board mtng june 14

Thursday, June 14, 2012

LITERACY FOR A VISUAL CULTURE

For students today, the ability to communicate with visual language is

as essential as knowing how to read and write.

Innovators in every field are increasingly turning to the power of

image and sound to communicate, and students who learn this

21st century literacy are empowered to be full participants in

contemporary society: critical thinkers, effective communicators,

and inspired creators.

As access to tools of media production and distribution become

widely available, the skills and literacy to utilize them

must keep pace.


EDUCATION AT JBFC

Since 2001, Jacob Burns Film Center’s education programs have

helped over 80,000 students gain fluency in the language of image,

sound and story.

Based on this decade of work, JBFC has created a Learning

Framework that establishes the criteria for visual literacy, and a

PreK-12 curriculum that realizes these benchmarks through

dynamic project-based learning.


LUMIERE: JBFC’s INTERACTIVE PLATFORM FOR VISUAL LITERACY

With this combination of on-the-ground experience, educational

theory, and relationships with film industry leaders, JBFC is launching

its most ambitious innovation yet: Lumiere, a mobile and web-based

platform that utilizes challenge-based learning to teach the foundations

of visual literacy.


WHAT IS LUMIERE?


WHAT IS LUMIERE?

Lumiere is an evolving gallery of innovative “viewing and doing”

challenges that teach the principles of visual literacy. Lumiere taps the

power of new technologies to provide access to JBFC’s unique

approach to education, sparking creativity, building collaboration, and

supporting a generation of literate viewers, creators, and

communicators.

Lumiere is designed and built in collaboration with Local Projects, a

media design firm based in NYC.


Lumiere teaches the fundamentals of visual storytelling through

“viewing and doing” challenges in which students combine the

basic media building blocks of text, image, video, and sound.

Lumiere is designed to highlight the role that imagination, process,

and sharing have in the creative learning experience

Lumiere provides core visual literacy curriculum while modeling

how these media-making tools and communication skills can be

adapted across all subject areas. Makers learn from one another

through Lumiere’s community features, while a growing list of

industry leaders and JBFC faculty provide inspiration and

mentorship.

WHAT DOES LUMIERE DO?


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A building-block system for combining

image, sound, video and text. Designed for

experimentation, iteration, and fluidity.

KEY INNOVATIONS


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Monday, June 11, 12Thursday, June 14, 2012

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Conversation begins with...


A multimedia sketchbook for gathering

inspirations and making media.

KEY INNOVATIONS


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An evolving gallery of interactive "viewing and

doing" challenges that teach the fundamentals

of visual literacy.

KEY INNOVATIONS


Use this slide for project titles, theme declarations, or just as a pause between ideas. Any caption will go here.

INNER PRESENTATION TITLE

79


What’s It About?

Start out with this simple exercise to arrange nine movie clips into an order that tells a story.

Creative Brief

We've loaded up the filmmaking tool with three images from the original Kuleshov Experiment. Shoot your own images and put them in to the blank boxes to complete your own Kuleshov.

Completed Projects MOST INTERESTING MOST RECENT

87 people have tried this

Try It

Akiko MRemix

make explore connectLumiere

AlliWalk shared on Jun 2 follow JRo shared on

Apr 22CaraC shared on Mar 16 followAniTani shared on

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87


I’m Finished

Remix Master

Rearrange these nine clips into a sequence.

Challenge: Remix

PUBLIC

Lumiere


I’m Finished

Challenge: Remix

PUBLIC

Lumiere




10


A community where users share their media,

challenges, courses, inspirations, and

experiences.

KEY INNOVATIONS


Kuleshov Experimentworked on this board on Jun 04, 2012

Mix and Repeatworked on this board on Jun 04, 2012

Another Worldshared on Jun 03, 2012

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Wildshared on Jun 03, 2012

Kuleshov Experimentworked on this board on Jun 04, 2012

Hearing VoicesZara J was just working on this board

Buddha Bellyshared on Jun 03, 2012

The Hurricaneshared on Jun 03, 2012

Exquisite Corpseworked on this board on Jun 04, 2012

Street Artshared on Jun 03, 2012

Five Soundsworked on this board on Jun 04, 2012

Toy Storyshared on Jun 03, 2012

Five Soundsworked on this board on Jun 04, 2012

Exquisite Corpseworked on this board on Jun 04, 2012

The Hurricaneshared on Jun 03, 2012

unfollow

Zara J

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Script Kids

Lumiere make explore connect

Connect Akiko M


A tool for makers to design their own media

challenges, projects, and courses to fit their

curricular or interest-driven needs.

KEY INNOVATIONS


LUMIERE Don C.

Select a module type

Write a description of this unit

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MAKE EXPLORE CONNECT

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Drag a photo here to upload or click here select from your media library

X1

2

3

MAKE

Start out with this simple exercise to arrange five sounds into an order that tells a story.

Completed 12/01/2012

VIEW

Completed 12/05/2012

READ

This classic scene from Hitchcock's "Vertigo" illustrates the power of music to suddenly change a scene.

Read this great interview with Walter Murch in which he talks about the soundtrack to The Godfather (1972). Pay close attention when Murch talks about "diegetic" sound. What does "diegetic" mean and how does it feel different from music that's overlaid on the film.

That creepy music turns an ordinary trip out to the yard at night into an edge-of-your-seat experience as you wait to see what's going to jump out of the bushes. Sound can alter the perceived meaning of a scene dramatically.

In this course, we'll learn how to tell stories with sound, and to match sound to images in creative ways.

4 DISCUSS

Come prepared on 2/8 to discuss what you've been working on. Bring one story of something you tried that you felt didn't work, and how you improved it.

The Five Frame Story

Akiko M

Composition

Select a module type

Write a description of this unit

VIEW Quod eleifend dolor nihil formas nunc. Modo in at duis demonstraverunt in. Clari sed qui lobortis facit quam.


Drag a photo here to upload or click here select from your media library

Composition

1

2

Set reflecting questions


Akiko M

make explore connect

What’s It About?

That creepy music turns an ordinary trip out to the yard at night into an edge-of-your-seat experience as you wait to see what’s going to jump out of the bushes. Sound can alter the perceived meaning of a sound dramatically.

In this course, we’ll learn how to tell stories with sound, and to match sound to images in creative ways.

87 people have taken this course

1MAKE

Start out with this simple exercise to arrange five sounds into an order that tells a story.

Five Sounds

VIEW

This classic scene from Hitchcock’s “Vertigo” illustrates the power of music to suddenly change a scene.

READ

Complete this Challenge

Read this great interview with Walter Murch in which he talks about the sountrack to The Godfather (1972). Pay close attention when Murch talks about “digetic” sound. What does “digetic” mean and how does it feel different from music that’s overlaid on the film.

2 3

Hearing Voices

Hearing Voices

Screening TimeMon 4 Jun 2012, 1:00 PM Bergen Auditorium

Lumiere

Completed In progress


Featured

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76 ppl have tried this

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Lumiere make explore connect

Akiko M

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Hearing Voices

87 people have taken this course

Winter 2012 course

Go to Course

Courses

Challenges12

6

Remix masterVivamus hendrerit arcu sed erat molestie vehicula. Sed auctor neque eu tellus rhoncus ut sel.



A custom LMS that allows teachers to

organize their students into groups, track

their progress, and create challenges

and courses.

KEY INNOVATIONS




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Monday, September 26, 2011


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Thursday, December 8, 11Thursday, June 14, 2012

Inspiration and mentorship provided by

a growing list of industry leaders and

JBFC faculty.

KEY INNOVATIONS


A space where inspiration, process and

sharing are seamlessly interwoven into

the learning experience.

KEY INNOVATIONS


DESIGNING LUMIERE:

To design and build Lumiere, JBFC is collaborating with Local

Projects, an award winning media-design firm for museums and

public spaces. Recognized for their long history of creating inspired

structures for multimedia storytelling and collaboration Local Projects

has designed experiences for clients ranging from StoryCorps to the

9/11 Memorial and Museum.


PRODUCTION TIMELINE AND ROLLOUT

Phase 1: Alpha software for iPad/OnlineJuly–October 2012Internal testing with JBFC and Local Projects stakeholders.

Phase 2: Alpha testing and Beta developmentNovember–December 2012Testing with JBFC Media Lab Classes and in select Media Lab partner schools

Phase 3: Beta LaunchJanuary–March 2013Testing in with national partners; invited schools; and individuals. Limited public release.

Phase 4: Beta Assessment, Public LaunchApril–July 2013Public, national launch.


WHY IS IT CALLED LUMIERE?

The Lumiere Brothers introduced the moving image with their Cinematograph

camera in 1895, and shortly thereafter, the idea

of the cinema–viewing as a collective social experience. They

were technologists, artists, futurists, and creators. Their short films span all

subject matter from documentary to comedy–foreshadowing

the primary role of the moving image in the 20th and 21st century.

Based in the real-world history of film-making but referencing the

forward looking inventiveness of the Lumiere Brothers’ vision,

Lumiere is grounded in the fundamentals but experimental in its experience.

Lumiere means “light,” the most fundamental, poetic

aspect of the moving image.


Lumiere Sketch with media. Make movies, explore courses and challenges, connect with other creators.


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board mtng june 14

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