Pro Wrestling League Influencer Campaign

09-27 Dec, 2015

To promote the first season of PWL, the organizers wanted to create a major digital buzz around the event; inform viewers about the star potential of the wrestlers and get the various hashtags related to the event trend on Twitter.

OBJECTIVE

IDEA & EXECUTION

In order to create an enormous digital buzz around PWL, Blogweet executed hashtag based campaign, in which we promoted one hashtag per day through a series of sustained influencer activities.

It was a month long campaign that helped build conversationsaround (9th Dec – 27th Dec)multiple hashtags discussed in successive slides.

CAMPAIGN SUMMARY

We received a tremendous response on Twitter for the PWL campaign and got each hashtag to trend in first 5 positions for all 15 days. This in turn greatly increased the total viewership of the event, which was exactly what the client desired.

Campaign Summary Statistics

Total Impressions 1,537,457,889Total Reach 114,153,717

RESULTS

TWITTER TREND SCREENSHOTS

Thank You!