boosting fundraiser turnout & profits (volunteerspot, oct. '13)

Boosting Fundraiser Turnout & Profits

Karen BantuverisFounder & CEO

@VolunteerSpot

VolunteerSpot.com@VolunteerSpot #FUNdraising

This webinar is for you if…

• You organize fundraising events for your group, school or nonprofit.

• You want to improve participation and boost profits.

• You want to involve others in supporting a cause you care about.

Special Thanks to Our Sponsor!

See’s Candies has been bringing sweet smiles for 91 years! With all products made in the USA and no added preservatives, See’s Candies

products make great fundraisers that everyone will love!

Visit them online today! https://www.yumraising.com

https://www.yumraising.com/


Customize Your Candy Shop with See’s


Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY!

Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!


VolunteerSpot for Fundraisers

Simply Plan:CarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

FREE!


Agenda

• Fundraising Overview

• Product Fundraisers

• Building Online Community

• Real-World Fundraisers


Fundraising Begins with Community


$$$ $,$$$ $$,$$$ $,$$$,$$$


• From Neighborhood door-to-door to Facebook wall-to-wall

• Can be in-addition to real-world fundraising events or stand-alone

• Social channels amplify participation & profits

• Include a ‘donate cash’ option• Create a communications timeline• Share results

Product Fundraisers


Choosing Products

• Who is Selling?

• Who is Buying?

• Calculate Profits

• Company Support & Service

• Match to Events & Seasons

http://vols.pt/Calculator

http://vols.pt/Calculator


Socialize your Sale


Build your Community


Social Media Strengthens your group

It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.



TrustListen

Share

Connect

Inspire

Action



TrustListen

Share

Connect

Inspire Action

$$$



• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and

community partners



Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

http://www.facebook.com/CHSLions

http://www.twitter.com/CHSLions


What to Post?

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities

3. Fundraising & Membership Links & Status updates (#,%)

4. Call for Volunteers

5. Interesting articles community happenings

6. Questions/polls on related topics

7. Thanks to corporate sponsors

8. Appreciation to volunteers & participants


What to post?


Fundraisers Online


Real World Fundraisers

MORE TURNOUT

MORE FUN

MORE PROFIT


Real-World Fundraisers

Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate

MORE TURNOUT = MORE PROFIT

“Like” us on facebook and

get a bonus raffle ticket!


Create a Social Media Plan

Identify…

• Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure


Create a Social Media Plan

Include…

•Onsite & Online tie-ins

•Social incentives

•Fun polls & ‘ticklers’

•Members, bloggers, community/corp. partners

•Check-ins

•Photo sharing

•Options to donate


Social Media Plan

When Where What

1 month before

• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days before

• Carnival next Sat. Thx 2 R sponsor @BigStore!

1 – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival


Social Media Plan

When Where What

2 – 3 days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Hashtags#

Check in

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:

TodaysMeet.com• Social ambassador badges

“I for Cause, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group


Pre-event Buzz


Day-of Buzz


Recognize Volunteers & Participants


Thank Sponsors


A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!


• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation

• Include website link below pin

Pinterest for Fundraisers

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!


Get Help!

Like the ideas, but don’t have time?

Create a position for a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors


Thank you for joining!

Join us!

Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot

https://www.yumraising.com http://www.glscrip.com/

https://www.yumraising.com/

http://www.glscrip.com/


VolunteerSpot for Fundraisers FREE!

GET STARTED TODAY!

VolunteerSpot.com


Join us! Pinterest.com/VolunteerSpot