blogwell austin social media case study: research in motion, presented by michelle kostya
DESCRIPTION
Research In Motion's Community Manager, Support Forums, Michelle Kostya, shares how they connected with BlackBerry customers online for support.TRANSCRIPT
Michelle KostyaResearch In Motion
BlackBerry: Connecting with CustomersOnline for Support
®
How Big Brands Use Social Media
Austin | February 2, 2011
On Facebook
On Twitter
On Forums
We
took
baby
steps
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2008 2009 2010
@blackberry
And @blackberry
@ayudablackberry
Just wanted to shout out and say thanks to those who were so helpful on this forum!! I've really been putting my phone through it's paces, and I have to say I am really loving it!!
Thanks Everyone This Forum has ALREADY bailed me out, i
thought i bricked my BB yesterday but with the help
of this forum and the knowledgeable people here iwas back up and running in
no time.
Bold I love you, you make my life complete. And though I'd like to write some more, it won't fit in a
tweet. @smelltherage
@BlackBerryHelp You guys are the most useful
follow on Twitter! Thanks, luv u more than
my wife... Really @
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Listen
Engage
Embrace
Speak
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We have never lost sight that we are rooted
in being a support channel for our customers.
“Their @blackberryhelp account on Twitter is a social media success story, a destination where a core team of RIM people are almost always available to tackle problems you might have with their devices.”- Amber Mac in the Globe & Mail
Communities
Support Forums
My BlackBerry
On Twitter
@blackberryhelp
@ayudablackberry
@blackberry
@blackberryblog
@blackberrydev
On YouTube
www.youtube.com/blackberry
On Facebook
Official Fan Page
Facebook UK
Facebook France
Facebook Italy
Facebook Germany & Austria
Facebook Spain
Facebook Asia
Facebook India
Facebook Australia & New Zealand
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®
How Big Brands Use Social Media
Austin | February 2, 2011