BOSCH GROUP IN INDIARole of consultants

Caroline Syversen 1437Pawet Milewski 1508Shivam Tokhi 1576Vincent van der Holst 1616Sofia Rebelo Santos 10893

NEW THREATS AND OPPORTUNITIES IN THE COMPETITIVE ENVIRONMENT

NEW THREATS AND OPPORTUNITIES IN THE COMPETITIVE ENVIRONMENT

• Maintenance of innovation AND cost leadership• “Innovations melt away", lots of competitors• Time and efficiency are not to be wasted• Well-working structures provide the

foundation

NEW THREATS AND OPPORTUNITIES IN THE COMPETITIVE ENVIRONMENT

• Possibility to look at the global market as one market• Sourcing products from units that were most productive and offer

them in markets that were most profitable is easily possible• Investment growth through reduced uncertainity and quality

standards• Small divisions can directly report and get appreciation• Strategic independence for the division

NEW THREATS AND OPPORTUNITIES IN THE COMPETITIVE ENVIRONMENT

• Customisation: simple tasks have become very complicated• Higher coordination and organizational costs • Time loss because of confusion and conflict resolution• bonds between divisions in India have weakened after

verticalization- Missing identity- switching between division is more difficult

• Indian operations get overruled by international management and potential is overlooked ("voice of the region")

SUGGESTIONS AND ALTERNATIVES

SUGGESTIONS AND ALTERNATIVES

• Concerns with communication and loss of identity• Autonomy and independence • Create meetings

• Conflict due to every division having access to financial data• Benefits of working together• Problems if they don´t function as a group

• The voice of the region getting lost• Study the market• To keep updated

SUGGESTIONS AND ALTERNATIVES

• Verticalization process:

Resentment across Bosch companies in India• Managers slightly more decision-making power• Communication

Intruded into human resource decisions• Intergrate into each of the organizations structures• Cooperate with people from the concerned organization

QUESTION TIME!

QUESTION TIME!• Do you think the verticalization of the Bosch group

affected the Indian subsidiary of Bosch in a positive way?

• What decisions should Bosch in India make to sustain their competitive advantage?

THANK YOU FOR YOUR ATTENTION!