1

CORE TEXTS

8th edition Jochen Wirtz Christopher Lovelock Services Marketing: People, Technology, Strategy (2016), World Scientific ISBN (hard cover): 978-194-4659-00-4 ISBN (paperback): 978-194-4659-01-1 ASIN (e-book): B01DLYEZLG

2nd edition Jochen Wirtz Patricia Chew Christopher Lovelock Essentials of Services Marketing (2012), Prentice Hall ISBN 978-981-06-8618-5

1st edition Jochen Wirtz Winning in Service Markets: Success Through People, Technology, Strategy (2017), World Scientific ISBN 978-194-46-5904-2 (hardcover) ISBN 978-194-46-5905-9 (paperback) ASIN B01N441L0O (ebook)

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ADAPTATIONS & TRANSLATIONS

Global Adaptation with contributors from Europe, the Middle East and Asia, 7th edition Christopher Lovelock Jochen Wirtz Services Marketing: People, Technology, Strategy (2010), Prentice Hall ISBN 978-0-13-611874-9

Canadian Adaption of 6th edition Christopher Lovelock Jochen Wirtz Harvir Singh Bansal Services Marketing - People, Technology, Strategy (2008), Pearson Education Canada ISBN 978-0-13-187928-7

Mexican Adaptation with a Focus on Service Management Christopher Lovelock Javier Reynoso Guillermo D´Andrea Huete D´Andrea Jochen Wirtz Administración de Servicios, 2nd ed. (2011), Pearson Education Mexico ISBN 978-607-32-0556-6

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Spanish Translation of 7th edition Christopher Lovelock Jochen Wirtz Services Marketing (2015), Pearson Education Chile ISBN 978-607-32-2932-6

Portuguese Translation of 5th edition Christopher Lovelock Jochen Wirtz Translation: Arlete Simille Marques Technical Revision: Edson Crescitelli, FEA/USP e ESPM/SP Marketing de Serviços : Pessors, Tecnologial e Resultados (2006), Sao Paulo, Brasil: Pearson/Prentice Hall ISBN 85-7605-057-9

Brazilian Adaptation (in Portuguese) of 7th edition Christopher Lovelock Jochen Wirtz Miguel Angelo Hemzo Marketing de Servicos: Pessoas, Tecnologia e Estrategia (2011), Prentice Hall Brazil

4

French Adaptation of 7th edition Christopher Lovelock Jochen Wirtz Denis Lapert Annie Munos Marketing des Services (2015), Pearson Education France ISBN 978-2744076633

Italian Adaptation of 6th Edition Christopher Lovelock Jochen Wirtz Laura Iacovone Marketing Dei Servizi – Risorse Umane, Tecnologie, Strategie (2007), Pearson Pravia Bruno Mondadori ISBN 978-88-7192-413-7

Case book designed to be used in combination with the Italian Adaptation of the 6th edition Christopher Lovelock Jochen Wirtz Laura Iacovone Marketing Dei Servizi – Casi di Studio (2008), Pearson Pravia Bruno Mondadori ISBN 978-88-7192-513-4

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Dutch Adaptation of 7th edition Christopher Lovelock Jochen Wirtz Wim Verhagen Dienstenmarketing, 2nd edition (2011), Pearson Education Benelux ISBN: 9789043019224

Macedonian language translation of 7th edition Christopher Lovelock Jochen Wirtz (2016), Ars Lamina d.o.o. ISBN: 978-609-229-429-2

forthcoming

Albanian language translation of 7th edition Christopher Lovelock Jochen Wirtz (2016), Ars Lamina d.o.o. ISBN: tbc

6

Australian Adaptation of 7th edition Christopher Lovelock Paul Patterson Jochen Wirtz Services Marketing: An Asia-Pacific and Australian Perspective, 5th edition (2011), Pearson Education Australia ISBN 978-1-44251-701-1

Japanese Adaptation of 6th edition Christopher Lovelock Jochen Wirtz Yoshio Shirai Services Marketing: People, Technology, Strategy (2009), Japan, Pearson Education ISBN 978-4-89471-297-3

Korean Translation of Essentials of Services Marketing, 1st edition Christopher Lovelock Jochen Wirtz Patricia Chew Essentials of Services Marketing (2011), Korea, Pearson Education ISBN: 8958328630

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Chinese (PRC) Translation of 7th edition Christopher Lovelock Jochen Wirtz Services Marketing (2014), China Machine Press

Chinese (PRC) Adaptation of 6th edition (in English language) Christopher Lovelock Jochen Wirtz Services Marketing (2012), Pearson Education ISBN 9787300128207

Chinese (PRC) Translation of Essentials of Services Marketing, 1st edition Christopher Lovelock Jochen Wirtz Patricia Chew Essentials of Services Marketing (2010), China Renmin University Press

8

Chinese (PRC) Adaptation of Essentials of Services Marketing, 1st edition (in English) Christopher Lovelock Jochen Wirtz Patricia Chew Essentials of Services Marketing (2011), Pearson Education ISBN 9787300133997

Chinese (PRC) Translation of Services Marketing in Asia, 2nd edition Christopher Lovelock Jochen Wirtz Hean Tat Keh Xiongwen Lu Fan Xiucheng Services Marketing in Asia (2008), China Renmin University Press ISBN 978-7-300-08303-2

Chinese Traditional (Taiwan) Translation of 7th edition Christopher Lovelock Jochen Wirtz Services Marketing: People, Technology, Strategy (2012), Pearson Education Taiwan ISBN 978-9-576-09882-6

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Chinese Traditional (Taiwan) Translation of Essentials of Services Marketing, 1st edition Christopher Lovelock Jochen Wirtz Patricia Chew Essentials of Services Marketing (2010), Pearson Education Taiwan

Chinese Traditional (Taiwan) Translation of Services Marketing in Asia, 2nd Edition Christopher Lovelock Jochen Wirtz Hean Tat Keh Xiongwen Lu Services Marketing in Asia (2006), Pearson Education Taiwan ISBN 986-154-275-2

Indian Adaption of 7th edition Christopher Lovelock Jochen Wirtz Jayenta Chatterjee Services Marketing: People, Technology, Strategy (2011), Dorling Kindersley (India) ISBN 978-81-317-5939-4

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Indonesian Adaptation of 7th edition, Vol.1 Christopher Lovelock Jochen Wirtz Jacky Mussry Pemasaran Jasa: Manusia,Teknologi,Strategi (2012), Penerbit Erlangga, Indonesia, ISBN: 978-979-099-474-4

Indonesian Adaptation of 7th edition, Vol. 2 Christopher Lovelock Jochen Wirtz Jacky Mussry Pemasaran Jasa: Manusia,Teknologi,Strategi (2013), Penerbit Erlangga, Indonesia, ISBN: 978-602-241-124-6

Philippines Adaptation of 7th edition Christopher Lovelock Jochen Wirtz Services Marketing (2012), Pearson Education South Asia Ltd, ISBN 978-981-0696-61-0

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Asian Adaptation of 5th edition Christopher Lovelock Jochen Wirtz Hean Tat Keh Xiongwen Lu Services Marketing in Asia—People, Technology, Strategy, 2nd edition (2005), Pearson Education Asia ISBN 013-127-537-2

Services Marketing in Asia—A Case Book Jochen Wirtz Christopher Lovelock (2005), Pearson Education South Asia ISBN: 981-244-943-4

OTHER BOOKS

2nd edition Loizos Heracleous Jochen Wirtz Nitin Pangarkar Flying High in A Competitive Industry: Secrets of the World’s Leading Airline (2009), McGraw-Hill Education (Asia) ISBN 978-007-128196-6

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Chinese (PRC) Translation of 2nd edition of Flying High Loizos Heracleous Jochen Wirtz Nitin Pangarkar Flying High in A Competitive Industry: Secrets of the World’s Leading Airline (2012), China Renmin University Press

Case book designed to be used in combination with a Principles of Marketing Text Swee Hoon Ang, Yanmin Gu, Geok Theng Lau, Siew Meng Leong, May Oo Lwin, Mohammed A. Razzaque, Prem N. Shamdasani, Saroja Subrahmanyan, Jochen Wirtz Principles of Marketing: An Asian Case Book (2000), Pearson Education Asia ISBN 0-13-027092-X

7 Faces of Singaporeans – Their Values, Aspirations and Lifestyles Kau Ah Keng Tan Soo Jiuan Jochen Wirtz (1998), Pearson Education Asia ISBN 981-4024-38-4

Suitable for:• Polytechnic Students• Undergraduate Students

Services Marketing is available for various audiences:

Services Marketing Series• The content in terms of core theory, models and frameworks is largely the same

across these publications. However, they are presented and designed to fit their particular target audiences.

• Services Marketing is available in some 26 languages and adaptations for key markets around the world.

Essentials ofServices Marketing

Winning in Service Markets: Success Through People,

Technology Strategy

Services Marketing:People, Technology, Strategy

Suitable for:• Advanced Undergraduate Students• Master’s-Level/MBA Students

Suitable for:• Executive Program/EMBA Participants• Practitioners/Senior Management

Available in the following formats:• Paperback• E-book

Available in the following formats:• Hardcover• Paperback• E-book• Bundle of Paperback & E-book• Rental 6 months

Available in the following formats:• Hardcover• Paperback• E-book• Bundle of Paperback & E-book

Winning in Service Markets SeriesKey chapters of Winning in Service Markets are available as stand-alone publications in e-book and paperback:• Vol. 1: Understanding Service

Consumers• Vol. 2: Positioning Services in

Competitive Markets• Vol. 3: Developing Service Products

& Brands• Vol. 4: Pricing Services & Revenue

Management• Vol. 5: Service Marketing

Communications• Vol. 6: Designing Customer Service

Processes• Vol. 7: Balancing Demand & Capacity

in Service Operations• Vol. 8: Crafting the Service

Environment• Vol. 9: Managing People for Service

Advantage• Vol. 10: Managing Customer

Relationships & Building Loyalty

• Vol. 11: Designing Complaint Handling & Service Recovery Strategies

• Vol. 12: Service Quality & Productivity Management

• Vol. 13: Building a World Class Service Organization (Assessment Tool)

Contact• For orders of individual copies, course adoptions, bulk purchases: sales@wspc.com• For orders for individual chapters, customized course packs: sales@wspc.com• For adaptions or translation rights, permissions to reprint: rights@wspc.com• For further information see: www.JochenWirtz.com• For questions regarding contents: Jochen Wirtz, jochen@nus.edu.sg.

Published by Pearson Education

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