bobt - thinking fast
TRANSCRIPT
MACEMM
Fast : System 1
2+2 =
Slow : System 2
157 x 24 =
Slow is alright
Steve’s Law
The Guttenberg Principle
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Police Academy
Police Academy 2: Their First Assignment
Police Academy 3: Back in Training
Police Academy 4: Citizens on Patrol
Police Academy 5: Assignment: Miami Beach
Police Academy 6: City Under Siege
Police Academy 7: Mission to Moscow
http://www.the-numbers.com/movies/series/PoliceAcademy.phpData Source:
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The Sugarland Express
Jaws
Close Encounters of the Third Kind
1941
Raiders of the Lost Ark
ET: The Extra-Terrestrial
Twilight Zone: The Movie
Indiana Jones and the Temple of Doom
The Color Purple
Empire of the Sun
Always
Indiana Jones and the Last Crusade
Hook
Schindler's List
Jurassic Park
Amistad
The Lost World: Jurassic Park
Saving Private Ryan
Artificial Intelligence: AI
Catch Me if You Can
Minority Report
The Terminal
Munich
The War of the Worlds
Indiana Jones and the Kingdom of the Crystal Skull
War Horse
The Adventures of Tintin
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The Spielberg Principle
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Films directed in date ascending order
Fast can be better
We’re scared
We rationalise
So we play it safe
Testing can prevent the bad
The safe option
Lunch Food
Satisfices
Easy
Low Risk
It prevents disasters
But may prevent successes
We create this comfort zone
If we always did this
We’d prevent the good
“Learn by doing, and by falling over”
“It is possible that pre-testing versus judgment is the greatestunresolved advertising dilemma?”
Sometimes we just know
Don’t let slow stand in the way…
THINK