boone business development
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Business Development & Marketing Campaign“Choose Excellence. Choose Boone.”
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Overview
History of Boone Hospital
Community Awareness, Involvement, & Branding
Boone Hospital on Campus
Interactive Patient Experience
Our Future
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History of Boone Hospital
Interactive media within the hospital Historic artifacts in the lobby,
accompanied by “our story” Videos on the Boone Info Channel Increased awareness of boone.org
Community awareness Association with local festivals Seminars at local fitness facilities,
senior centers, and community centers
Health fairs & Medical providers Community interaction & patient
appreciation
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Community Involvement
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Community Involvement & Branding
“Heart in the Park” June 6, 2009 in association with Columbia Art League’s “Art in the Park” History of Boone/Magnet Status
Awareness Health fair promoting active
lifestyles for a healthy heart Cholesterol, blood pressure, and
glucose screenings Branded handouts to visitors
regarding diabetes prevention information and nutritional counseling
Seminar conducted by a BJC Cardiologist
Activities for the kids (face painting, bounce-house, etc)
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2008 Art in the Park
Festival Attendance exceeded 15,000 2 Day Event 125 Artists: 40% new, 60% returning 2 Stages featuring live music and family
entertainment 4th Year in Stephen’s Lake Park Established Momentum and Positive Overall
Connection with the Community
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What They Achieved• 50 successive years of Art in the Park with established year on year momentum.• Event growth from 8,000 to 15,000 attendees.• Artists attracted from 15 states.• Diverse demographics: strollers to wheelchairs.• Growth in corporate sponsorship: 250% increase in 3 years.• True celebration of the arts, music, and culture.
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Broad Appeal
• The festival features 125 artists from Missouri and across the United States, displaying and selling fine arts and crafts.• A variety of media including painting, drawing, photography, pottery, jewelry, fibers, sculpture, wood, and glass.• Performing arts which include: on-stage and strolling musicians, art demonstrations, and storytellers who weave their magic on children and adults alike.
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Why Art in the Park?
As a landmark event within the community, Art in the Park is a very positive brand with which to be associated.
Your promotion begins long before and continues long after: although the festival occurs for two days in June, promotion is continuous throughout the year on our website: artinthepark.missouri.org.
Your brand will be exposed to a broad audience: families with young children, college students, and empty nesters are all in attendance.
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Community Involvement & Branding
Roots ‘N Blues ‘N BBQ Festival September 25-26, 2009 Medical care providers Sponsors of the ½ Marathon Health fair Ambulance tours History of Boone Hospital Awareness of Magnet status Hospital branded give aways Health guides Visuals of the new patient tower
and construction updates
2008 festival• Attendance was approximately
125,000• Recognition by national figures in the
music industry, and national Media• 2nd-largest KCBS-sanctioned contest
in Missouri• Fun, energetic, diverse, camaraderie• True celebration of music, food and
culture• No ‘incidents’
What They Achieved
• The largest festival EVER in Central Missouri with attendance over 125,000 up from 65,000 in our first year!
• Diverse demographics: strollers to wheelchairs!
• True celebration of music, food and culture
• Strong economic impact to Columbia
The Boone Hospital brand will be connected to an event with a positive message:
Our goal is to educate through music and to cultivate union among people of differing cultures and backgrounds.
No other event creates an opportunity for 125,000 people to see, touch and experience your products.
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Community Involvement & Branding
Family Fun Fest in Flat Branch Park
3rd Wed of each month (May – Oct.) Entertainment for young families: music, special performances, art activities, bounce-houses, and hands-on activities.
Provide advice regarding: Nutrition, vaccines, asthma, accident and injury prevention Ways for parents to reduce the risks of SIDS ER vs Pediatrician visit: guides to understanding injury and
illness
Bicycle Safety Course Wearing a properly fitted helmet “See and Be Seen” Obeying traffic rules and proper hand signals
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Community Involvement & Branding
Bicycle SafetyAfter completion of the course the
children would be awarded with exclusive Boone Hospital bicycle safety prizes. Boone Junior Chauffeurs
License Boone reflective bike decals Boone bike helmet stickers
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Community Involvement & Branding
“Dinner Under the Stars” – (beginning approx. @ 7:30pm) An evening to bring together the community and celebrate the summer Opportunity to interact with the community outside of the hospital
“Patient Appreciation” Meet and greet with physicians and administration Scheduled guided tours prior to event kickoff
Enjoy free entertainment (i.e. concert or “drive-in” movie)
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Community Involvement & Branding
“We Care” SeminarsOnce a quarter Boone Hospital physicians will conduct seminars in select locations regarding various health related topics.
Fitness Centers (Wilson’s Fitness Center, others if interested) Senior Centers (Lenoir-Woods, Candlelight Lodge) Community Centers (ARC)
The seminar will be advertised a month prior to the event with on site brochures, signage, and registration. The event will be promoted within the hospital, in local print, and on TV Event Calendars
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Boone HospitalOn Campus
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Boone Hospital on Campus
Development of Student Health Centers Promoting Boone Clinic as
their primary care center Involvement in campus life Affiliation with college
athletics Connection with colleges
community outreach programs
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Boone on Campus
Primary Care Establish Boone as the
primary care facility for student health
Association with current provider for referrals
Additional marketing to students through
Facebook/MySpace Twitter.com Student Newspaper Bulletin postings in
Student Union
Campus Life Nutrition and fitness
seminars HIV & AIDS awareness Breast, prostate, and
testicular cancer awareness Smoking cessation
campaign Vaccination Days (i.e. flu
shots) Community outreach
programs (sun safety, water safety, and other programs)
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Boone on Campus
Intercollegiate Athletics Involvement in competitions
EMTs on site Orthopedics and trainers
on site Half-Time events Sponsorships (scoreboard,
or a section in the arena) Hospital ads in programs
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The Patient Experience
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The Patient Experience
Marketing and implementation of E-Health on boone.org
Interactive waiting rooms and patients roomsOn DemandLink between Emergency Department and Urgent
Care
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The Patient Experience
E-Health Increase awareness of the
benefits of using e-health systems
Market the program through various media/events
Registration on boone.org
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The Patient Experience
The interactive patient Educational videos & trivia in waiting rooms and on
the floor Videos would range from diabetes to strokes and heart
disease. (dlifetv.com provides videos for diabetes) Interactive trivia related to symptoms of disorders
Awareness of hereditary diseases Awareness of E-Health Advertising spots could be sold in between slots
Patient Testimonials
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The Patient Experience
On Demand Internet access
Login page with patient interaction (interactive media, surveys, health quizzes, etc) prior to access (i.e. Panera’s login page)
Patient access to Boone Hospital’s DVD library Video games available upon request
Nintendo DS available to check out Nintendo Wii – interactive patient rehab
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The Patient Experience
Emergency Department – Boone Clinic Link between emergency and urgent care
Estimated running clock for wait times in ED vs Clinic Awareness of what Boone Clinic is and how they can
help Video monitors for education/trivia can assist visitors and
explain the differences between urgent care (w/in 12 hrs), emergent care (w/in 3hrs), and emergency (w/in 30 min).
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The Future of Boone Hospital
“Our Community, Our Hospital…We are Boone”
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The Future of Boone Hospital
Community Outreach & Involvement Centralia Anchor Fest, Hartsburg Pumpkin Festival, Ashland Cattlemen
Days, and local county fairs (Boone, and outreach to draw area)
Association with City of Columbia Exclusive healthcare provider for the city of Columbia
Columbia Public Schools, City employees, and other associates
Boone’s First Response Program Provide educational programs to area businesses including, but
not limited to: CPR and First Aid.
Expansion and integration with the internet as it continues to develop…staying one step ahead of the competition.
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The Future of Boone Hospital
Plan created and developed by: Ty Hubbard for Boone Hospital Center