border surveys – the swedish experience maj eriksson, statistics sweden [email protected] &...
TRANSCRIPT
Border surveys –The Swedish Experience
Maj Eriksson, Statistics Sweden
Peter Terpstra, Swedish Tourist Authority
Border surveys – how to do and how not to
or to do or not to do
Border surveys –The Swedish Experience
• Incoming Visitors to Sweden – background
• Method
• Our experiences– Methodological– User value
• Major results
Agenda
Border surveys –The Swedish Experience
• Accommodation statistics since 1978• 1999 - Swedish Tourist Authority decides to
finance boarder survey– For better estimations and analysis on incoming
tourism– Better basis for decision-making– To calculate the economic impact– Economic comparisons between categories of tourists
Background
Border surveys –The Swedish Experience
• July 2000 to July 2003
• Over 45 000 interviews
The IBIS study -Incoming Visitors to Sweden
Border surveys –The Swedish Experience
• Interviews at 11 boarder crossing points
• Only foreign visitors– At departure– Overnight- and day visitors
Method
Border surveys –The Swedish Experience
• Sample in several steps: – “Interviewing shifts”– One of two sampling methods was chosen
• Questionnaire in twelve languages– Filled out by interviewer– Could be handed over to the visitor
• Database to users
Border surveys –The Swedish Experience
• Length of interview
• Language difficulties
• Practical circumstances
• The long land borders
Experiences - methodological
Border surveys –The Swedish Experience
Border surveys –The Swedish Experience
• Length of interview
• Language difficulties
• Practical circumstances
• The long land borders
• Costly process
Experiences - methodological
Border surveys –The Swedish Experience
• Major users/owners
• Distribution of results
• Reports/publications
• Significant value for The Swedish Tourist Authority
• Need for regional data
• Need for additional data
User Value
Border surveys –The Swedish Experience
Major results
Border surveys –The Swedish Experience
Major results
Border surveys –The Swedish Experience
Major results
Border surveys –The Swedish Experience
Major results
Border surveys –The Swedish Experience
Major results
Border surveys –The Swedish Experience
• Is it possible to get a complete picture of the incoming tourism?
• Does it exist more effective and efficient methods to conduct these kind of surveys to lower costs and with the same high quality and user value?
Finally…