bni social media class sept 19 2013
TRANSCRIPT
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Social media for
REAL
PEOPLE
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COMMON
OBJECTIONS“The only companies who should use social
media…
• provide humorous, entertaining, interactive,
news-worthy, interesting, and/or educational
content.
• have passionate “fans” outside of social
media like Coca-Cola, BMW, universities,
charities, sports teams, or the neighborhood
pizza joint.
• interact with you in a unique and personal
way.
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CONTENTWhere to find
that matters
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Other Blogs
Google Alerts
Tumblr
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SHAREIf it doesn’t
it doesn’t matter
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It’s
unpredictable…
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Be interesting
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(This isn’t it)
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It’s not the
PLATFO
RMIt’s what you
DO
WITH IT
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FANS?Who are my
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Where
they are:• BNI
• Clients
• Worksh
ops
• Events
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You can’t buy
love
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TIMEFinding the
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BLOGGING• Create a schedule you can stick to
• Pick your topics in advance
• Use an Editorial Calendar plugin
(Wordpress)
• Keep an idea notebook
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EVERYTHING
ELSE
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Should I automate
social
media?
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Should I automate
social
media?
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Should I automate
media?
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Keep it human
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Management
Tools
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HELPHow can we
each other?
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Be a wingman• Like it
• Share it
• Help promote it
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HAVE FUN
WITH IT