BOMA SF Creates Educational Foundation

Deepening its commitment to producing the nation’s best-trainedcommercial real estate work force,BOMA SF has created a foundationdedicated to training those whooperate buildingsand becoming amagnet for youngprofessionals and others entering thefield.

The BOMASan FranciscoFoundation willintegrate all exist-ing educational programs, innovate new ones, offer scholar-ships and set the industry’s higheststandards for training in thenumerous fields associated withrunning state-of-the-art, sustain-able and safe 21st-century commercial buildings.

“Careers in our industrytoday require a much higher levelof education,” says BOMA SanFrancisco Executive Vice President

Marc Intermaggio. “In fact, educa-tion in commercial real estate iscontinuous. We also intend tospread the word that our industryoffers a variety of stimulating and

well-paid jobs in the nation’smost cutting-edgeurban area.”

The founda-tion will blend itsextensive seminars,BOMI RPA/FMA/SMA classes,

Foundations ofReal Estate Management classes,career outreach and similar activi-ties with an internship outreachprogram.

“Creating the foundation willbe a grand way for us to continueBOMA San Francisco’s reputationfor innovation into our second century of service,” says BOMASan Francisco President AnneStephens. “Stay tuned for detailsas we organize it.”

Fall

201

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� Leadership Perspective • Page 2

� Status Report on San Francisco City Hall Issues • Page 3

� Members Sound Off • Page 5

� Associate and Principal Member Profiles • Page 6

� Mixing & Mingling at BOMA • Page 7

� State & National Issues Affecting You • Page 9

� Careers Committee Launched • Page 11

Developments to Watch

Time to Renew YourBOMA Membership...See Back Page

Route to:

���

Goal: Attracting, Training Top Work Force

BOMA seminars explore key issues.

2

Leadership Perspective:Anne Stephens

BOMA DebutsNew Publication

he BOMA Bulletin is nomore. And in its place, as you can see, is BOMA

VIEWS, our new publicationdesigned to reflect our continu-ous effort to remain relevantand committed to our mem-bers’ interests and the industry.I am personally very excitedabout our new publication with its updatedlook and content. Withall of the electronic messages thatwe receivethese days, Iam glad thatwe still produce a hard copyprint version for our members!

We hope you like the newgraphics and editorial tone ofBOMA VIEWS. We’ll have anumber of standing features ineach issue, such as profiles ofBOMA members who have distinguished themselves inservice to our industry. We’llprovide you with a StatusReport on government activities that affect us in SanFrancisco, Sacramento andWashington, D.C. Our frontpage will always feature some-thing we consider newsworthyand important.

Since social activities are abig part of our organization,we’ll bring you highlights ofmuch of the fun we share,along with a calendar of eventsfor which you need to save thedate. We’ll recognize as many

career and lifepassages as wehave room toprint. Andwe’ll ask youropinion abouthot-topicissues, then

give you the results in the nextedition of the publication.

BOMA VIEWS offers a lot more for advertisers, too:full-color opportunities to display your ads and even achance to publish articles about your own products andservices, showing how theybenefit building operators andtenants.

So enjoy this issue anddon’t forget to fill out theRoute Box on Page 1 and passit along to others in yourorganization. Your next issuewill arrive in early January.

�

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Platinum SponsorAble Services

Gold SponsorsABM Janitorial Services

NRG Energy Center San FranciscoPacific Gas & Electric

Recology Golden Gate

Silver SponsorsAlliance Roofing

BCCI Construction CompanyCAC Real Estate Management Co., Inc.

CleanSourceCypress Security LLC

Equity OfficeHines

Metropolitan Electrical Construction, Inc.Otis Elevator Company

ProTech Security Services, Inc.SF Electrical Contractors Assn., Inc.

Bronze SponsorsBiagini Waste Reduction Systems, Inc.

Boston PropertiesHanson Bridgett LLP

Hathaway Dinwiddie Construction Co.Marble West

McMillan Electric Co.Paramount Group, Inc.Richlen Construction

RREEFSecuritas Security Services USA, Inc.

Shorenstein Realty ServicesThe Swig Company, LLC

Turner InteriorsUniversal Protection Service

Friends of BOMAACC Environmental Consultants, Inc.

American AsphaltArborwell, Inc.

CB Richard EllisCharles Pankow Builders, Ltd.Coit Cleaning & Restoration

Cole Supply Co., Inc.Cushman & Wakefield

Farella Braun + Martel LLPGCI General Contractors

ISS Facility ServicesLAZ Parking

Nor-Cal Moving ServicesR.N. Field Construction, Inc.

Sky Rider Equipment Co., Inc.The Lawson Roofing Company

Waxie Sanitary SupplyYoung Electric Co., Inc.

BOMA SF President Anne Stephens, CPM.

“BOMA VIEWS offers a lot morefor advertisers, too: full-coloropportunities to display your

ads and even a chance to publish articles about your

own products and services.”

Thanks to BOMA San Francisco’s 2011 Corporate Sponsors

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Due 2012-14: CommercialEnergy AuditsUnder a new law, San Francisco willbegin auditing existing commercialbuildings in July 2012 and will com-plete its audits by April 2014. Theordinance aims to cut hundreds of

millions of dollars in energy use and reduce air pollu-tion. The ordinance affects more than 630 commercialbuildings of more than 50,000 square feet and over2,500 structures between 10,000-50,000 square feet.

Recycling: It’s mandatory!San Francisco’s mandatory recyclingand composting requires that prop-erty managers: (1) sign-up and payfor adequate recycling, composting

and trash service; (2) have the appropriate number,color and size containers placed close together in convenient locations at your site; (3) educate and traintenants and employees about the program; (4) workwith the hired janitorial staff or contractors to create an effective program; and (5) make sure your building is participating in separating materials.

No Smoking!Smoking of any tobacco prod-ucts, plants, or other weeds inall restaurants, bars, lounges,and outdoor dining areas isprohibited in San Francisco,even when food is no longerserved in the dining areas.Exceptions: for some exempted bars and businesses thatoperate only as a bar or tavern at all times, smoking isallowed in the side or rear outdoor patio portion of thebar except within 10 feet of doors, windows or vents ofthe bar. Outdoor dining areas of restaurants, includingsidewalk dining tables, are not considered outdoorpatios even if food is no longer being served or if a bar is located outside. Smoking is not permitted in alloutdoor dining areas.

StatusReport

A summary of San Francisco government actionsaffecting the operations of the commercialbuildings and The City’s economic well being.

OMA San Francisco“greatly contributed toour city being named

the greenest city in NorthAmerica,” San FranciscoMayor Ed Lee told a packedBOMA luncheon audienceJuly 21, referring to BOMA’sleadership in passage of a newenergy conservation ordinanceto reduce greenhouse gases.The mayor also drew

applause when he said,“The city’s economy is theNo.1 thing.” And hepledged to work to attractmore technology firms andsaid, “We don’t want job-punishing programs” incity government.

Mayor Praises BOMA for Environmental Leadership

B

For further updates, visitwww.bomasf.org/advocate and

www.bomasanfrancisco.blogspot.com

Ken Cleaveland, BOMA SF’sdirector of government and publicaffairs, and Mayor Ed Lee discussmunicipal issues at lunch.

Assess Damage Within Minutes of an EarthquakeFor building owners and facilities managers—particularly those withresponsibilities for structures with critical needs—the ability todetect and assess building damage is invaluable.

Dr. Farzad Naeim, President of the L.A. Tall Buildings Council and past President of EERI, explains that while we often associateearthquakes with the visual spectacle of a fallenbuilding, in reality most buildings today remainstanding.

However, it is often difficult to visually confirm the structural integrity of a building following an earthquake, and it is equally challenging to achieve this assessment quickly.Typically, a qualified structural engineer isrequired to do modeling and conduct a visualexamination, prior to making an assessment.And even then, the assessment can be wrong.

As Dr. Mustafa Erdik, Professor of Earth-quake Engineering, stated in a recent NewYork Times report, “To say that a building is in bad condition is easy. To say that oneis safe is hard.”

A New Approach to an Age-Old Problem

Now, a new smart technology, known asREFLEXX, is providing a turnkey solution forreal-time monitoring and damage detectionreporting. In less than 15 minutes follow-ing a triggered event, the system producesdetailed, damage reporting at the global,

floor-by-floor and component level.“To address affordability and make a user-

friendly solution,” explains Mark Sereci, CEO of Digitexx Data Systems. “Reflexx is a subscrip-tion-based tool that incorporates everythingfrom product and installation to engineeringsupport—at a low monthly fee. There is noupfront capital expense.”

“Imagine the value of knowing the actual health of your building just minutesafter an earthquake,” saysDr. Farzad Naeim.

For more information:Angela MillerDigitexx Data SystemsP: 480.339.0472E: reflexx@digitexx.comwww.digitexx.com/REFLEXX

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Powered by Digitexx Data Systems, Inc.

New REFLEXX technology shows detailed damagereporting for a region or an entire campus (above)and down to the floor level (right inset).

What’s Your Opinion? Members Sound OffIssue: San Francisco Payroll Tax Moratoriumfor Certain Industries (Biotech, Internet) Issue: The recent proliferation of food trucks

on the streets of San Francisco

Do you think it’s fair for San Francisco to allow apayroll tax moratorium for certain industries?

❑ Yes, they help locate those industries in the City.

❑ Yes, but it would be helpful for my industry to see a

relief from the payroll tax, given the current economy.❑ No, but I understand that we need to attract and

retain businesses in San Francisco.❑ No, the moratorium should be applied to all

businesses, citywide.

Pro: A city-wide moratorium on the payroll tax for businesses would level the playing field and provide amuch needed tax relief for all business operators in San Francisco. The extra money saved could be used toinvest in the business through infrastructure and/oremployee growth.

Con: The City and County of San Francisco may seediminished revenues for City services that would impactthe day-to-day operation of businesses in San Francisco.

To reply, visit www.bomasf.org and click the survey link in “What’s New” section.

We Asked: How often are mobile food trucks

parked in front of or adjacent to your building?

Attracting Clients or Tenants...

It’s All About Communications...You know you provide great services and products. But that’s what every company says in its promotions. You need to prove how great you are. The best way to dothat is to describe how you benefit people through interesting and useful stories. That’s what we can help you do.

Yo u r P u b l i c R e l a t i o n s a n d M a r k e t i n g T e a m

Communications LLCServing BOMA San Francisco, BOMA Greater LA, the real estate

community and other firms providing building services and products.

Ads � Brochures � Newsletters � Public Relations � Websites

Contact us at 415.242.5244 or visit www.easoncom.com

5

You Said:

Thanks for your response on this issue that BOMA San Francisco is following on behalf of its members.

6

Principal Member ProfileBlake Peterson, Langley Investment Properties (formerly Ashforth Pacific)

When Blake Peterson managed property in Portland OR, she “drank the green Kool-Aid,” a major reason why whenshe took over management of the Orrick Building in San Francisco she joined BOMA’s Energy & Environment

Committee and soon led it to new heights. She’s also dedicated to ahealthier ecosystem to help create a better world for a cute little guynamed Caleb to whom she recently gave birth.

BOMA’s Marc Intermaggio says Blake “walks the talk” as she has led the Orrick Building to LEED Platinum certification and,through her committee work, challenges the industry to share herpassion for “raising the bar on resource conservation as high aspractically possible.” She also applies quality control lessonslearned in grad school to the smallest details of building operation.She says, “I’m fascinated by glamorous topics such as static pressure, financial modeling and coreless toilet tissue. What can I say?” BOMA has become her go-to professional network,since she’s the only San Francisco-based property manager forLangley Investment Properties (formerly Ashforth Pacific). But don’t look for the Tennessee native downtown when the

powder’s deep at Tahoe. Her advice to young industry professionals: “Being humble will get you everywhere;become a student of the industry by learning everything you can from your vendors, contractors and co-workers.”

What Skip Soskin likes best aboutdoing tenant-improvement architec-ture is “seeing the fruits of yourlabor in months, rather than years”and working on projects where he can interact with all partiesinvolved and see them satisfied. The Huntsman Architectural Grouparchitect recently did a project for agovernment agency whose employeeshad been crammed into space thatmade their lives miserable. He wasdelighted to see how much moremotivated and efficiently theyworked in their newly designedoffice.

BOMA Member ServicesDirector Tory Brubaker says Skip is popular because “he isapproachable, receptive, generous

with his time and his breadth ofknowledge. He embodies the BOMAspirit of members helping othermembers for the greater good of the industry and association.”

Off-hours, Skip is teaching at the Academy of Art University,enjoying his model trains, hangingout with his family, watching base-ball and listening to bluegrass. His advice to BOMA newcomers:“Talk to everyone and about every-thing to learn as much as you can all the time. Every project and everyopportunity will allow you to learnsomething new.”

Associate Member Profile Skip Soskin, Huntsman Architectural Group

Principal Member Blake Peterson is a driving force onBOMA’s Energy & Environment Committee.

Skip Soskin enjoys many leisure activities, including cooking and canning, modeltrains, bluegrass and baseball.

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Mixing &Mingling

Young Professionals Summer Mixer

Elmer Johnson Golf Tournament

BOMA SF Young

Professionals gathered

on July 14 at Sens

Restaurant for a lively

Summer Mixer sponsored

by Peacock Construction.

BOMA YP Steering Committee encourages members

with 0-7 years of industry experience to attend its

educational and networking events to expand their

industry knowledge and relationships. See the BOMA SF

website to learn about upcoming events.

BOMA members and their guests enjoyed a day of golf

and socializing at the 57th Annual Elmer Johnson Golf

Tournament on September 12 at the Peninsula Golf &

Country Club.

Top photo: Mark Kelly and Derek Schulze of Able Services. Middlephoto: Frank Nagle of Nagle Energy Solutions and Dwain Botheloof NRG Energy Center. Bottom photo: Ben Fish of ABM Securityand Heather Hassler of Hudson Pacific Properties; Norm Dito ofCB Richard Ellis in the background.

Members on the MoveKevin FitzPatrick, RPA,

has joined Boston

Properties as Regional

Property Manager. Kevin

was formerly a senior

property manger with

CAC Real Estate

Management Co., Inc.

Zach Brown, LEED AP O&M,

has joined CB Richard Ellis as

Manager of Environmental

Services for a large industrial

portfolio. Most recently, Zach

worked at the Ferry Building as

an Assistant Property Manager

for Equity Office.

Langley Investment Properties Makes its Debut

“Our name change will be very seamless, with the same excellentteam, partners and vendors,” says Scott Langley, CEO of LangleyInvestment Properties. “We have a great beachhead with theOrrick Building in San Francisco and would like to expand in SanFrancisco and be more of a part of the fabric of the community.”

Langley’s strategy calls for increasing its investments,development and management. The company is thelargest Class A owner in Portland’s central city and isgrowing in Seattle. Its Vice President of PropertyManagement, Wade Lange, serves on the ExecutiveCommittee of BOMA International and on the board ofBOMA Portland.

Local, Sustainable Focus “We have a local focus and realize that real estate

is a neighborhood business,” says Blake Peterson, who is the Senior Property Manager of the Orrick Building

and an active BOMA San Francisco member. “Neighborhoods aremade up of people, and people enjoy working with us becausewe’re friendly and professional. We are 100% leased right now.”

“We will also build on our sustainable accomplishments,waving the green flag in a cost-effective way,” she adds. “We are known for being on the cutting edge of the sustainabilitymovement, with creative engineering and other methods.”

As both owner and manager of its properties, Langleybrings a unique and caring perspective to management.

“Real estate is a localbusiness. But we realizethat BOMA gives usnational and regionalopportunities that providesynergy between markets,” says Scott Langley, CEO, LangleyInvestment Properties.

To learn more, contact:Anna LangleyLangley Investment Properties825 NE Multnomah St., Ste. 1275Portland, OR 97232alangley@langleyinvestment.comwww.langleyinvestmentproperties.com

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Langley Investment Properties’ portfolio includes theBOMA EARTH Award-winning Orrick Building at 405 Howard Street in San Francisco (top and lower photos). Center photo: Scott Langley.

There’s a new name in town, but one with familiar faces to the those in theBOMA community locally, regionally and nationally. With its purchase of theWest Coast portfolio of Class A high-rises owned by Ashforth Pacific, LangleyInvestment Properties has launched its new regionally focused brand.

9

NationalIssues

State Issues

“Split-Roll” isn’t a weird new dance, but if enacted it would surely contort commercial real estate inunpleasant ways, thanks to San Francisco’s ownAssembly Member Tom Ammiano. AB 448 wouldchange Proposition 13 to make it easier to raiseproperty taxes on corporations. It would impose acomplex, burdensome property tax by triggeringreassessment of property owned by publicly tradedcorporations once every three years. It would alsoexpand the definition of change of ownership forproperty tax reassessment purposes by stating that a change in ownership occurs when 100% of theownership interests are sold or transferred in a singletransaction. Bottom line: higher taxes on an alreadyover-taxed sector.

Let your Members of Congress know that they can help strengthen their commercial real estatecommunities by co-signing important bipartisan legislation that would permanently reduce the time-line for depreciating leasehold improvements oncommercial property to 15 years. Specifically, youshould ask them to support H.R. 1265 and S. 687.Without congressional action before year’s end, the current 15-year depreciation schedule will auto-matically revert to 39 years on Jan. 1, 2012. Visitthe Legislative Action Center at www.boma.org for more specific information. (Remember: YourBOMA dues include valuable industry representa-tion in Washington.)

From BOMA California... From BOMA International...

For more information, visit www.bomacal.org For more information, visit www.boma.org

Performance MATTERSIs Your

Office BuildingUp to Par?

The just-released 2011 EER® willhelp you measure and manage asset

performance like a pro reads the greens.

Subscribe today atwww.bomaeer.com

Share Data.Improve Performance.Achieve Excellence.

10

Oct. 13 Annual Membership Meeting & Member Recognition LuncheonThe City Club, Main Dining Room

Nov. 2 Un-OktoberfestSchroeder’s Restaurant

Nov. 17 November Membership LuncheonThe City Club, Main Dining Room

BOMA YP Networking MixerOtis Lounge

Dec. 7 Annual Holiday Party,Julia Morgan Ballroom,Merchants Exchange Building

BOMA Views is published by BOMA San Francisco.

Editor: Henry EasonArt Director: Ellen EasonEason Communications LLC, San Francisco

Advertising Director: Tory Brubaker

To advertise, contact: Tory Brubaker at 415.362.2662 x115 or toryb@boma.com

For online registration and a complete calendar of BOMA social events, luncheons,

workshops, seminars and committee meetings, visit www.bomasf.org/calendar

BOMA members and guests enjoy celebrating at the BOMASan Francisco Centennial Gala at the Palace Hotel.

BOMA San Francisco Salutes...

2011 Gold Corporate Sponsor

PG&E’s support demonstrates

its belief in the value of BOMA’s

advocacy, professional development

and information services for

commercial real estate professionals.

PG&E has also been a key sponsor of

BOMA’s annual EARTH Awards.

NRG’s sponsorship helps our efforts in advocacy,

professional development and programs for the

commercial real estate industry in San Francisco.

Social Events & Luncheons

BOMA San Francisco Thanks

2011 Gold Corporate Sponsor...

11

Careers in Real Estate Committee Launches Outreach Effortsromoting career opportunities in the commercial real estate industry to emerging professionals isthe mission of BOMA San Francisco’s new

Careers in Real Estate Committee.“We’re a stealth industry,” says

Marc Intermaggio. “There is a wholeinfrastructure in an office building thatpeople are unaware of – and there arelots of great opportunities.”

Committee Chair Warren Mead of Cushman & Wakefield and ViceChair Michael Shum of the ParamountGroup, Inc. are leading the effort tomake students, career changers and young professionalsoutside the BOMA membership aware of career pathsopen to them.

“Our first goal is to promote careers in propertymanagement,” says Mead. “Beyond that, we want toraise awareness for positions in leasing, constructionmanagement, engineering, security and service areas.”

Outreach efforts will likely include: organizing a speakers bureau, participating in career fairs and

information sessions, developing promotional materialsand launching a social media effort.

The Careers Committee, with help from members ofthe BOMA San Francisco YoungProfessionals, will reach out touniversities and identify whichindustry sectors are a best fit fortheir courses of study. “ManyBOMA YPs are recent graduatesof Bay Area colleges, so we’ll tapinto that active network,” saysLiz Henderson, a co-leader of theYoung Professionals.

In addition to reaching out to recent college graduates, the committee will raise awareness for careeropportunities among employed professionals changingcareers and unemployed professionals who are interestedin the industry. Working with the new BOMA SanFrancisco Foundation, the committee will also helpdevelop a viable internship program. To learn more, contact Francine Anderson at francinea@boma.com or 415.362.2662 x112.

Committee members set goals and action items.Left to right: Michael Hahn, Vice Chair

Michael Shum, Chair Warren Mead.

P

BOMA San Francisco233 Sansome Street, 8th FloorSan Francisco, CA 94104-2134

e’re sometimes asked to help explain to ownersand investors the importance of participating inBOMA. It’s a fair question which we welcome!

As you’re preparing budgets for 2012, we’d like toremind you that simply put, BOMA provides:

• Training and professional development thatenhances effective operations and profitability

• Political advocacy that protects private propertyrights, preserves asset values, and supports a strong anddynamic business environment

• Access to a rich network of local, state, national(and worldwide!) industry contacts that can help youachieve your business and your personal goals

Did you know that joining your local BOMA not only secures local marketplace benefits, but alsorewards you with programs, products and services fromBOMA California and BOMA International? A portionof the dues you pay funds our state and national associ-ations, so you should explore ways to maximize yourmembership by visiting www.boma.org for BOMAInternational, and www.bomacal.org for informationabout our statewide association.

W

Reasons to Renew Your BOMA Membership

✓ Relevant education and training

✓ Valuable networking opportunities

✓ Global network of professionals

✓ Recruitment, job-finding and professional development support

✓ Shared knowledge and expertise from other members

✓ Advocacy on important issues

✓ Many fun events!

415.362.8634www.bomasf.org

Printed on recycled paper.

Three for the price of one; now that’s real value!

Members active in our association understandhow BOMA enhances both personal performance and corporate success. We also foster greater publicawareness for the immense value our industry createsin the communities in which our members operate.From housing the workforce to strengthening the localtax base and supporting community services, ourmembers and our industry deserve the respect andcredibility that BOMA works hard to foster.

BOMA San Francisco enjoys a high level of activeengagement from its volunteers. We truly appreciateyour dedication, and we strongly encourage you toleverage your membership by participating in BOMACalifornia and BOMA International as well. Together,let’s strengthen our state and national associations!

The Last Word: Marc Intermaggio

PRSRT STDUS Postage

PAIDOakland CA

Permit No. 3729

Marc Intermaggio, CAE, is the Executive Vice President ofBOMA San Francisco.