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Sun Drop McDonald's Subway DIRECTV Pepsi State Farm Geico Skiles Pop-Tarts M&M'S 1 2 3 4 5 6 7 8 9 10 # Tweets Top 10 Brands (7/09 - 7/15) Tweets About Commercials Week-Over-Week % Change # Earned Impressions 29,722 +20% 1,804K 5,461 +57% 239K 5,126 +7% 584K 5,083 +579% 419K 3,982 +179% 146K 3,500 +83% 221K 3,337 -5% 496K 3,182 -14% 131K 3,199 -9% 171K 3,019 +49% 147K Rank Brand Social TV analytics, powered by

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The top 10 brands in social TV for the week of July 9, 2012. Each week Bluefin Labs posts to their blog (www.bluefinlabs.com/blog) the top 10 brands whose commercials received the most Tweets. The data includes the week-over-week % change in Tweets and the total potential earned impressions (sum of the followers for each Tweet).

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Page 1: Bluefin labs topsocialtv_ads709

Sun Drop

McDonald's

Subway

DIRECTV

Pepsi

State Farm

Geico

Skiles

Pop-Tarts

M&M'S

1

2

3

4

5

6

7

8

9

10

# Tweets

Top 10 Brands (7/09 - 7/15)Tweets About Commercials

Week-Over-Week % Change

# Earned Impressions

29,722 +20% 1,804K

5,461 +57% 239K

5,126 +7% 584K

5,083 +579% 419K

3,982 +179% 146K

3,500 +83% 221K

3,337 -5% 496K

3,182 -14% 131K

3,199 -9% 171K

3,019 +49% 147K

Rank Brand

Social TV analytics, powered by

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