blue rabbit studios...branding your business your tell show a brand is a promise: bring inspiration...

BRANDING YOUR BUSINESS

BLUE RABBIT STUDIOSA L L- I N - O N E . FULL SERVICE. CREATIVE.

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MIND YOUR BUSINESSTHE

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WHO RABBIT?


• PURPOSE DRIVEN

• DESIGN THINKER

• 10+ YEARS IN CORP. DESIGN

• 7 YEARS IN DIRECTION

• 5 BUILDING BRANDS/TEAMS

• LEFT CORP. IN 2017 TO START BLUE RABBIT STUDIOS

“T H E R E A R E N O P R O B L E M S .

O N LY C R E AT I V E S O LU T I O N S

Y E T TO B E R E A L I Z E D.

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DANIEL QUINTANA | FOUNDER / CREATIVE DISRUPTOR

WHO RABBIT?

BRANDING YOUR BUSINESSTM


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WE’VE CO-CREATED WITH SOME OF THE BIGGEST AND BEST

BUSINESSB R A N D I N G YO U R



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BRANDING?



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YOUR LOGO

B R A N D I N G I S


NOTAs well designed as it may be, your logo

is only a piece of the bigger picture.

Your logo is your first impression.

Often the first “touch-point” it is the

introduction on your “first date“

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YOUR WEBSITE

B R A N D I N G I S

NOTAs concise and well laid out as it may be,

your website is a compliment to your

brand’s total image, not the end all be all.

Your website is your first conversation

and offers up the opportunity to

effectively state your WHY.

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YOUR BUSINESS CARD OR TAGLINE

B R A N D I N G I S

NOTBoth tangible and memorable, these are

effective ways to further establish and

maintain the connection.

Your business card and tagline are solid

means of remaining top of mind but,

still, don’t quite cut it on their own…



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EXPERIENTIALB R A N D I N G I S

It is the process involved in creating a

unique name and image for your

product or service in your target

audience’s mind.

The goal is to compel your audience to

be a part of something bigger than

themselves. It’s your brand story that

will take them there…

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CONNECTIONSM A K E G E N U I N E



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HUMAN TO HUMAN

T H E N A M E O F T H E G A M E I S

H2HWhether you’re selling direct to consumer or

business to business taking a “human first”

approach wins every time.

By making an emotional connection with

your value proposition you simultaneously

create brand awareness and brand affinity.

MAKING A GENUINE EMOTIONAL

CONNECTION IS THE PRIORITY.

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WITH WHY


START

The first step in making a genuine connection

with YOUR audience is clearly defining WHY

you’re doing what you do.

“P E O P L E D O N ’ T B U Y W H AT YO U D O.

T H E Y B U Y W H Y YO U D O I T.

-Simon Sinek ?• What inspires you?

• What drives you?

• Why do you do what you do?

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Why you do what you do is the lead-in

to your brand story.

YOUR STORYWRITE

Traditional advertising was based on a

one-way flow of information. Today, a

brand sits in conversation with those

who experience it.

HERE’S YOUR CHANCE TO

START THE CONVERSATION

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YOUR MISSION


MATTERSWhile you can’t control every aspect of

your brands story, you can lead it.

By clearly defining and expressing your

mission you build Emotional Equity and

enhance the human to human

connection.

MISSION DRIVEN

BRANDS MATTER.

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THE TALKWALK



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YOUR TELLSHOWA brand is a promise:

BRING INSPIRATION AND INNOVATION TO EVERY

ATHLETE* IN THE WORLD*IF YOU HAVE A BODY YOU ARE AN ATHLETE

OUR MISSION

• To accentuate

• To activate

• To elevate

To motivate clients, a brand promise

must achieve the following three goals:

1. Convey a compelling benefit.

2. Be authentic & credible.

3. Be kept, every time.

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VISUAL


STORYTELLINGBrand Story is the secret sauce that

makes a startup inspirational and a

century-old company relevant.

“Visual Storytelling leverages compelling

narratives, placing your customer at the

heart of the story, staged with an

emotional visual media experience and

effectively distributed across your buyer’s

journey - in order to empower customers’

lives and drive business results.

VISUAL

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ME INTERESTEDCOLORThe average consumer makes their initial

judgment within 90 seconds of interacting

with a product or brand.

Between 75-90% of that judgment is

based on color.*Singh, Satyendra "Impact of color on marketing".

Management Decision.

Color can be used to further emphasize

brand personality which, in turn, influences

audience engagement.

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EVENTBRANDING YOUR BUSINESS


BRANDING IS

• YOUR WHY

• YOUR BRAND STORY

THE EXPERIENCE YOUR AUDIENCE HAS AND, THE FEELINGS THEY ARE

LEFT WITH, AFTER EACH AND EVERY ENCOUNTER WITH YOUR BRAND.

DELIVERED IN A VISUALLY APPEALING AND EASY TO DIGEST MANNER.

KEY INGREDIENTS:

• YOUR MISSION

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QUESTIONS?

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LET’S CONNECT!

@LITOQ

/DANIELTHEBLUERABBIT

@LITOQ

WWW.LITOQ.COM

@BLUERABBITSTUDIOS

/BLUERABBITSTUDIOS

@WEAREBLUERABBIT

WWW.BLUERABBITSTUDIOS.COM

PER

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SIN

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blue rabbit studios...branding your business your tell show a brand is a promise: bring inspiration...

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