bni presentation on future digital marketing trends
TRANSCRIPT
BNI 10 Minute Presentation
Tuesday 4th October 2011
Prepared by Paul Parsons
Social and Mobile Media & Marketing
Using interactive and engaging tools such as social media and mobile marketing to build a
communication dialogue with your customers.
• Social Media Strategies
• Social Media Consultation
• Social Media Integration
• Training
• Mobile Web Strategy
• Concept Development
• Mobile Marketing Strategies
• Marketing Alignment Strategies
• SMS Interaction
Create. Interaction!
Clarity
Communication
Media
Reviews
Mobile
Location
Fish where the fish are
Now for something
completely different!
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Location, Location, LocationLocation, Location, LocationLocation, Location, LocationLocation, Location, Location
Location, Location, LocationLocation, Location, LocationLocation, Location, LocationLocation, Location, Location
The 3 magic lettersThe 3 magic lettersThe 3 magic lettersThe 3 magic letters…………
GPSGPSGPSGPS
Location, Location, LocationLocation, Location, LocationLocation, Location, LocationLocation, Location, Location
Over 90% of businesses in the region still haven’t claimed their
Google Place page
GOING MOBILE!GOING MOBILE!GOING MOBILE!GOING MOBILE!
GOING MOBILE!GOING MOBILE!GOING MOBILE!GOING MOBILE!
MOBILE SEARCHMOBILE SEARCHMOBILE SEARCHMOBILE SEARCH
GOING MOBILE!GOING MOBILE!GOING MOBILE!GOING MOBILE!
STRAIGHT TO THE POINT!STRAIGHT TO THE POINT!STRAIGHT TO THE POINT!STRAIGHT TO THE POINT!
GOING MOBILE!GOING MOBILE!GOING MOBILE!GOING MOBILE!
EMAILEMAILEMAILEMAIL
SOCIAL MEDIASOCIAL MEDIASOCIAL MEDIASOCIAL MEDIA
SMSSMSSMSSMS
QR CODESQR CODESQR CODESQR CODES
Over 40% of tweets are from a
mobile device**
16% of emails are opened from a mobile device*
*Returnpath, **Mashable, ***ABI, ****Jump Scan
Research predicts that a total of 7 Trillion SMS messages
will be sent in 2011***
From July 2010 and December 2010 there was an
increase of 1200% in QR scanning****
LOOKING FORWARDLOOKING FORWARDLOOKING FORWARDLOOKING FORWARD
QUESTIONS?QUESTIONS?QUESTIONS?QUESTIONS?