blogwell san francisco social media case study: sap, presented by mark yolton
DESCRIPTION
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.To learn more about BlogWell, visit http://gaspedal.com/blogwellIn the BlogWell San Francisco case study presentation, "Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem," Senior Vice President Mark Yolton describes how SAP is delivering extraordinary value to members through the SAP Community Network.Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwellTRANSCRIPT
How Big Companies Use Social Media
Mark YoltonSAP
San Francisco | June 23, 2009
“Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem”
Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Mark Yolton SVP, SAP Community Network Global Ecosystem & Partner Group
June 23, 2009
Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Abstract:
The world’s largest enterprise software company has built an extremely strong and robust customer-focused ecosystem of customers in all sizes and from all industries across 200+ countries and territories, partners of all types, bloggers/analysts, SAP employees in every department, and many others.
A key differentiator is SAP’s network of communities, each targeted to serve specific roles and titles … full-featured virtual communities augmented by physical events and rich programs that connect more than 1.6 million individuals from around the world who actively collaborate and co-innovate.
Learn how SAP is delivering extraordinary value to the members of its vast global ecosystem through the SAP Community Network.
© SAP 2009 / Page 3
The Best-Run Businesses Run SAP Large, Medium, and Small ... In All Industries ... Globally
Revenue Operating income* Employees
CAGR total revenues: 10% CAGR operating income*: 15%
20,975
24,178
28,410 28,797 29,610 32,205
35,873
1999 2000 2001 2002 2003 2004 2005
796
1,244 1,471
1,688 1,880
2,086 2,410 5,110
6,265
7,341 7,413 7,025 7,514
8,513
2006
39,355
2,705
9,402
2007
43,861
2,735
10,242
2008
2,842
11,567
51,536
SAP 2008 revenues: €11.5 billion ~85,000 companies in ~25 industries 12 million users in 120+ countries Unique global ecosystem of:
>1.6 million community members in ~200 countries and territories
>2,000 partner solutions and companies – service, software, technology, channel
© SAP 2009 / Page 4
Dynamic Market Forces Are at Work
© SAP 2009 / Page 5
…To “build to adapt” From “build to last”…
Market Shifts and Competitive Dynamics Are Driving Business Transformation
Agility and innovation
Connect and collaborate
Co-Innovation
Organic
Fluid
Consolidation and efficiency
Command and control
Internal R&D
Mechanical
Rigid
© SAP 2009 / Page 6
New Ecosystem Approaches are Developing
Old ecosystem approach A few companies dominate
the landscape One-to-many connections managed
as distinct relationships Mechanical and linear
New ecosystem approach Many companies participating in an
extended value chain Ecosystem of customers, partners,
suppliers, influencers, and others Organic and interconnected Dynamic system or business network
© SAP 2009 / Page 7
Rethink Success Customer-Focused Ecosystem
Trusted and Relevant Partner Solutions and Services Communities of Innovation
SAP BusinessObjects Community
Business Process Expert Community
Enterprise Services Community
SAP Developer Network
Channel Partners
Software Solution Partners
Technology Partners
Service Partners
Customers
Sta
ndar
ds &
O
pen
Sou
rce
Cus
tom
er &
Indu
stry
Va
lue
Net
wor
ks
Customers
SAP EcoHub
Community Architecture Business v. Technical and Companies v. Individuals
SAP EcoHub LOB heads, purchase
decision-makers Online solution marketplace Discover, evaluate, and buy
partner and SAP solutions
Standards and Open Source
Customers, Industry Leaders Common business and
technology standards Lower cost of integration & IT
ownership
Enterprise Services Community
IT pro’s at customers, partners, and SAP
Create SOA services specs for deployment in ESR
SAP Developer Network IT pros, developers, enterprise architects,
sysadmins NetWeaver platform products and extensions Configure, install, run, optimize, innovate
BusinessObjects community
Report designers, developers, business users
Share insights on business intelligence and information management
Business Process Expert community
Business analysts, enterprise architects, consultants
Business topics by solution and industry
Best practices in business process
Companies Individuals
Bus
ines
s Te
chni
cal
© SAP 2009 / Page 8
University Alliance Community
Students and Professors
Technology and Business tracks
Learn, connect…
Introducing the SAP Community Network: A Large, Global Online Network of SAP Experts
Members
Traffic
Contributors
Momentum
>1.5 million members >200 countries / territories ~20,000 new members/month
~600,000 unique monthly visitors >2 million unique visits per month ~20 million pageviews per month
>150,000 have contributed >70,000 in 2008 alone >7,000 highly active >4,500 bloggers
~6,000 posts per day in 200+ forums >1 million topic threads >5 million total messages
© SAP 2009 / Page 9
Business and IT Professionals working for Customers, System Integrators, ISVs, Consulting Firms and SAP
SAP Collaboration Workspace
Private Collaboration: Protected with selective access
BNT* and Social Media Intersect in Two Ways: Private, orchestrated communities, focused on companies
Enterprise Services Community Collaboratively creates specifications for core
SAP processes for Enterprise Services Repository
Industry Value Network Delivers pre-integrated, multi-vendor solutions
to address industry-specific needs
Industry and Technology Standards Ensures SAP's platform is open and
interoperable with other vendor solutions in heterogeneous IT environments
Covers business and technology standards, open source
© SAP 2009 / Page 10
* BNT: Business Network Transformation
Content, Collaboration, Events
BNT* and Social Media Intersect in Two Ways: Large, open communities, focused on the individual
SAP Community Network
Wiki
Forums
Blogs
Events
* BNT: Business Network Transformation
Web 2.0 technology + Forums, blogs, wiki
Web topic aggregator pages
Content library, whitepapers, articles
eLearning, downloads, trial licenses
Reputation, ratings, recognition …
© SAP 2009 / Page 11
Communities for a Variety of Roles: SAP Developer Network Business Process Experts SAP BusinessObjects Community University Alliances Community SAP EcoHub = marketplace … with Physical Events SAP Tech Ed + SAP Tech Tour
Community 2.0 Platform & Programs Communication, Collaboration, Co-Innovation
© SAP 2009 / Page 12
SAP EcoHub Community-Driven Online Solution Marketplace
Accelerated Discovery
Trusted Engagement
Power of Insight
© SAP 2009 / Page 13
SAP EcoHub What Our Customers, Analysts, and Media Are Saying
“SAP AG has launched an online marketplace offering software from ISV and solution partners that complements and extends SAP's applications…the online marketplace is already up and running” – Rick Whiting, Channel Web, October 2008
“SAP puts collaboration at heart of business strategy... Software company SAP is working with third-party suppliers and its customers to tackle poor trading conditions in the face of economic downturn.” – ComputerWeekly.com, October 2008
“SAP’s newly launched EcoHub recognizes the need for SAP to provide its clients a more… comprehensive method to find partner or SAP sourced systems. It is still in the early days, but this community-based approach could become a valuable asset for SAP, its clients, and its evolving ecosystem.” Nigel Montgomery, AMR Research, October 2008
“SAP calls the EcoHub a ‘trusted marketplace,’ and the largest element is that SAP itself hosts the marketplace.
However, a significant element is that the partners providing solutions and all the
solutions themselves have been certified by SAP.”
David Bradshaw, Research Manager, Applications and Solutions, IDC EMEA
IDC, SAP Launches the EcoHub, Doc # Q83Q,
October 2008
“EcoHub is a step in a fresh direction for SAP.”
– Dennis Howlett, ZDNet.com, October 2008
“SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted relevant solutions that meet our business needs and work within our existing SAP installations. This is something that I have been searching for a long time” Matt Stultz, VP., Global Information Technology October 2008
© SAP 2009 / Page 14
Demo Jam – Las Vegas
SAP Tech Ed and SAP Tech Tour Events Bring Communities to Life
Community Day – Bangalore
Keynote – Munich
Community Clubhouse – Munich
© SAP 2009 / Page 15
SAP TechEd and TechTour 2009 >28,000 attendees in more than 45 worldwide events
APJ:
China India (2) Japan Korea Taiwan
Tech Tour attendees APJ ≥ 3,000
EMEA:
Austria Bahrain Baltics Belgium Bulgaria Croatia Czech Republic France Greece Hungary Israel Italy
Tech Tour attendees EMEA ≥ 8,000
Netherlands Poland Romania Russia Slovakia South Africa (2) Spain Switzerland (2) Turkey West Baltics United Arab Emirates United Kingdom
N. America: (ASUG Chapter Meeting)
Atlanta Chicago Minneapolis TBD TBD
South America:
Argentina Brazil Chile Columbia (2) Dominican Republic Ecuador Peru Venezuela
Tech Tour attendees Americas ≥4 ,000
8,000
12,000
8,000
Bangalore
Shanghai
Vienna Phoenix
© SAP 2009 / Page 16
TechEd Events www.sapteched.com Tech Tour Events www.sapteched.com/techtour
~70 SAP Mentors
<1/100th of 1%
~7,000 Highly Active Contributors
~½ of 1%
>70,000 in 2008
Contributors ~5%
>170,000 Lifetime
Contributors ~10%
>1,600,000 Total
Community Members
Core Contributors Power the Communities
© SAP 2009 / Page 17
SCN Top Contributors Reputation Management System
Top three point earners in 29 categories from 200 topics
Special recognition at events and online
Recognized for contributions to improving community knowledge and understanding
SAP Mentors The Elite of the SAP Community Network
Role models for the community
Provide passion and energy + coaching on tone, content, context
Mentors take on a leadership role
Create a sense of belonging
Candid feedback + direction to SAP
Preview, advise, counsel
Trusted, semi-private communication channels
Special status to exceptional, professional, and high-value members of our SDN, BPX, and SAP BusinessObjects communities
© SAP 2009 / Page 19
2008 Community Activity Overview Global Reach, Rich Content, Active Contribution
~250 articles published per month by ~200 extended team content publishers
~50 eLearning modules per month ~120k eLearning views per month ~200,000 forum posts per month ~300 blogs published per month >375k SDN Newsletter subscribers >250k BPX Newsletter subscribers ~940k SDN + 50k BOC + 30k BPX homepage
views per month 3.9M SCN points in all of 2008
>150k lifetime contributors; >70k in ’08
12k contributors >100 lifetime points; >6,300 in ’08
6,500 lifetime contributors >250 points; >2,700 in ’08
>160 features, projects, and platform changes implemented in ’08
2 million content searches per month
© SAP 2009 / Page 20
SAP Communities Deliver Customer Value
Florida’s investment in an SAP tax and revenue management solution yielded a 9:1 ROI.
“Extending our solution… required a very different business process. With BPX, we tapped into experts and launched faster leveraging the work of others.”
Louis Panebianco Florida Department of
Revenue
Proctor and Gamble has moved from a community definition group for Sales Order Cockpit in 2008 to pilot and ramp up in 2009.
“Our Sales Order Cockpit will provide significantly improved user productivity for Customer Service Operations.”
Dr. Dietmar Giljohann, Global Solution Owner,
Order Management in Supply Network Services
Procter and Gamble, Inc.
Siemens' developers actively tap into SDN to enhance work with SAP technologies.
“Siemens resolves NetWeaver-related technical problems using SDN 50 % faster than through other channels.”
Richard Hirsch Senior Portal/SAP NetWeaver®
Consultant Siemens IT Solutions
and Services © SAP 2009 / Page 21
The SAP Ecosystem makes headlines
SAP has set the standard — certainly within the tech industry — and offers a good example of the potential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.” John Hagel and John Seely Brown How SAP Seeds Innovation Business Week, July 2008
“ The route of communities can be a powerful strategy…I see this as a competitive advantage (for SAP). Other vendors … are more instance-oriented and unsophisticated.” Stephen Hendrick SAP Tech Ed Las Vegas Highlights, IDC
“
Many businesses can create stickiness by building user communities. Every year, … SAP hosts conferences where customers can meet with IT experts, software developers, and, most important, each other. These aren’t sales events per se, but you can be sure that attendees leave with a feeling of partnership with SAP.
Jack and Suzy Welch, The Welch Way Business Week, September 2008
“ THE WELCH WAY
© SAP 2009 / Page 22
SAP has elevated its community development into an entire practice … it allows the most dedicated members of its community direct access to senior management to provide feedback on products, services, and strategy. This is the best way to stay customer-focused and relevant in a rapidly changing competitive environment.”
Chris Andrews Four Components of Successful Innovation, Forrester, April 2009
“ © SAP 2009 / Page 22
Free access to subject matter experts for fast implementation + issue resolution Many support resources reduce TCO Increase knowledge at low cost Connect with peers and partners; increase influence Co-innovate by connecting experts for surprising results
Customers
Quick product/service adoption and market ramp-up Speed, agility, better decision making, and risk reduction via rich insights Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell Improved product and information quality with outside-in feedback on our products,
services, processes, and customer experiences SAP
Partners
Proof of strong commitment to ecosystem enablement and success Lead generation for the ecosystem – SAP and partners Co-innovation by connecting experts with others = leadership Gateway to solution certification Our Ecosystem
Our communities drive value to…
Subject matter experts for solutions, innovation, and market insight Many implementation and support resources reduce support costs Demonstrate expertise, generate leads to >1.5M members globally
© SAP 2009 / Page 23
Leading Practices "How-to” Guides Whitepapers, Articles Newsletters eLearning Enterprise Services Definitions, Business Maps
and Implementation Documents
Exclusive Content
Configuration and Optimization Examples
Audio / Video Demos, eLearning Widgets, Wizards, Editors Previews, Trials, Add-Ons Tools, Analyzers, Development Kits Solution Composer Downloads
Rich Assets
Peer Networking Events Industry and Solution Forums Thought Leader Blogs Collaborative Wikis Access to Influencers + Execs
Connectivity
Skills Enhancement Member-Granted Points Awards Program Appreciation, Status Awareness, Visibility Education, Development Skills Certification SAP Mentor Program
Career Enhancement
Our communities deliver value thru…
© SAP 2009 / Page 24
© SAP 2009 / Page 25
The Essential “Strategic Argument” for SAP Communities of Innovation
Business Network Transformation provides competitive differentiation In a fast-changing market, marked by high expectations and requirements With agility, reach, scalable co-innovation From 1:many to many:many and community:community network relationships
Social networks open-up enterprises to reach across entire ecosystems Web 2.0 Enterprise 2.0 Communities 2.0 … By enabling virtual and physical community collaboration
SAP orchestrates "communities of innovation" to create value and to share benefits across its global ecosystem
Faster, broader product adoption with higher customer satisfaction Stronger affiliation to SAP and partners with deeper commitments Extensive co-innovation differentiation, value Economic impacts and advantages for all Transformed relationships between customers, partners, suppliers, independents…
© SAP 2009 / Page 26
SAP Community Network: Building a Culture of Community
© SAP 2009 / Page 26
Connect, Collaborate, Contribute, Co-Innovate
© SAP 2009 / Page 27
SAP Community Network (SCN) http://scn.sap.com
SAP Developer Network (SDN) http://sdn.sap.com
Business Process Expert community (BPX) http://bpx.sap.com
Business Objects Community (BOC) http://boc.sap.com
SAP TechEd & Tech Tour http://sapteched.com
SAP EcoHub http://ecohub.sap.com/
Enterprise Services Community http://esc.sap.com
University Alliance Community https://www.sdn.sap.com/irj/scn/uac
Partner Portal and PartnerEdge http://www.partnerwithsap.com/
Industry Value Networks (IVNs) http://www.sap.com/community/pub/innovation/ivn/
Industry and Technology Standards https://www.sdn.sap.com/irj/sdn/standards-and-opensource
Mark Yolton Senior Vice President SAP Community Network
http://bpx.sap.com http://sdn.sap.com http://boc.sap.com http://sapteched.com
T 650-687-4656 E [email protected]
Thank You!
© SAP 2009 / Page 28
Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
APPENDIX
© SAP 2009 / Page 30
The SAP Ecosystem Extends SAP’s Core
Industry-Focused Excellence
• Comprehensive , integrated, & industry-specific solutions with partners
2
3
1
Community-Powered Results
• Role- and task-based community engagement model
• Quickly connects members with experts and the resources they need
Orchestrated Co-Innovation
Integrated approach with partners, customers, and individuals
Address entire solution lifecycle from development to deployment and ongoing operations
Accelerate Innovation
Enhance Return on Investment
SAP Products, Solutions, & Services
SAP Ecosystem
Deliver Breakthrough Results…
Reduce integration costs with pre-certified solutions
Decrease integration risk with standards-based deployments
Cut costs of acquiring knowledge
Innovate ‘at the edge’ of the company
Trusted & relevant partner solutions & services
24x7 access to relevant knowledge & expertise
Rapidly find & deploy diverse resources
…Unique Ecosystem Approach
Speed, agility, better decision making, risk reduction with rich information and insights Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell via influencers Improved product and information quality with outside-in feedback on products, services, processes, and experiences Co-Innovation by connecting experts with others for surprising results Quick adoption and market ramp-up Better informed and successful customers Lead generation for the ecosystem
Direct access to other subject matter experts for solutions, innovation, and market insight Gateway to solution certification (ICC) Abundant implementation and support resources to reduce partner support costs Opportunity to demonstrate expertise, generate leads to >1M members globally Proof of SAP’s strong commitment to ecosystem enablement and success Direct sales leads via EcoHub
Free access to best practices and subject matter experts for fast issue resolution Abundant implementation and support resources, reducing TCO and maintenance costs Build internal expertise, and increase knowledge at low cost Connect with peers and partners for new information & with people they didn’t have access to before Generates a closer connection to each other and to SAP Co-Innovation (connect experts with other experts for surprising results)
Community Benefits & Risks
Benefits for Customers Benefits for Partners Benefits for SAP
Risks of Doing It Wrong… Disaffected employees and customers have a platform to vent; if no response then the sense that the
company doesn't care; need for constant attention Can create a negative perception of inauthentic interaction or that there's one-sided benefit (to the
company only, not for the customers and partners and other community members) Little or no activity can create the sense that the company is irrelevant; community care must be part of
a company's DNA, and the community needs to care enough to engage Conflicting information if official company positions don't match behaviors or customer experience Increased company exposure from a lack of control over information flow … but a red herring as true
information control (message management) does not exist © SAP 2009 / Page 31
Communities Enrich SAP’s Own Business Network Transformation
Evolving Role of Communities Implications:
1 Solidify the Core: Establish strong foundation on value to build, expand, connect (e.g., scalable technology platform )
2
3
…Today…
Integrated Communities
Provide SAP with outside-in innovation and insights
Generate incremental revenues through e-commerce enablement
Lower costs of customer technical assistance, customer acquisition, operations, support
Mainstream community efforts into SAP, partner, and customer processes
Impa
ct o
f Com
mun
ities
C SAP
P
C
C
P
Thriving Community
Fast-growing, passionate, loyal community members share solutions and expertise
Collaboration on best practices and innovations
Borderless Enterprise
Enable customers and partners to create communities connected with SAP and each other
Accelerate innovation by leveraging collective collaboration of community (e.g., ESC, Innocentive… )
Build an economic web of interconnected business models to accelerate distribution and value capture (e.g., LinkedIn + ERP/CRM)
Time
C SAP
P
C
C
P
C P
P
P
C
C
C C
C
P
C
C
C P
C
C
C
C P
SAP C
C
C
P
Integrate & Mainstream: Incorporate community practices broadly into SAP business models (e.g., formalize outside-in innovation with R&D)
Multiply & Accelerate: Remove barriers and facilitate connections with other communities (e.g., IP policies to accommodate co-innovation)
© SAP 2009 / Page 32
Newsletters
Customer Success Stories
Special Offers
Blogs
SAP Thought Leaders
Customer & Partner Contributors
Hot Topics and Sponsored Links
Community News
Faces from the Community
Content Library
Four Communities at Top Level Advanced Search
Noteworthy
Premium Content
Personal Contributions
Top Contributors
Contextually Related Articles
Wiki
Featured Content
Physical Events
Community 2.0 Platform & Programs Communication, Collaboration, Co-Innovation
Video & Podcasts
Innocentive
© SAP 2009 / Page 33
Community Tools Enable a Rich Exchange
© SAP 2009 / Page 34
Role-Based Communities Serve a Wide Spectrum of Member Interests
Developers, consultants, analysts, systems integrators, SAP Ask and answer technical questions Get expert advice; share detailed solutions Find tools and documentation for implementation and operations
Business analysts, enterprise architects, consultants, SAP Best practice sharing by industry and application type (CRM, ERP) Discuss business process, solutions and software implementation
Report and dashboard designers, enterprise developers, IT professionals, SAP
Resources and insight to transform data into information for better decision-making
Business intelligence and information management solutions
SAP Developer Network
Business Process Experts
Business Objects Community
Students and professors learning and teaching SAP Access and share product, process, and curriculum information Make contacts across schools and with practitioners globally Engage to develop collaborative team work habits early
University Alliances Community
© SAP 2009 / Page 35
SAP Developer Network SDN
© SAP 2009 / Page 36
Business Process Experts BPX
“The BPX community contains some of the brightest minds you can find on the planet related to SAP” Dennis Howlett, Blogger
“The BPX community is growing and thriving… it’s time to jump on it” Dale Young, Cap Gemini
“I’m a fan of BPX because SAP professionals of all flavors gather to collaborate… and SAP is participating” Jon Reed, JonERP.com
“BPX connects the geeks and the suits… helps me move ahead in my career”, Jim Spath, Black & Decker
© SAP 2009 / Page 37
“That fixed it! If I had a million dollars I'd give it to you. I can't thank you enough. Have a wonderful day.”
“Thank you, thank you, thank you!!!!! After several days of beating my head against the wall, my report works!”
“Thanks a bunch, guys!!! This place is great. It took me all day to research by myself and now it is solved in an hour.”
Sampling of Feedback
SAP BusinessObjects Community BOC
The premier SAP Business Intelligence community for all your technical needs
Participation Value/Benefit Reduce implementation & deployment time Empower end-users to perform their own
business intelligence on SAP data Tap the community to get answers – fast Self training thru documents, articles,
webinars Collaborate with experts and other peers
Incredible adoption and growth Launched in 2008 Membership is now 230,000 Discussion forums with >100 moderators 14,000+ forum posts per month 100’s of Business Objects blogs Crystal Reports & Xcelsius best-practices Forums localized to Korean, Japanese, Chinese One of fastest-growing and most popular topics on SCN
© SAP 2009 / Page 38
University Alliances Community Cultivating the Future
Launched early 2009
Already ~50,000 members globally
For university professors, faculty, and students
First online global academic community of its kind
Rich content and collaboration tools open to everyone
Additional private collaboration spaces and tools for UAC members only
© SAP 2009 / Page 39
Business Process Expert Community (BPX) eBook
“Process First" describes the evolution of the Business Process Expert (BPX)
The BPX role adds value by increasing effective communication and program leadership skills across technical and business boundaries
Book was written through collaborative contributions from the BPX community via wiki in 2008
© SAP 2009 / Page 40
Open innovation marketplace where experts solve challenges in technology, science, and business
Prize-based open innovation SAP, customers, and partners sponsor challenges Community members solve for financial rewards!
https://www.sdn.sap.com/irj/sdn/innocentive
SAP & Innocentive
SAP Innovation & Technology Pavilion
© SAP 2009 / Page 41
New: Docupedia Shared Product Knowledge = Lower Total Cost of Understanding
Interactive version of SAP NetWeaver product documentation SCN members can find, view, comment, organize, and rate our product information Wiki-based: community members enhance documentation quality and completeness Benefit for everyone: more effective, efficient, community driven product documentation
© SAP 2009 / Page 42
An essential stepping stone for developers and consultants
Complete Offering: (available in U.S. and Germany) One-year, low-cost, test, development, and commercialization license to the entire SAP NetWeaver platform ($1170 + tax US, €1071 Germany) Automatic notification of patches and updates Virtual SAP TechEd content to build expertise Personal SAP namespace
Customer Feedback: “For me, this subscription is clear proof that SAP supports start-up companies and freelancers
so that the SAP Ecosystem will grow.” – Marcel Salein “We are now subscribers in our second year and this great product helped us in finding
solutions for our clients’ challenges, to build test scenarios, and to train our staff.” – Oliver Kaluscha
“I am planning to start a new company together with some friends, specializing on SAP Portal applications, and I see the NetWeaver Development Subscription as the cornerstone for our success” - Robert Briese
Software Subscriptions One-Year SAP NetWeaver Development Licenses +
To learn more: sdn.sap.com/irj/sdn/subscriptions © SAP 2009 / Page 43
Virtual SAP TechEd Extraordinary Knowledge Transfer in a Convenient Format
Best of SAP TechEd Accessible to all Online and offline access Available nowhere else
Cutting-Edge SAP Technologies Best practices Product roadmaps Industry solutions
Affordable Complete Package:
– 2006, 2007, 2008, +2009 500+ sessions € 300 per license
recorded live at SAP TechEd © SAP 2009 / Page 44
SAP Pinnacle Awards Recognizing Extraordinary Partnerships for Shared Benefit
SAP Partner Pinnacle Awards recognize SAP partners who have
excelled in developing their partnership with SAP by providing
quality products, solutions, and services to our customers
Top Community Contributor Categories SDN Top Contributor BPX Top Contributor BOC Top Contributor ESC Top Contributor (new in ’10)
© SAP 2009 / Page 45
Evolving to a Borderless Enterprise
SAP Communities
© SAP 2009 / Page 46
SAP Community Network: Building a Culture of Community
© SAP 2009 / Page 47
How Big Companies Use Social Media
Learn more about upcoming and past BlogWells:http://gaspedal.com/blogwell