blurts

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Blurts™

Proprietary and Confidential © 2008-2010

PLUGGED IN NYC

Entry: blurt Pronunciation: \ˈblərt\ Function: transitive verb Etymology: probably imitative Date: 1573

: to utter abruptly and impulsively — usually used with… “out”

January 12, 2010

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Blurts™


“Voice is, and for a long

time will be, the only

feature that 100% of

mobile phone owners

worldwide know how to

use. No other feature

even comes close.” Mark Kahn, CEO, Traffiq Oct 11, 2009

Vision

“Integrating voice with

social networking…could

be worth some $80

billion.” Daniel Doulton, CEO, SpinVox Quoted by: MediaPost, June 22, 2009

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Blurts™


What is Blurts

Blurts AOS

Blurts™ is an audio operating system (AOS) for the convergence of the mobile, social and digital worlds

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Blurts™


Blurts AOS

Blurts.com

facilitates the simultaneous distribution of micro audio content “Blurts” between ALL social networks, telephony networks, publisher networks, brand networks and other digital media

(1 to many: instantly) (Create) (Dynamic publication)

The Blurts™ AOS unleashes the power of one-to-many micro audio communications

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Blurts™


What Is a Blurt?

  15 sec micro audio post

  Created from any phone or audio recording device

  Instantly published to Blurts’ publisher clients web sites (e.g. Fandango, Yelp, Zagat, Expedia, etc.)

  Simultaneously published to all Blurter’s digital channels: - Twitter, Facebook, MySpace, personal blogs, etc.

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Blurts™


Business Goals

  Become an open standard for

short-burst audio communications

  Be the audio plumbing that:

(i) seamlessly connects mobile, social and digital

(ii) enhances Twitter, Facebook and every other

social network through the texture, tone, emotion

and authenticity of voice

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Blurts™


Why Voice?

  The only app that 100% of mobile owners know how to use

  Huge installed base anyone with a phone can simply talk to create and instantly publish their thoughts and voice across the digital landscape

  More robust than text; easier and more anonymous than video

  Voice is a powerful storytelling medium

It’s easy!

It’s fast!

It’s convenient It’s

expressive

It connects!

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Blurts™


  Allows personalities whose voices are their brands-- celebrities, media folks– to better project their brands into social media

  Can’t fake a Blurt

  Illegal to text or upload video while driving With approx 1 billion car hours/day in the USA alone, lots of social networking can and will take place while driving

  Approachable social networking gateway for seniors, visually impaired, those who can’t type, not net savvy, etc.

Voice Solves Problems

Image courtesy of Razorfish

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Blurts™


  Blurts post as a link, plus

  4-6 key word “parsed” preview

  Click link to listen

  Links drive traffic back to the site the Blurt was created on

How it Works: link-backs and transcription

Smartphone (recorder/stream)

Desktop or pub widget (recorder/stream)

Standard mobile (VoIP)

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Blurts™


How it Works: Blurts R-O-S-E

Rapid Organic Search Enhancer

  R-O-S-E automatically turbo charges organic search for Blurts’ publisher clients

  Increases a site’s visibility within major search engines by increasing the # of publisher’s indexed pages

  Proprietary technology: ‐transcribeseachBlurt‐createsauniquecontent‐specificBlurtURL‐op7mizesthepageforsearch‐submitseachpageforindexing‐tracksandreportsontheresults

‐regularlyre‐op7mizeseachindexedpageThousands of new pages of indexing exposure

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Blurts™


Business Model: Part 1

Blurts for Publishers (the revenue engine)

  Software as a Service (SaaS) solution for publishers

  Large amount of user generated content published daily as static text

  The switch from text to voice makes certain content:

(i) faster and easier to create resulting in more of it

(ii) More engaging by adding texture, tone emotion and authenticity

reviews

tips

stories

blogs

thoughts

testimonials

jokes

comments

social postings

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Blurts™


3. Syndicates Publisher Content Out to Social Nets

Publisher Value

Blurts’ addresses some of the biggest challenges facing digital publishers today

1. Increases no-Cost Content

5. Increases Site Stickiness

2.  Drives Organic Search Traffic

6. Drives Monetization

4.  Drives Traffic to Publisher from Social Sphere

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Blurts™


Business Model: Part 2

Blurts for Consumers

(the exit engine)

  Free for celebrities, athletes and individuals

  Use to enhance Facebook, Twitter and other social conversations by injecting the texture, tone, emotion and authenticity of voice

  Blurts.com users grow organically and exponentially as awareness develops via Blurts for Publishers

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Blurts™


2010 Roadmap for Growth

  Sign publisher clients to revenue generating licenses for SaaS

  Launch free www.blurts.com beta for celebrity, media and athletes to better project their brands through social nets

  Launch free www.blurts.com beta for general consumer use to give people a voice heard

  Open Blurts API to app developers

  Develop 3-6 owned apps

Blurts.com Blurts are published concurrently at publisher, user’s social nets and Blurts.com

Publishers Promote Blurts to their visitors creating new users, who syndicate

to social nets and Blurts.com

Social Nets Discovery by friends and followers. The community constantly recruits new users

Celebrities Drive awareness of Blurts and grow organic users

App Developers App users share with their social nets attracting more users

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Blurts™


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Competitive Advantage Seamlessly integrated technologies

①  Blurtcast™ instant broadcast of Blurts to multiple social nets

②  AudioParse™ Middleware for audio to text transcription

③  httpMultiplier™ Auto web page builder and SEO optimizer based on Blurts content

④  BlurtCall Blurts voice over IP telephony system

⑤  VoiceMic™ Middleware for recording and managing Blurts via desktop and smart phone microphones

⑥  Developer API and toolset

⑦  Blurtcomerce SaaS self-service

⑧  AdBlurts Ad serving and management system throughout the Blurts platform

⑨  Moderation Three modules that allow for moderation of Blurtsuto web page builder and SEO optimizer based on Blurts content (licensed)

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Blurts™


Experienced Team .

Strong visionaries with extensive operating experience in consumer marketing, mobile, Internet, direct and early stage business development

Consumer and mobile marketing expert. Most recently ran business development and the digital incubator for JWT North America, the largest ad agency by revenue in the USA.

Jeffrey Stier, CEO; co-Founder

Managed large scale system implementations and business analyses in the healthcare industry for Fortune 1000 clients such as Travelers Insurance, The Guardian and Erisco (part of Dun and Bradstreet).

Marian Stier, COO; co-Founder

Programmer extraordinaire with encyclopedic knowledge of search engines and their indexing robots. Founder and lead tech strategist for M2C, an Internet robotics company sold in a multi-million dollar deal.

Eric Weissman, CTO (acting)

Michael Adler, CFO (acting) Senior Managing Partner of AC Lion, a Human Capital /Executive Search firm. 15 years financial experience in new media, telephony, entertainment and the investment banking sectors

Steven Haft, EVP Strategy (acting) Previous Head of Programming at AOLTV and Chief Strategy Officer of AOL Interactive. 20 years running television and motion picture companies: winner of the Peabody Award and the British Academy Award - multiple Oscar/Emmy/Golden Globe nominee.

Direct marketing expert and successful entrepreneur. Current CEO of Fusion Media Group, digital media incubator. In 2003 co-founded babytobee.com, the largest self-reported database of pre-natal women. Sold to public (:THK) in 2006.

Robert N. Moore

COO, JWT North America. 20-year veteran in the advertising business with experience managing some of America’s most significant brands.

Robert Quish

Advisors

Operating Advisor Pegasus Capital Advisors. Chairman Emeritus & ex-Chairman and CEO of The Interpublic Group, Inc, one of the largest marketing services companies in the world. Inducted into the Advertising Hall of Fame in March 2007.

David Bell

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Blurts™


Summary/Contact Info

Jeffrey Stier [email protected] 917.561.6403

Blurts is a micro-audio

media format for

meaningful social

expression and conversation

that offers a disruptive

value proposition for social

media combined with

innovative and profitable

use of mobile and search

blurts - pluggedin nyc011210

Technology

jwt north america

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