bof apac 2011: becoming an innovation expert

v.1.10THINKERGY - Brand Identity Guidelines34

THINKERGY IMAGERY

The Thinkergy symbol may be used in applications on it's own, either as an abbreviated logo signature, or as a graphic element. If the full logo arrangement (including logotype) is also visible however, the symbol graphic should preferably not be visible in it's entirety, but rather cropped and used as an abstract form.

Graphic elementsthe symbol & tagline

When the Thinkergy symbol is used as an abbreviated logo signature, the registered trademark ® should be included. When used as a graphic, or when cropped, the registered trademark ® may be omitted.

The Thinkergy logotype shouldn't be used separately from the logo arrangement.

The Thinkergy tagline may be used separately from the logo arrangement, in upper-case type, provided it is not also included in a visible logo arrangement (such as the H1 arrangement). Independent use of the tagline may in fact, also include variations of the tagline sentence in Geogrotesque Regular/Medium/Semibold fonts.

The Thinkergy symbol used alone as abbreviated logo signature.

The Thinkergy symbol cropped and used as graphic element.

The Thinkergy symbol cropped as abstract graphic element, with logo arrangement.

Dr. Detlef ReisTHINKERGY. KNOW HOW TO WOW

On becoming an Innovation Process Expert: Lessons Learned

ON BECOMING A SAVVY INNOVATION PROCESS EXPERT:

6 LESSONS LEARNED

v.1.10X-IDEA - Brand Identity Guidelines7

X-IDEA BRAND VALUES

X-IDEA Brand Identity foundation - 5 stages

The X-IDEA system has five 'stages' that form the foundation of its methodology. These five stages are each signified by the letters in the name - X, I, D, E, and A. They are also colour-coded and broadly follow a sequence, the significance of which is carried in the brand's logo symbol - the 'X', featuring five di!erently coloured dots.

The basic description of each of the stages, the letters and colours that represent them and the sequence they follow, is indicated below:

For further detail of these colour references (codes and mixes for reproduction) please refer to the "X-IDEA Colours" section.

1.

XXPLORE

2.

IIDEATE

3.

DDEVELOP

4.

EEVALUATE

5.

AACTIVATE

X I D E A

(1) STAGES: GET A MAP AND A COMPASS BEFORE GOING ON AN INNOVATION JOURNEY

One-in-all Premium Solution: The THINKERGY

Business Creativity Bootcamp

2

3

1

2

3

1

2

3

1

2

3

1

2

3


X-IDEA BRAND VALUES





1.

XXPLORE

2.

IIDEATE

3.

DDEVELOP

4.

EEVALUATE

5.

AACTIVATE

X I D E A1

(2) STEPS: AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER

£ BEWARE OF COMMON THINKING TRAPS

(3) EXPECT TO ENCOUNTER THESE BIASES AND

MISTAKES ON EVERY INNOVATION JOURNEY

Challenge Ill-FramingOverconfidence Bias

Confirmation TrapEase of Recall Bias

Ignorance of Ground Rules of Ideation ... and Idea Development

GroupthinkAbilene-Paradox

Non-Rational Escalation of Commitment

Hindsight Bias

Categoties of Icons

Dashboard Components

Input

Activities

Steps

Traps

Output

Journey (negative)

Journey (standard)

General Stage Icons

Stage (standard)

Stage (negatives)

Tool (standard)

Tool (negatives)

Role (standard)

Role (negative)

X-IDEA X-STAGE I-STAGE D-STAGE A-STAGEE-STAGE

Stage Specific Icons

Initial Idea

Initial Ideas List

Interesting Initial Idea

Wild Initial Idea

Knowledge / Information

Knowledge List

Un-Knowledge

Un-Knowledge List

Insights

Insights List

Reality Check

Visualization

Perspective Shifts

Power Questions

Idea Evaluation Criteria

Initial Challenge

Final Challenge

Xplorer's Log

Challenge Restatement

Infostorming & -sourcing

Challenge Brief

Rules

Assumption

Perspective

Question

Raw Idea

Interesting Raw Idea

Wild Raw Idea

Association

Imagination

Interesting Idea

Wild Idea

Realistic Idea

Idea Concept / Solution

Workflow Idea

Evaluated Idea Concept

Enhanced Idea Concept

De-Elected Idea Concept

Wild-Carded Idea Concept

Wild Card

Elected Top Tier 1 Idea Concept

Back Burner Idea Concept

Rejected Pitched Idea Concept

Approved Tier 1 Idea Concept


Activated Idea Concept / Innovation Deliverable

Action Idea

Idea Pitch

E

E

Categoties of Icons


Input

Activities

Steps

Traps

Output

Journey (negative)

Journey (standard)

General Stage Icons

Stage (standard)

Stage (negatives)

Tool (standard)

Tool (negatives)

Role (standard)

Role (negative)



Initial Idea

Initial Ideas List


Wild Initial Idea


Knowledge List

Un-Knowledge

Un-Knowledge List

Insights

Insights List

Reality Check

Visualization

Perspective Shifts

Power Questions


Initial Challenge

Final Challenge

Xplorer's Log



Challenge Brief

Rules

Assumption

Perspective

Question

Raw Idea


Wild Raw Idea

Association

Imagination

Interesting Idea

Wild Idea

Realistic Idea


Workflow Idea





Wild Card







Action Idea

Idea Pitch

E

E

Categoties of Icons


Input

Activities

Steps

Traps

Output

Journey (negative)

Journey (standard)

General Stage Icons

Stage (standard)

Stage (negatives)

Tool (standard)

Tool (negatives)

Role (standard)

Role (negative)



Initial Idea

Initial Ideas List


Wild Initial Idea


Knowledge List

Un-Knowledge

Un-Knowledge List

Insights

Insights List

Reality Check

Visualization

Perspective Shifts

Power Questions


Initial Challenge

Final Challenge

Xplorer's Log



Challenge Brief

Rules

Assumption

Perspective

Question

Raw Idea


Wild Raw Idea

Association

Imagination

Interesting Idea

Wild Idea

Realistic Idea


Workflow Idea





Wild Card







Action Idea

Idea Pitch

E

E

Categoties of Icons


Input

Activities

Steps

Traps

Output

Journey (negative)

Journey (standard)

General Stage Icons

Stage (standard)

Stage (negatives)

Tool (standard)

Tool (negatives)

Role (standard)

Role (negative)



Initial Idea

Initial Ideas List


Wild Initial Idea


Knowledge List

Un-Knowledge

Un-Knowledge List

Insights

Insights List

Reality Check

Visualization

Perspective Shifts

Power Questions


Initial Challenge

Final Challenge

Xplorer's Log



Challenge Brief

Rules

Assumption

Perspective

Question

Raw Idea


Wild Raw Idea

Association

Imagination

Interesting Idea

Wild Idea

Realistic Idea


Workflow Idea





Wild Card







Action Idea

Idea Pitch

E

E

Categoties of Icons


Input

Activities

Steps

Traps

Output

Journey (negative)

Journey (standard)

General Stage Icons

Stage (standard)

Stage (negatives)

Tool (standard)

Tool (negatives)

Role (standard)

Role (negative)



Initial Idea

Initial Ideas List


Wild Initial Idea


Knowledge List

Un-Knowledge

Un-Knowledge List

Insights

Insights List

Reality Check

Visualization

Perspective Shifts

Power Questions


Initial Challenge

Final Challenge

Xplorer's Log



Challenge Brief

Rules

Assumption

Perspective

Question

Raw Idea


Wild Raw Idea

Association

Imagination

Interesting Idea

Wild Idea

Realistic Idea


Workflow Idea





Wild Card







Action Idea

Idea Pitch

E

E

Categoties of Icons


Input

Activities

Steps

Traps

Output

Journey (negative)

Journey (standard)

General Stage Icons

Stage (standard)

Stage (negatives)

Tool (standard)

Tool (negatives)

Role (standard)

Role (negative)



Initial Idea

Initial Ideas List


Wild Initial Idea


Knowledge List

Un-Knowledge

Un-Knowledge List

Insights

Insights List

Reality Check

Visualization

Perspective Shifts

Power Questions


Initial Challenge

Final Challenge

Xplorer's Log



Challenge Brief

Rules

Assumption

Perspective

Question

Raw Idea


Wild Raw Idea

Association

Imagination

Interesting Idea

Wild Idea

Realistic Idea


Workflow Idea





Wild Card







Action Idea

Idea Pitch

E

E

(4) ROLES: FREE MINDS FOR THE HERO’S JOURNEY

(5) MORE TOOLS, MORE FLEXIBILITY, BETTER RESULTS130++ Tools linked to one of the 5 stages allow you to better cater to the mix of modern innovation types


X-IDEA BRAND VALUES





1.

XXPLORE

2.

IIDEATE

3.

DDEVELOP

4.

EEVALUATE

5.

AACTIVATE

X I D E AINPUT

THROUGHPUT

OUTPUT

(6) STATS: MEASURE WHAT HAPPENS ON THE WAYSet Target Quotas and keep track of Inputs-Throughputs-Outputs

๏ NO. OF DEVELOPED IDEA CONCEPTS

๏ NO. OF EVALUATORS

๏ NO. OF EVALUATED IDEA CONCEPTS

๏ NO. OF BUGS FIXED๏ NO. OF PROTOTYPES

๏ NO. OF TOP IDEAS IN ACTIVATION PIPELINE

๏ NO. OF TOP IDEAS IN INNOVATION BACKBURNER

๏ NO. OF TOP IDEA CONCEPTS TO BE PITCHED

๏ NO. OF ACTION TEAM MEMBERS

๏ NO. OF TOP IDEAS APPROVED


๏ TANGIBLE INNOVATION

๏ LEARNINGS LOG

๏ NO. OF INITIAL IDEAS ๏ NO. OF RAW IDEAS๏ NO. OF DEVELOPERS

๏ NO. OF DISCOVERED INTRIGUING IDEAS

๏ NO. OF D-TOOLS๏ NO. OF DESIGNED

IDEA CONCEPTS๏ NO. OF DEVELOPED

IDEA CONCEPTS

๏ NO. OF DESIGNED AND DEVELOPED MEANINGFUL IDEA CONCEPTS

๏ NO. OF NOVEL INSIGHTS

๏ QUALITY OF FINAL CHALLENGE

๏ NO. OF IDEATORS

๏ NO. OF EVALUATED IDEA CONCEPTS


๏ NO. OF RAW IDEAS

๏ QUALITY OF CASE ๏ SCOPE AND QUALITY

OF INFORMATION

๏ NO. OF QUESTIONS ASKED

๏ NO. OF NEW PERSPECTIVES

๏ NO. OF REALITY CHECKS

๏ NO. OF PERFORMED VISUALIZATIONS

๏ NO. OF

๏ NO. OF NOVEL INSIGHTS

๏ NO. OF INITIAL IDEAS๏ QUALITY OF FINAL

CHALLENGE

£ Stages: Get a road map before going on the Innovation Journey

£ Steps: Keep it as simple as possible, but not simpler

£ Traps: Beware of traps on the way£ Roles: Free minds for the hero’s journey£ Tools: The more tools you have, the more flexible

you are, the better results you produce£ Stats: Measure what happens on the way

Overview on Lessons Learned6+ years of developing the X-IDEA Innovation Method & Toolbox

v.1.10THINKERGY - Brand Identity Guidelines34

THINKERGY IMAGERY

The Thinkergy symbol may be used in applications on it's own, either as an abbreviated logo signature, or as a graphic element. If the full logo arrangement (including logotype) is also visible however, the symbol graphic should preferably not be visible in it's entirety, but rather cropped and used as an abstract form.

Graphic elementsthe symbol & tagline

When the Thinkergy symbol is used as an abbreviated logo signature, the registered trademark ® should be included. When used as a graphic, or when cropped, the registered trademark ® may be omitted.

The Thinkergy logotype shouldn't be used separately from the logo arrangement.

The Thinkergy tagline may be used separately from the logo arrangement, in upper-case type, provided it is not also included in a visible logo arrangement (such as the H1 arrangement). Independent use of the tagline may in fact, also include variations of the tagline sentence in Geogrotesque Regular/Medium/Semibold fonts.

The Thinkergy symbol used alone as abbreviated logo signature.

The Thinkergy symbol cropped and used as graphic element.

The Thinkergy symbol cropped as abstract graphic element, with logo arrangement.

Please visit our website:www.thinkergy.com

http://www.thinkergy.com

http://www.thinkergy.com