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Understanding Baby Boomers: Sandwich Generation

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Baby Boomer icon Brand association Message of Change

The original peace symbol was designed by Gerald Homlton in 1958 for the British Campaign for Nuclear Disarmament.

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Baby Boomers household wealth rose to $65 trillion before the Great Recession

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76 millionAmerican Baby Boomers are redefining who they are

and the American Dream.

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