boost your marketing strategy with social media
TRANSCRIPT
- 1. Boost Your Marketing Strategy With Social Media
- 2. Angela Estrada Prediq Media Constant Contact ALE [email protected] facebook.com/prediqmedia @prediq_media
- 3. What is your goal today?
- 4. You are not alone of small businesses 54% of nonprofits 57% Source: Constant Contact Nonprofit Pulse Survey Source: Constant Contact Small Business Survey need help with social media marketing. need help with social media marketing.
- 5. Concerns? Ill never have millions of fans. Social media looks really interesting, BUT I dont know what to say on social media. Using new marketing tools sound great, BUT Ill never have a dedicated staff to do it right. Reading whats being said sounds useful, BUT I just dont have the time to stay current. I hear about new tools and networks every day, BUT
- 6. Social Media Then vs. now source: Constant Contact Small Businesses Then & Now study 10% 2008 % of small businesses using social media marketing
- 7. Social Media Then vs. now source: Constant Contact Small Businesses Then & Now study 87% 2013 % of small businesses using social media marketing
- 8. Why use social media? | Top 5 social networks | What do I say? | Get started today
- 9. Why use social media? Your competitors are social Nonprofit 93% Source: Nonprofit Social Networking Benchmark Report 86% B2C Source: Uberflip 87% B2B Source: Clearpoint Agency
- 10. Why use social media? It influences decisions 55% Source: Fedelta share purchases on social networks 68% Source: MDG Advertising learn more about a charity if they see a friend posting about it 74% rely on social networks to guide purchase decisions Source: Fedelta
- 11. Why use social media? Engagement is the new word of mouth
- 12. Why use social media? | Top 5 social networks | What do I say?| Get started today
- 13. Top 6 social networks Which social media? The top networks Facebook Pinterest TwitterLinkedIn Google+Instagram
- 14. Top 6 social networks Facebook All Primary Audience Useful, interesting, informative content Looking For Sharing text, photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
- 15. Small Businesses Are Devoting More Time to Facebook
- 16. Top 6 social networks Linkedin Business Primary Audience Industry news, tips, solutions Looking For Sharing thought leadership Best For Mostly B2B Used By
- 17. Top 6 social networks Twitter Young adults Primary Audience News, brand updates, trends Looking For Sharing news, and original and curated content Best For B2C, nonprofit Used By
- 18. Top 6 social networks Pinterest Women, foodies, crafters Primary Audience Photos, videos, products, tips Looking For Sharing visual content for products, how-to, e-books Best For B2C Used By
- 19. Top 6 social networks Instagram Young Adults Primary Audience Photos of People & Products Looking For Sharing visual content for products, adding links to website, blog Best For B2C Used By
- 20. Top 6 social networks Google+ Men, students, software developers Primary Audience Links, photos, video, news, blog posts Looking For Increasing your search ability and expertise Best For B2B, B2C, nonprofit Used By
- 21. Why use social media? | Top 5 social networks | What do I say? | Get started today
- 22. What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not buy now 20%
- 23. Why use social media? | Top 5 social networks | What do I say? | Get started today
- 24. Start with Facebook
- 25. Get started today Tip 1: Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Create your page
- 26. Get started today Tip 2: Email marketing In your store/office Website Events Business cards Tell people youre there!
- 27. Get started today Tip 3: 50% 30% 20% rule Use the 3 questions Ask your audience Start posting
- 28. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend!
- 29. Save Time with Simple Tools Free and Low-Cost Tools can help Plan and schedule posts Monitor what others are saying
- 30. Summary Decide which Social Sites are right for you Just beginning? Start with Facebook Schedule out your posts, plan weekly 3-5 times a week Make it easy for people to find & friend you
- 31. Q&A Angela Estrada Prediq Media Constant Contact ALE
- 32. Angela Estrada Prediq Media Constant Contact ALE [email protected] facebook.com/prediqmedia @prediq_media