booth020309
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TRANSCRIPT
CONSULTING
2nd March 2009
HANNAH RUDMAN
The Booth: Looking to the Future
www.slideshare.net/hanrudman
CONSULTING
Diminishing digital divide?
• Connectivity and kit– 87.6% UK homes have digital TVs– 300m smartphones in the world,– Nokia making an entry level handset,– Malawi building IT infrastructure for smartphones not
PC– 4bn mobile users in 12mths– 10% global population on
broadband in 12 mths
CONSULTING
It’s not about the technology
• Convergence
– In a few years time,
mobile devices will
hold 10TB data
(10,000 GB)
CONSULTING
Digital Development:
• It’s NOT about the technology!
• Grownups believe the world is just like when theywere growing up and that everything happeningnow is an exception.
• Change blindness is rife…
• Its actually about keeping up with the socio-economic / cultural behaviour changes
CONSULTING
What trends are we looking at?
New Societies50+ yearsGigatrends
Societal shifts,industrial shifts
15-50 yearsMegatrends
Business cycles,technologiesimpactingsocio/cultural/economic behaviours
5-15 yearsMacrotrends
Fashion, fads,technologydevices/platforms
1-3 yearsMicrotrends
CONSULTING
People want to do more than attend
• Personalise
• Participate
• Co-produce
• Create meaning
– Alan Brown’s latest research: WolfBrown
CONSULTING
Develop a social media strategy
• Connect
• Build relationships
• Collaborate
• Know your market
CONSULTING
The end of control?In the past, you were what you owned. Now you are what
you share.Charles Leadbeater, We Think.
You may struggle to own the content. But you can ownthe
CONTEXT, MEANING, RELEVANCE, EXPERIENCE,EMBODIMENT, TIMING
CONSULTING
And a word of warning…
• Formally…
– Audience
– Consumer
– Listener
– Customer
– Buyer
• Now..
– Users
– Co-creators
– Contributors
– Peers
– Producers
– Promoters
These people are your new sales & marketing, press& PR teams - don’t underestimate the importance of
building a relationship with them!
CONSULTING
Open Innovation/user innovation
• The people with the best ideas don’t work for you
CONSULTING
What is your crowd’s dynamic?
How well do you know your partners’ appetites?
CONSULTING
Peer-to-peer ownership
• What are the opportunities for members asinvestors?
CONSULTING
New business for new consumers:Questions…
• Who are your crowd/network, are you in contactwith them?
• API’s/ Free the data?
• Crowd source funding?
• Open Source Funding?
• User-owned IP?
• Shared asset ownership?