book review of how to sell yourself
TRANSCRIPT
HOW TO SELL YOURSELFray gROSE
Book Review
Ray Gorse was managing director and part-owner of a financial services organization. He taught small business management and finance at tertiary and further education colleges.
ABOUT AUTHOR
How to sell yourself gives indispensable guidelines on how you can get noticed and promoted at work, through developing and managing your image for success.
ABOUT BOOK
Personal image
Success Indicators
Getting everyone approval’
Damaging Your ‘Good’ Image
Dangerous Situations
Five ways to actively self-promote
Image and organizational culture
Other consideration with Image
Conclusion
CONTENTS
According to this book many dedicated and compliant executives concentrate on doing their job to the very best of there ability but fail to promote themselves as valuable organization members.
INTRODUCTION
Image what it is. What it is not?
Why your image is so important?
How image is developed or changed?
PERSONAL IMAGE
DOING YOUR JOB WELL
COMMITMENT
ENERGY
POSITIVE ATTITUDE
ONGOING LEARNING
ENJOYMENT
AMBITION
RESPECT
DEPENDABILITY
PUNCTUALITY
OUTSIDE LIFE
PERSENTATIONS
SUCCESS INDICATORSS
DISCUSSING THIRD PARTIES CRITICALLY
COMPLAINING
POLITICS
DAMAGING YOUR 'GOOD'IMAGE
We have investigated day-to-day behavior that can damage you r ‘good’ image over time. Now we shell investigate some situations that potential to destroy your ‘good’ image irredeemably
DANGEROUS SITUATIONS
We have looked at defending your ‘good’ image from some and dangerous behavior, there are a number of ways you can actively boost your image.
Public speaking
Giving ‘good’ presentations
The morning welcome
SOME WAY TO ACTIVELY SELF -PROMOTE
You cannot effectively ‘sell yourself’ in an organization , you cannot know what is the optimal image to project, unless you have an accurate understanding of the organization’s culture.
DIFFERENT CULTURES/ DIFFERENT IMAGE
Your image is not totally in your control to manipulate. You would not change your age, gender , partner , personality , length of time with your organization.
CONCLUSION