blogwell san diego social media case study: turbotax, presented by christine morrison
TRANSCRIPT
Why do we do social?
Social media allows us to create a persuasion engine to acquire new customers and keep the ones we’ve got
How are we engaging?
Customers
Live Community
Reviews
Inner Circle
TurboTax Blog
3rd Party Blogs
Forums
Using social to acquire new customers
“Friendcasting” = 4x engagement rates and 30% higher conversion rates than banner advertising
Using Social to retain customers
Super Users make it scalable: our top contributor answered 50K questions. 5MM people have viewed his content.