BlueStar Clinical Quality Assurance

The Evolving Value Proposition of Social Franchising

Current MSI BlueStar = 17 countries and

2,500 providers

Growth in Franchising at MSI

2008 2009 2010 2011 2012 2013 20150

1,000

2,000

3,000

4,000

5,000

6,000

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Total Franchisees LAPM Clients

Quality improvement is a key aspect of the value we offer franchise participants.

Measuring and Supporting Clinical Quality

Measuring and Supporting Quality

EthiopiaGhana

KenyaMadagascar

MalawiPakistan

Philippines

Sierra Leone

UgandaVietnam

0102030405060708090

1002012 QTA Scores for Social Franchising by Programme

Measuring and Supporting Clinical Quality

0

10

20

30

40

50

60

70

80

90

100

QTA Averages By Category

Supp

lies

and

proc

ure-

men

t

Infe

ctio

n Pr

even

tion

Emer

genc

y M

anag

emen

t

Clin

ical

Gov

erna

nce

Cus

tom

er S

ervi

ce

STI S

ervi

ces

Fam

ily P

lann

ing

Measuring and Supporting Clinical Quality

0%10%20%30%40%50%60%70%80%90%

100%

2012 QTA Results from Chinamwali Clinic

Cus

tom

er S

ervi

ce

Fam

ily P

lann

ing

Infe

ctio

n Pr

ev.

Supp

ly C

hain

Em. P

rep

Perceptions of Clinical QualityMSI Clinic Owner Client• Low rates of

complication• Rationale

prescription• Quality of

information and informed consent

• Quality of Commodities

• Offers a wide range of FP options

• Able to handle emergencies

• Clients are not returning for additional management

• Reputational risk is kept to a minimum

• Confidence in new services

• Clean premises• Respectful staff• Confidentiality• People I know use

this facility• They have

necessary medicines

• Short waiting times

Making Clinical Quality Pay

Series1

Quality Progression

Cost

of D

eliv

ery

Clie

nt V

olum

es

Value Proposition to Providers

Thank You

brendan.hayes@mariestopes.orgHead of Social Franchising, MSIhelena.wayth@mariestopes.orgDirector of Marketing, MSI