Bogert Toys

Build and Play with

CREATIVITY!

Business

Plan

Mis

sion

Sta

tem

ent

“To supply creative and

fun models and toys to all ages.”

MPs

Products Finances Advertising Payments Customer Service Target Market Growth Goals Potential Problems

Product

s Build-a-Toys Wooden that are simple to put together Build-a-Trains Build-a-Cars Build-a-Planes Build-a-Boats

Product

s {co

nt.

} Made of Wood Comes in Plastic Bag Simple instructions Pieces slide together

tightly No glue required

Finance

s

Start up Money Needed: About $300.00 Advertising: $75/month

Website: $3.50/month Price of creation per

model: $1 - 4 Creation of 2 of each

model: $66.00

Finance

s {co

nt.

}

Retail Price: $34.99 –

44.99

Adve

rtis

ing

Google + YouTube Ads $0.05 per click

Website Banners Kids Model clubs Etc… $12 per 1,000 square

pixels banner Why: Where targeted

customers are

Ship

pin

g Canada Post To Canada: $7.70 To USA: $10.95

Customer pays when

paying for product

Cust

om

er

Paym

ents Google Checkout

1.5% + $0.24 per purchase Website Shopping Cart

Credit Card 2-5% of purchase

Cust

om

er

Serv

ice

Through e-mail (24 hour response time)

Clear FAQs

Sum

mary

of

Day

to D

ay

Cost

s $75 per month advertising $3.50 per month

website hosting $66 for materials to

make a few products

Targ

et

Mark

et Kids

As toys that are fun to

build and play with Adults Collector that can paint

and decorate the products

Gro

wth

Move to a workshop In Richmond $35,700 per year

Hire employees $20 - $50 per hour Sell to toy and hobby

stores

Gro

wth

{co

nt.

}

TV Advertising $350,000 Bus Stop advertising $150 - $4,500 per ad

per 4 weeks

Goals Sell 100+ in a year

Make an overall profit

of $1,000 Get big enough to sell

to Stores

Com

peti

tion

Other Model Companies Mega Hobbies Hobbielink Wonderland Models Why we are better: Our models are more

simple to put together.

Models without finish People can paint them

themselves

Pote

nti

al

Proble

ms

&

Solu

tions

Not enough advertising

More advertising when

we get started. Competition has been

selling for longer Offer special prices to

get more customers Demand becomes too

large Get a warehouse

workshop + employees

Concl

usi

on

Wooden models Simple and easy to

build Can customize paint More attractive to

adults

Quest

ions ?