BloomLift drives more revenue and higher conversion rates on paid search campaigns by transforming web sites and landing pages into relevant, fresh experiences for visitors.

Paid search is a large and growing channel for marketers — with estimated spend at $19.5 billion for this year alone.1 In its initial release, BloomLift for paid search leverages machine learning and algorithmic rigor to deliver the most relevant landing page, generated in real time based on available site content.

Creating and optimizing web pages to address the infinite variations of search query intent and dynamic product catalogs is a massive big data problem. BloomLift increases conversion from paid clicks by routing consumers either to the best existing page or landing page, dynamically inserting the most relevant content from your site that matches consumer intent, and suggesting high-converting keywords to add to paid search campaigns, thereby capturing more demand and profits for your products and services.

BloomLift utilizes three specific technologies to transform paid clicks to conversions

Real-time router:Routes a user to the best converting page on a query-by-query basis using scoring algorithms and analyzing conversion signals such as bounce rate and content relevance to match user intent with pages on your site.

Intent matcher: Improves the relevance of a landing

page for a given query by dynamically serving up content through on-page widgets such as “Top Results” or “Related Products.” Additionally, the page may be personalized with previously browsed products.

Keyword suggestor:Identifies additional keyword-URL pairs that you should consider bidding on based on a variety of factors such as organic conversion data and existing site content. Then identifies the best paid search landing page which you should direct users to on a per-keyword basis.

1 http://www.emarketer.com/Article.aspx?R=1008804&ecid=a6506033675d47f881651943c21c5ed4

BLoomLift for retaiL

Original landing page

Original landing page shows mostly irrelevant items for the query “short sleeveless top.”

Post-BloomLift, the consumer is routed to a more relevant page with additional content inserted to exactly match her intent.

Post-BloomLift landing page

BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best content on the internet to the right consumers seeking it on search engines and social platforms.

Bloomreach, inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040

BloomLift improves:

Conversion from paid search clicks

Quality of paid search landing pages

Keyword effectiveness and profitability

BLoomLift for Lead Generation

Original landing page

The post-BloomLift page displays dynamically generated content that better addresses user intent on a query-by-query basis.

Post-BloomLift landing page

The original landing page is manually curated to cover a large, generic set of potential queries.

BloomLift improves:

• Conversionfrompaidsearchclicks–makingpaidsearch more profitable

• Qualityofpaidsearchlandingpagesbyincorporatingrelevantqueries with matching relevant content for the most gratifying user experience

• Keywordeffectivenessandprofitabilitytomaximize captured demand

With BloomLift, paid search visitors will be directed to your most relevant products and services, resulting in more conversions and revenue. The increased revenue you derive from conversions allows you to grow profits or improve your media margins.