gigya - keynote pluggedin nyc011210
DESCRIPTION
TRANSCRIPT
The winners and losers of social media
“Just do this.Improve the viral factor”
The eco system
The Facebook agenda1. Get users
2. Get social graph 3. Get user actions across the web
why?
Facebook Connect(share is great but it’s not enough)
Referral Traffic:
Social Networks vs. Google
Source: Compete, January 2010
Underdogs need to work harder
Thanks, but we need
Traffic
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2010: the year of the rain
SearchFacebook
Revenue