boost human capital with social media
TRANSCRIPT
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HR Morning SeminarBoost Human Capital
with social media
#SSEHRBoost
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Recruit and Boost Human Capitalwith Social Media
What is Social Media?
Channels for Recruitment
A Platform for Performance
Case Study: L’Oréal
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But First: I Am ...
@arjantupan linkedin.com/in/arjantupanfacebook.com/arjantupan youtube.com/user/arjantupan
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What isSocial Media?
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Technology and Social Interaction
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
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The Conversation Prism
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Social Media
form a constantly changing landscape of places, enabled by
technology, where people
meet, talk and share
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New Facilities To Do Old Things
Or: technology facilitating human interaction
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Channels forRecruitment
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Finding the Right People to Recruit
Search Engage
Network Play
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54%
How To Search
Jargon ‘Normal’Language
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54%
LinkedIn Skills List
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54%
Understand Job Titles
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54%
Participate (or: Engage)
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54%
Question and Answer Sites
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54%
Topical Blogs
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54%
Network
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54%
Alumni Groups
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54%
Other Networks
Deloitte Digital Australia CEOtalks about social media use
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54%
Play
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54%
Reveal, Recruitment Game
Reveal is an online recruitment game from L’Oréal.
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A Platform for Performance
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Are You On?
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Knowledge Used To Be Carefully Stored
In vast archives, managed by storage professionals: the gate keepers of
knowledge and information.
To get it, you needed to appease the Gate Keeper.
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Modern Knowledge Management Systems...
... are not much more than fancy versions of an old principle:
stored documents, retrievable by finding the right entry in a catalog of
meta data.
It takes a good understanding of the system to get to the information itself.
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In Comes WikiPedia
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Again, the Internal Network
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Information Volatility
Stable
Changing
Volatile
NetworkWiki
Storage
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Learning Platforms
Khan Academy makes knowledge accessible and
gives insights in knowledge development.
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Virtual Worlds
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Sources and other interesting links
http://www.delicious.com/whowalksthedog/SSEHRBoost
Credits of images and videosConversation Prism by Brian Solis and Jesse ThomasCamel conversation by Peter Nijenhuis on FlickrDandelion by Michael Heiss on FlickrLibrary books by Timetrax23 on FlickrLibrary Index by dcmarkie on FlickrVideo interview of Deloitte Digital CEO by BluewireKhan Academy video by Khan Academy
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A Who walks the Dog Knowledge Share
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
04 November 2011