book assignment

The New Age Entrepreneurs

Lala Lajpatrai Institute of

Management

Jagdip kaur

Subject : Entrepreneurship Management

Book: The New Age Entrepreneurs

Roll No. : 2011130

MMS II / Sem IV

Submitted to: Prof. Nookala


Q.1 What are the significant features of the book titled “THE NEW

AGE ENTREPRENEURS+”?

Ans: From the Mint Business Series come snippets from the journey of new

age entrepreneursHave you wondered what goes on in the heads of

entrepreneurs? What makes them tick? The New Age Entrepreneurs provides

a peek into the lives of thirty successful entrepreneurs—including N.R.

Panicker of Accel Ltd, Ramachandra Galla of Amaron, and M. Murali of Sri

Krishna Sweets—who established flourishing businesses borne out of

innovative ideas. These trailblazers delved into diverse industries, ranging

from information technology to luxury hotels and Indian sweets.With snappy,

insightful, and motivating tales, interspersed with interviews and vivid

profiles, The New Age Entrepreneurs is a collection of vignettes of men who

made their own rules and set standards for the rest of the industry to follow.

Various Mint journalists, like Vidya Pdmanabhan and Yogendra Kalavalapalli,

have put together stories of new age entrepreneurs. Mint is a business

newspaper from HT Media Ltd, launched in collaboration with the Wall Street

Journal. It is a premium business news publication aimed at decision-makers

and policymakers of the country and it is the first newspaper in India to be

published in the Berliner format.

I am always asked this question whenever I share any new idea,” Well, your

idea sounds good, but why no one else has done this before?” The simplicity

of idea astonishes anyone; the answer to the question might be that idea as

such doesn’t matter much but the person, who holds the idea, actually

defines it in success. The different look and mentality of the person can

change the whole success rate of the idea; this book helps to imagine what it

takes to become an Entrepreneur.


It always fascinates to know the stories behind any success or inspiration or

even failure. The struggle with which any person achieve experience can

motivate even a lay

man to achieve his dreams. The book has introduced us with thirty

Entrepreneurs covering thirty different businesses with thirty success stories

to savor. The profiles of the Entrepreneurs were very carefully and smartly

chosen, focusing on southern part of India. Actually, the book might be about

bringing hidden gems of southern India to our radar. Though disappointingly,

poor writing and execution has weakened the sort of vision of Publishers.

In India we always tend to look things at quantitatively rather than

qualitatively. This book showed same syndrome of failure. Instead of

delivering the best, qualitative part was forgotten in midst of

commercialization of the book. The idea of covering thirty Entrepreneurs was

naïve since space was limitation and each Entrepreneur due to which got

less than deserved place. Even if we go with the idea of covering so many

Entrepreneurs, the writing should have been very smart, what was restricted

with the lack of space could have been covered by elegant writing. The

stories are filled with statistical data, which make no sense since it is shown

on standalone basis without any measure to compare. The pages just felt like

fill up instead of having an interesting and engaging read. If you have no or

very little idea what Entrepreneurs are then this book is for you.

A took away from the book for me were Networking opportunities. To know

that there are people who could appreciate your ideas and might even invest

in them might be the USP about this book for me. The stories were too

technical for non-industry people to understand. I have listed below the

company’s name and industry covered below, choose the industry you have

curiosity or pre knowledge and read about it. It is something publishers

should have done for the convenience of the readers. Q&A covered only four


to five questions with the entrepreneurs which were sort of disappointing. It

was a decent effort from the publishers who meant business. The

motivation to write book and vision was good, but much better

communication was required between different people involved in the

project.

1. Accel Frontline Pvt Ltd —Information Technology

2. Amara Raja Batteries ltd – Manufacturer of lead acid storage batteries

3. Applabs Technologies Pvt. Ltd – IT testing services.

4. Bharat Biotech International Ltd – Vaccines and bio-pharmaceuticals

5. Consim Info Pvt Ltd – Online Classifieds, Primarily Matchmaking

Services.

6. CGH Earth Group of Hotels – Ethnic Hotels and Resorts

7. DQ Entertainment International Ltd- Animation

8. EKa Software Solutions Pvt Ltd – Commodity trading and risk

management software

9. Greenko Group Plc – Renewable Energy

10. Johnson Lifts – Elevators and Escalators Manufacturing

11. Manappuram Group – Gold loans, Vehicles Loans, asset Finance,

Foreign Exchange, money transfer, gold retail, healthcare

12. Health Services Pvt Ltd – Pharmacy Retail

13. Mu Sigma – Decisions sciences and analytics services


14. Neuland Laboratories ltd – API manufacturing and contract research

15. Next Wealth Entrepreneurs Pvt Ltd – Outsourcing Services

16. Opto Circuits India Ltd – Medical Technology Manufacturing

17. Pure Chemicals co – Chemical Trading

18. Ramraj Cotton – Textiles, Dhotis, shirts and innerwear

19. Sri Krishna Sweets – Sweet stores and food products

20. Stovekraft Pvt ltd – Kitchen Appliances.

21. Suguna Poultry – Poultry Farming – Eggs, Broiler Chicken and

Processed meat.

22. TD Power systems Ltd – Generator Manufacturing

23. Tejas Networks Ltd – Telecommunications Networking products

24. Tirumala Milk Products Ltd – Dairy Products.

25. Trivitron group of companies – Medical equipments

26. TVS Logistics Services Ltd – Logistics Solutions.

27. Updater Services Ltd – Facilities management services.

28. Vasan Healthcare Pvt Ltd – Day- care, Primarily eye care, hospitals.

29. Va Tech Wabag Ltd – Water Technology

30. Via – Travel.


Q.2 Analyze the significant entrepreneurship qualities wrt book

“THE NEW AGE ENTREPRENEURS”

Ans. Successful businesspeople have many traits in common with one

another. They are confident and optimistic. They are disciplined self starters.

They are open to any new ideas which cross their path. Here are ten traits of

the successful entrepreneur.

1. Disciplined

These individuals are focused on making their businesses work, and

eliminate any hindrances or distractions to their goals. They have

overarching strategies and outline the tactics to accomplish them. Successful

entrepreneurs are disciplined enough to take steps every day toward the

achievement of their objectives.

2. Confidence

The entrepreneur does not ask questions about whether they can succeed or

whether they are worthy of success. They are confident with the knowledge

that they will make their businesses succeed. They exude that confidence in

everything they do.

3. Open Minded

Entrepreneurs realize that every event and situation is a business

opportunity. Ideas are constantly being generated about workflows and


efficiency, people skills and potential new businesses. They have the ability

to look at everything around them and focus it toward their goals.

4. Self Starter

Entrepreneurs know that if something needs to be done, they should start it

themselves. They set the parameters and make sure that projects follow that

path. They are proactive, not waiting for someone to give them permission.

5. Competitive

Many companies are formed because an entrepreneur knows that they can

do a job better than another. They need to win at the sports they play and

need to win at the businesses that they create. An entrepreneur will highlight

their own company’s track record of success.

6. Creativity

One facet of creativity is being able to make connections between seemingly

unrelated events or situations. Entrepreneurs often come up with solutions

which are the synthesis of other items. They will repurpose products to

market them to new industries.

7. Determination

Entrepreneurs are not thwarted by their defeats. They look at defeat as an

opportunity for success. They are determined to make all of their endeavors

succeed, so will try and try again until it does. Successful entrepreneurs do

not believe that something cannot be done.


8. Strong people skills

The entrepreneur has strong communication skills to sell the product and

motivate employees. Most successful entrepreneurs know how to motivate

their employees so

the business grows overall. They are very good at highlighting the benefits of

any situation and coaching others to their success.

9. Strong work ethic

The successful entrepreneur will often be the first person to arrive at the

office and the last one to leave. They will come in on their days off to make

sure that an outcome meets their expectations. Their mind is constantly on

their work, whether they are in or out of the workplace.

10. Passion

Passion is the most important trait of the successful entrepreneur. They

genuinely love their work. They are willing to put in those extra hours to

make the business succeed because there is a joy their business gives which

goes beyond the money. The successful entrepreneur will always be reading

and researching ways to make the business better.

Successful entrepreneurs want to see what the view is like at the top of the

business mountain. Once they see it, they want to go further. They know

how to talk to their employees, and their businesses soar as a result.

Many writers have penned essays on the characteristics, behaviors, values

and attitudes that spell success for the entrepreneurial leader. My top 10 list

goes further, blending the theoretical, practical and the common sense

based on 25 years I’ve spent in the field assessing, coaching and consulting

leaders.


The successful leader has a vision:

Think things through and know where you want to go and how you want to

get there. Work with others to ensure a vision is followed through. Direct the

actions and resources toward making it a reality.

The successful leader communicates well:

Articulate a vision clearly to others. Encourage two-way communication

between managers and non-managers and always be available to others.

Strive to be succinct and specific about directions and instructions. Above all,

a good leader avoids generalizations and ambiguities that can lead to

misunderstanding, conflict and poor performance.

The successful leader supports and guides the employees:

Start by helping others clarify and achieve goals by identifying and removing

any obstacles. Provide the resources (time, money, people, information and

equipment) needed to complete the task. Don’t reprimand others who make

mistakes when taking a well-calculated risk. Instead, critique and analyze

what went wrong and what went right. Next, work with the employee to

correct the error. Decide whether another attempt at a previous goal is

necessary, and offer encouragement if it is. During the entire process,

provide appropriate feedback to ensure positive attitudes and actions. Serve

as a model of good attitude and use approaches that others can emulate.

The successful leader believes in his/herself:

A good leader possesses a strong sense of confidence, built upon years of

learning, experimenting and at times failing — but always growing. Be aware

of personal strengths and limitations, and demonstrate those skills and


talents without boasting. Assume responsibility for faults and personal errors

without hiding them or blaming others, and know that if a mistake occurs, it

does not equate inadequacy. A successful leader believes that he or she can

turn around a negative situation by re-examining the variables and other

circumstances — with input from others, when necessary.

Q.3 Name the most two inspiring entrepreneurs from “THE NEW AGE

ENTREPRENEURS” and support views.

Ans.

1. N R PanickerChairman & CEO

N.R.Panicker is the visionary behind Accel Group. When everybody

cherish to become a top executive in a corporate company after

completing professional education, Panicker quit his well-paid job at

the peak of his career in 1991 to setup his own company in a humble

way with a group of 5 professionals who worked with him and a vision

to create one of India’s most respected IT Services Company. In a span

of 20 years he has moulded Accel into an institution that is currently

employing over 4000 professionals operating from 7 countries. A

professional to the core, he attributes his success to the initial training

and experience he had while working for HCL Group for over 14 years

and his ability to see a big picture of every situation.

N.R.Panicker is a graduate engineer from CET, Trivandrum of the 1976

batch. Apart from being a mentor and CEO for Accel, he is active in

professional organizations such as TiE, Nasscom, CII and several

charity organizations. Accel Charities Foundation, which he founded in

2011 focuses on education for the poor and geriatric care


DR.RAMACHANDRA N GALLA

Chairman

Amara Raja Batteries Ltd.

Dr. Ramachandra N. Galla is the Patriarch of an illustrious business

family of Andhra Pradesh, Gallas, who have established a name for

themselves by successfully setting up Amara Raja Batteries. Born in

1938, Dr. Ramachandra Galla is an Electrical Engineer from S.V.

University, Tirupati and has to his credit Masters degrees in Applied

Electronics, Roorkee, India and Systems Sciences, Michigan State

University, USA.

Dr. Galla started his career as an Electrical Engineer in US Steel

Corporation, USA moved on to Sargent & Lundy, USA as a Consulting

Engineer for the Designing of Nuclear & Coal Fired Power Plant. He

initiated various projects in these corporations & mastered the ropes of

this competitive business in a very short time. However, he soon

discovered that his natural inclination was serving his country and as a

logical sequel he gravitated towards Chittoor his native place in India.

Dr. Galla laid the foundation of Amara Raja batteries in 1985 in

Chittoor. With his intense zeal and highly focused approach, he

propelled Amara Raja Batteries in the top league of battery companies

in India.

In his capacity as the Chairman, Dr. Ramachandra Galla has promoted

and established the following companies from the conceptual stage

which are now well established and profit making:

Amara Raja Batteries Ltd

Amara Raja Power Systems Ltd

Mangal Industries Ltd


Amara Raja Electronics Ltd

Amara Raja Infra (P) Ltd

Amaron Batteries (P) Ltd

Amara Raja Industrial Services (P) Ltd

Dr Galla's finest hour as a businessman came in 1998 when he was

presented BEST ENTERPRENEUR OF THE YEAR 1998 ” – by Hyderabad

Management Association, Hyderabad. He has been bestowed with

honorary doctorate degrees from Jawaharlal Nehru Technical University

in 2008 at Hyderabad & Sri Venkateswara University in 2007 at

Tirupati. He has also been conferred with “THE SPIRIT OF EXCELLENCE”

award by Academy of Fine Arts, Tirupati, and various other prestigious

awards.

He is passionate about a corporate’s responsibility to society as well as

championing eco-friendly business practices. Dr. Galla has established

various charitable trusts like Krishna Devaraya Educational & cultural

association (KECA), Rajanna Trust, Mangamma & Gangul Naidu

Memorial Trust. He is dedicated to rural development and improving

the economic conditions of the farmers in Chittoor District, Andhra

Pradesh, India. KECA which was established in 1975 provides

scholarship to the poor and needy students to pursue their higher

education. While Rajanna Trust that was established in 1999 to

construct check dams and deepening the tanks to improve the ground

water levels. MANGAL TRUST was established in 2003 to provide

drinking water facilities, constructing check dams & providing

infrastructure facilities to Petamitta and surrounding villages.


A committed family man with wife, two children & grand children, he

loves spending time with his family and participating in society

development project.

Mike Lawrie

President & Chief Executive Officer

Mike Lawrie was appointed to CSC’s Board of Directors in February

2012 and joined CSC as President & Chief Executive Officer on March

19, 2012. He is a seasoned IT executive with a reputation for

revitalizing complex global companies to deliver increased shareholder

value by driving operational excellence, client-centric strategies and

championing innovation.

He comes to CSC from UK-based Misys plc, a leading global IT solutions

provider to the financial services industry. Under Mr. Lawrie’s

leadership at Misys, the company experienced significant increases in

revenue growth and client satisfaction, improved operational margins

and solid returns to company shareholders. Mr. Lawrie also served as

the Executive Chairman of Allscripts-Misys Healthcare Solutions, Inc.,

from October 2008 – August 2010, and was instrumental in several

strategic mergers that vaulted the company to a prominent leadership

position in healthcare IT solutions.

Prior to Misys, Mr. Lawrie was a general partner with ValueAct Capital,

a San Francisco-based private investment firm, from 2005 – 2006. He

also served as Chief Executive Officer of Siebel Systems, Inc., the

international software and solutions company, from 2004-2005. Mr.

Lawrie also spent 27 years with IBM where he rose to Senior Vice

President and Group Executive, responsible for sales and distribution of

all IBM products and services worldwide. From 1998-2001, Mr. Lawrie


was General Manager for IBM’s business in Europe, the Middle East and

Africa, which included operations in 124 countries and 90,000

employees.

Prior to that, Mr. Lawrie served as General Manager of Industries for

IBM's business operations in Asia Pacific, based in Tokyo. Mr. Lawrie is

currently the lead independent, non-executive Director of Juniper

Networks, Inc., and is also a Trustee of Drexel University, Philadelphia.

He holds a B.A in History from Ohio University and an M.B.A from

Drexel University in Philadelphia.

Krishna M. Ella Ph. D.

CMD, Bharat Biotech.

Dr. Krishna Ella is the Chairman & Managing Director of Bharat Biotech

International Limited.

After early education in Agricultural Sciences, Dr. Ella studied at the

University of Hawaii and the University of Wisconsin-Madison.

Following a brief stint as a research faculty at the Medical University of

South Carolina-Charleston, he returned to India and set up Bharat

Biotech International Limited, a multidimensional biotechnology

company specializing in R&D, manufacturing and marketing of

vaccines and biotherapeutics for human use. Today, Bharat Biotech is

one of the leading innovative R&D Companies, with 45 global patents,

of which 5 are for new molecules. Bharat Biotech has been funded

(>300 crores) by various agencies like DBT, CSIR, DST and Bill &

Melinda Gates Foundation.

Dr. Ella is an accomplished scientist with expertise in gene knock-out

and expression systems. As an entrepreneur with over two decades of


experience in product development and manufacturing, he has

recently ventured into other areas like veterinary vaccines (Biovet),

food processing (Innova Agri Bio), functional foods (Century

Biologicals), contract research services (RCC Labs) and developing

biotechnology infrastructure (Konark Bio Park).

He has received several awards for his academic recognitions like the

Rotary Fellowship, and the National Research Service Award of the

National Institute of Health, U.S.A. Further, he has been honoured for

his entrepreneurial skills with awards such as, J.R.D. TATA – Best

Entrepreneur of the Year and Marico

Innovation award received from the Prime Minister of India, among

several others.

Dr. Ella is also involved in shaping India’s science education and policy

as well as International collaboration by being a Member, Advisor or

Chairman of numerous committees. The prominent ones among these

include Five Year Plan for Biotechnology, Human Resource and

Innovation, National Biotech Policy, High Technology Cooperation

Groups, National Task Force in Industrial Biotechnology, National

Council of IPR. He has recently been nominated as a Member of the

Scientific Advisory Committee to the Prime Minister of India.

Mr. Tapaas Chakravarti

DQ Entertainment International

Chairman and CEO


Mr. Tapaas Chakravarti (Tapaas) has converted his over 20 years of

International Corporate Management & Product Innovation skills and

experience to shape the success story of his creation, DQ

Entertainment, the Animation and Games & VFX Production Power

House, which is largest such company in the world for its capacity and

quantity of productions for TV, DTH Video, Feature Film and Games

FMV/Assets.

Fourth in family of five children, Tapaas comes from a traditional Indian

family where education takes precedence over everything else. As a

result of this, from an early age he was exposed to a whole range of

literature, right from Bengali classics to Hindi and English literature. All

this success and international recognitions have come at a price. Being

fourth son of an honest Class I Govt.

Officer, he had to support himself to achieve his dream of higher

studies where he had to take private tuitions with his day starting at

4:00 am and ending mostly at midnight. Some of his students were

from his own age group. Right through the University and Business

Management Graduation this continued along with his passion for

studies, excellence in Table Tennis and usual fanaticism towards

cricket.

His passion for reading and collecting comic books, English and Hindi

continued until his college days, which finally got lost in his pursuit for

higher education and career building.

His extensive International travels to US and friendship with animation

and art fraternity finally got fruition in 1999 when the deep yearning in

his heart to create an Animation, Gaming and Visual effects studio


happened at the cost of relinquishing his well settled consulting

business and a dream journey begun as DQ Entertainment.

Mr. V.P.Nandakumar

Managing Director & CEO of Mannapuram Group

Mr. V.P. Nandakumar is a post graduate in science with additional

qualifications in Banking & Foreign Trade. Immediately after

completion of his education, he joined the erstwhile Nedungadi Bank

Limited. In 1986, after 10 years of service as an officer of the

Nedungadi Bank, he resigned from the Bank to take over the family

business, upon the demise of his father, and the founder of

Manappuram Mr. V.C. Padmanabhan.

Shri Nandakumar's vision is to make the Manappuram Finance Ltd a

powerhouse in the financial services sector and become one of the

best run companies in the country.

B.Brahma Naidu

Managing Director of Tirumala Group

He is the Managing Director of Tirumala Milk Products Pvt. Ltd., based

at Narasaraopet, Guntur District, Andhra Pradesh, India.

Mr. Naidu hails from a farming family and started his career at a young

age of 18 with a transport business. In 1992, when Government of

India de-licensed Dairy Industry which enabled establishment of dairies

in private sector, he opened a Milk Chilling unit in partnership with Mr.

B. Nageswara Rao and Mr. D. Brahmandam. Later based on the market


research and demand he planned to sell milk in packets under the

brand name of "THIRUMALA" in Chennai city by hiring a Milk Processing

Plant. Subsequently, a packing plant was established in the year 1995

at Vellalacheruvu Village, Santhamagulur Mandal, Prakasam District

and establishment of other dairy plants at GUDUR, PALAMANERU,

BHIMADOLU, HYDERABAD, VIZAG & CINGEE (T.N) followed.

To meet the growing demand for Tirumala Milk and Dairy Products is

instrumental in setting up chilling centers and bulk milk centers which

are operational for procurement of Milk.

Mr. Naidu monitors day-to-day operations and develops strategies for

continuous improvement of quality, efficiency and Business

Development.

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