boost fundraising turnout & profits
DESCRIPTION
Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work! This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!TRANSCRIPT
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Boosting Fundraiser
Turnout & Profits
Karen Bantuveris Founder & CEO
@VolunteerSpot
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VolunteerSpot.com @VolunteerSpot #FUNdraising
This webinar is for you if…
• You organize fundraising events for
your group, school or nonprofit.
• You want to improve participation
and boost profits.
• You want to involve others in
supporting a cause you care about.
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Special Thanks to Our Sponsors!
• Family owned since 2000,
• Creative fundraising solutions
turning kids artwork into
family keepsakes!
• Easy ordering & streamlined
profits
• Over 30 custom products with
personalization options.
Visit them online today!
https://www.square1art.com/
• Beautiful, reusable bags make for
unique fundraising products!
• Flexible ordering
• Huge catalog of environmentally-
friendly products
• Promotion Zone: Helpful online
resources for fundraiser success!
Visit them online today!
http://www.mixedbagdesigns.com
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We’re giving away swag!
.
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Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY!
Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions,
Walkathons, Cook-offs, Bake Sales, Product Sales and more!
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VolunteerSpot.com @VolunteerSpot #FUNdraising
VolunteerSpot for Fundraisers
Simply Plan: Auctions
Carnivals
Concessions
Cook-offs
Concerts
Festivals
Tournaments
Races
Book Fairs
Walkathons
and anything else you
organize!
FREE!
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Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
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VolunteerSpot.com @VolunteerSpot #FUNdraising
Fundraising Begins with
Community
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VolunteerSpot.com @VolunteerSpot #FUNdraising
$$$ $,$$$ $$,$$$ $,$$$,$$$
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• From Neighborhood door-to-door to
Facebook wall-to-wall
• Can be in-addition to real-world fundraising
events or stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option
• Create a communications timeline
• Share results
Product Fundraisers
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Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
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Socialize your Sale
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Build your Community
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VolunteerSpot.com @VolunteerSpot #FUNdraising
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Social Media
Strengthens your group
It’s like having a
conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action,
our community will be engaged.
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VolunteerSpot.com @VolunteerSpot #FUNdraising
Social Media
Strengthens your group
Trust
Listen
Share
Connect
Inspire
Action
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Social Media
Strengthens your group
Trust
Listen
Share
Connect
Inspire Action
$$$
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VolunteerSpot.com @VolunteerSpot #FUNdraising
Build your Community
• Website
• Newsletters
• Emails
• Blogs
• Public gatherings
• Corporate and
community partners
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Build your Community
Show your
Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
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What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
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What to post?
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Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
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VolunteerSpot.com @VolunteerSpot #FUNdraising
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
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Create a Social Media Plan
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
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VolunteerSpot.com @VolunteerSpot #FUNdraising
Create a Social Media Plan
Include…
• Onsite & Online tie-ins
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
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Social Media Plan
When Where What
1 month
before
• Publish URLs & Twitter/Instagram hashtag on
all materials (#EECarnival)
• Carnival is around the corner – preorder tickets &
skip the lines! <click here>
• Post: Please sign up to help at carnival <click
here>
3 weeks
before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days
before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks
before
Personal
buzz from
community
• Can’t wait for Carnival! Which cake should I bake
for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>.
What’s your fav?
Example:
Spring Carnival
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Social Media Plan
When Where What
2 – 3 days
before
Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest
• Please tweet! #EECarnival
• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!
• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
• Social ambassador badges
“I for Cause, Do U?”
After
Lots of Photos & Video
Thanks to volunteers and sponsors
RESULTS : $$ Raised, Impact to Group
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Add Online to Auctions
Online Bidding Supports Participation in
your Real World Event.
• Gives participants a sneak peak
• Builds excitement for some of your best items
• Promotes auction to folks who can’t attend in person
• Leverages the (school) calendar with off-season
online auctions
Thanks to Roger Devine from
SchoolAuction.net for the great ideas!
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Pre-event Buzz
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Day-of Buzz
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Recognize Volunteers &
Participants
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Thank Sponsors
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A virtual bulletin board
for pinning images and
resources – a creative
way to connect, share,
and inspire your
community to action!
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• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
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Get Help!
Like the ideas,
but don’t have time?
Create a position for a volunteer leader:
Social Communications Coordinator
& a TEAM of Online Ambassadors
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Thank you for joining!
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
https://square1art.com http://mixedbagdesigns.com
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Get Started Today! FREE!
VolunteerSpot.com
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Join us!
Pinterest.com/VolunteerSpot