Boost your conversionsby 40% and morewith these 10 growth hacking ps

Did you know that there are eCommerce businesses that increase their sales and number of leads literallyEVERY SINGLE DAY.

Don’t believe it?

Believing has nothing to do with that. It’s all a maer of tesng your website and constantly improving your business based on data.

You’re right!

Read our10 opmizaon pstto find out how you yourself can start improving today and how to make sure that you have picked the right path.

1 Refine your Call to Acon

You have gone to great lengths to design your new landing page. It has engaging copy and graphics. But… where is the buon? We can’t seem to find it…

CALL TO ACTION

Don’t hide your Call to Acon! · Make it stand out with colors and proper placement· Get straight to the point (e.g. instead of “Go” - “Esmate my monthly payment”)· · Give them a voice (e.g. instead of “Sign up!” - “Sign me up for newsleer”)

CTA

Why did it work?

DON’TSTOP

US

2 Don’t stop your visitors from converng

Somemes all it takes to improve conversion is to remove one web form field. That’s precisely what growth hacking expert Neil Patel did, ge ng an increase of 26%.

Because he removed one of the barriers that kept his viewers from converng! If you want to increase conversion, cut out all unnecessary fields and steps that lead to purchase, signup etc.

Here are a few things you can do in your eCommerce store to remove barriers:

· Make your checkout process focused - don’t use pop-ups or ask for a newsleer signup at the me the user makes a purchase

· Use analycs tools - find out when your users bounce from your website

·· Allow your customers to save the cart content and complete the checkout later

· Introduce inline form validaon

3 Get yourself brand ambassadors

What’s one of the best ways to use offline channels to increase online conversions?

To get brand ambassadors! Somemes all it takes is to give away products for free to some individuals in exchange for spreading the word. For Maker’s Row, brand ambassadors proved 40% more effecve than other channels in generang leads.

4 Make yourself stand out

How can youdisnguish yourself?

By offering unique ways of lead generaon and engaging users.Take a look at these examples:

· The soware house Chop Chop developed a calculator that allows you to esmate the cost of their services.

· · Benefit Cosmecs ulizes user-generated content by displaying Instagram posts from their fans on their homepage in real me.

Such potenally viral ways of engaging and converng are the essence of growth hacking!

5 If it’s repe ve, automate it

According to MarketsandMarkets, the markeng automaon soware market is set to grow at the rate of

9% through 2019.

How can you join companies that want to use data to automate processes and get ahead of compe on?

· Use modern inventory management software to instantly provide your clients with personalized catalogs based on their previous purchases.

· Automate the process of sending emails to your leads.

6 1234567 is beer than a lot

Our product will help you greatly increase your sales.

Our product will help you increase your sales by 54.5% in the first6 weeks of use.

Why does one of these sentences above sound more convincing?

Most of the me, users like the laer a whole lot of more.

That’s because specific informaon seems more trustworthy.

WWith Google Analytics and other research tools, you have plenty of data. Use it and be specific about what you offer!

7 The three seconds that maer most

When the page loads more than 3 seconds, the abandonment rate reaches 20%, according to Kissmetrics. Scary, isn’t it?

What can you do about it?

· Try various techniques of decreasing the page load of your websites - it really makes a difference.

· · Use the 3 second rule to inspire you to use great images in your design. Stunning images make all the difference!

8 It’s a maer of perspecve

Did you know that merely presenng your offer in a proper way can make all the difference between a conversion machine and a conversion desert?

Listen to this story...

A study by Unbounce shows the results of meddling with various pricing plans. AAt first, only a $30 monthly plan and a $299 yearly plan were available. The laer accounts for 60% of purchases. Subsequently, a new $289 yearly plan was introduced that only had core features of the product. The monthly plan was also stripped of extra features. As a result, the $299 plan got even more popular and accounted for 86% of purchases - just as it was intended! Think about how you can use this technique on your website.

9 Do they feel like they miss out on you?

An average person would be much more saddened by the loss of $1000 than made happier by gaining $1000. It’s called loss aversion. Why does it maer for your

eCommerce business?

Because you can use this technique to increase sales and conversions!

· Large eCommerce stores provide informaon on how many units of any given product are le to create the feeling of urgency.

· · Other methods of achieving a similar effects are countdowns, certain colors (red) and exclamaon marks.

10 Don’t try to guess. Test.

Don’t just take our word for any of these techniques. Test them yourself. With Magento extensions such as Creare AB or A/B Tesng or the free web tools such as Google Analycs, Piwik and Clicky you can do A/B tests for any of the ideas.

Wait… what are A/B tests?

It’s a way of comparing two alternaves.For example, you can: 1. Find a possible flaw in your site.2. Create a new improved version of the site.3. Direct 50% of traffic to each of them.4. 4. Compare conversions to pick the beer one. Other tools that can help you with A/B tesng are SaaS services such as Unbounce or Kissmetrics.

Never stop searching for new ways of increasing your conversions and testing your ideas.

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Thanks for reading!