blue ocean product management: 5 steps for redesigning and managing strategies for blue ocean...
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BLUE OCEAN PROJECT MANAGEMENT (BOPM): 5 Steps for Strategically ReDesigning and Managing Products for Blue Ocean Success BLUE OCEAN PROJECT MANAGEMENT (BOPM) “CODEM” STEPS
MILEPOSTS (OUTPUTS OF PLAN FOR
STRATEGIC DESIGN)
TOOLS (“THINKING IN AND OUT OF THE BOX OR ECOSYSTEM”)
BLUE OCEAN STRATEGY (STRATEGIC DESIGN & VALUE INNOVATION)
BLUE OCEAN SUCCESS MANAGEMENT
1. Complete Project Scope and Specifi‐cations for the Blue Ocean Project
Project Overview and Charter
(Question: What unique role in ecosystem, hor./vert. market & product will extremely delight customers as well as make the competition irrelevant?)
Fractal Box: Templates Business Ecosystem Dashboard Blue Ocean Roadmap
2. Organize and Manage Team for Blue Ocean Success
Organizational Structure & Values
Tipping Point Leadership: 4 Organizational Hurdles Three E‐Principles of Fair Process
Blue Ocean Project Team & Values Wheel of Obstacles
3. Design a Plan for Blue Ocean Success ‐ Blue Ocean Strategic Design &
Value Innovation Framework ‐ Size and Structure of Ecosystem ‐ Customer and Non‐customer
Segmentation/Survey/Cycle ‐ Voice of the Customer ‐ Situation/Ecosystem Analysis ‐ Role/Competitors in Ecosystem ‐ Benchmarking/Competitive
Analysis in Space & Time ‐ Positioning/Differentiation ‐ Customer Value Proposition ‐ Competitive Strategies ‐ Business Model Scenarios ‐ Development Plan & Dashboard:
Collect/Organize/Present/Evaluate ‐ Financial Plan & ROI
Size, Structure, and Evolution of Ecosystem & Market (Customer Job Cycle): Trade‐offs; Goals and Constraints
Red Ocean to Blue Ocean Ecosystem (Paradigm): Six Strategic Moves of Blue Ocean Creation Pioneer‐Migrator‐Settler (PMS) Map Buyer Utility (Trade‐off) & Adoption Map: Six Stages & Levers of the Buyer Experience Cycle
Business Success Tollgates (“Boxes”) Trade‐off & Value Quotient (VQ) Blue Ocean Map: Present/Future Business Success Roadmap Business Success Voice
New Market, Object‐ives, and Positioning
Three Tiers of Non‐customers and Customers Customer Value Proposition/Tagline
Positioning Map: Bus./Customers Blue Ocean Radar
Multi‐level Competitive Advantage Strategies (for Stage of Customer Job Cycle & Level/Unit of Analysis)
Strategy Canvas (Value Curve): Four Actions Framework: Eliminate‐Reduce‐Raise‐Create Grid Four Formulation Principles of Blue Ocean Strategy Four Steps of Visualizing Strategy
Blue Ocean Compass Business Success Scoreboard Business Success Radar Business Strategy Matrix Scalable Value Chain
Tactics/Performance Targets/Requirements
Strategy Canvas (Value Curve) Sequence of Customer Trade‐offs to be Eliminated
TOMCAT Matrix Business Success Scoreboard
Business & Customer (Evaluation/Decision/ Selection) Success Criteria
Buyer Utility (Trade‐off) & Adoption Map: Six Stages & Levers of the Buyer Experience Cycle
Customer Value Quotient Degree of Customer Trade‐off Business Success Scoreboard Business Strategy Matrix
Blue Ocean Idea Index (and Customer Trade‐offs) Functional (Physical) vs. Emotional Appeal
4. Execute Plan for Blue Ocean Project and Business Model (Value Chain) Improvement
Strategic (Process) Improvement Plan Business Model Plan Financial Plan Action Plan/Program Performance Dash‐board
Price Corridor of the Mass Profit Model of Blue Ocean Strategy Sequence of (Trade‐offs and) Blue Ocean Strategy Two Execution Principles of Blue Ocean Strategy: Four Organizational Hurdles to Strategy Execution Three E‐Principles of Fair Process ‐ Engagement; Explanation; Expectation Clarity
Blue Ocean Network Diagram Blue Ocean Business Model Value Chain Information Flows Blue Ocean Success Plan/Program Blue Ocean Financial Plan Business Success Scoreboard Blue Ocean Performance Dashboard
5. Monitor and Improve Performance of Blue Ocean Project in order to Achieve Blue Ocean Success
Performance Dash‐board for Blue Ocean Success
Uncovering Blocks to Buyer Utility & Adoption Eight Imitation Barriers to Blue Ocean Strategy
Trade‐off & Value Quotient (VQ) Business Success Voice/Map/Radar Blue Ocean Performance Dashboard
Copyright 2009. Dr. Rod King. [email protected] & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing