bluereach local real estate presentation
TRANSCRIPT
TAKEAWAYS:1.Choose the relevant content that will connect emotionally with potential homebuyers/sellers
2.Determine cost effective tools on the market that we can use to distribute content
3.Develop/Deploy a strategy for these tools
4.Stay within a reasonable budget
5.Measure Results & Repeat what works!
YouTube: People Share Videos
Nearly 17 million people have connected their YouTube account to at least one social service 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year)100 million people take a social action on YouTube every week We see more than 500 tweets per minute containing a YouTube link
OpportunitiesVideo is in, but not being shared effectively
QuickEntertainingEasy
Majority of local agents aren’t using twitter/facebook effectivelyBe transparent and differentGive RELEVANT stuff and EXCLUSIVE info awayPay people!Professionally designed pages
6 Month Budget (Optimal)Email Marketing: FREE
Monthly Email -> Free up to 5,000 emails
Facebook: $2,400 PPC Outreach
Twitter: Mostly Free Outreach - FREE PPE – Work with
Corporate
YouTube Videos: FREE
Locally Optimized Channel
Banner Ads: $6,000Google: $4,200
Organic SEO: $3,000
Adwords: $1,200Contest Prizes: $600
Your turn!
Get loyal fans working for you!You don’t need a huge budget.Ask your audience what they want!Change course quickly and frequently.Viewer > Fan > Client
Sean Simone
[email protected]: 504.813.6644LinkedIn.com/in/seansimoneFacebook.com/TheSeanSimoneTwitter.com/BRsocialmedia