Brand Guidelines

Brand GuidelinesBrand Guidance

In this document you will find information on how use our brand. We aim to make this process as clear as possible, but if you require further guidance then please email enquiries@bpma.co.uk for clarification.

PPW Logo Colours

The application of the PPW logo dictates which colour set to use. Where possible use Pantone references for print work. When using 4 colour process or digital work use CMYK. Please use RGB references for on screen and HTML RGB for web work.

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PANTONE285 C

CMYKC89 M43 Y0 K0

RGBR0 G120 B191

HTML#0078BF

PANTONE123 C

CMYKC0 M22 Y91 K0

RGBR255 G200 B46

HTML#FFC82E

PANTONE7540 C

CMYKC41 M28 Y22 K70

RGBR72 G77 B82

HTML#484D52

PANTONE144 C

CMYKC0 M51 Y98 K0

RGBR242 G144 B4

HTML#F29004

Logo Exclusion Zone

To protect the clarity and visual integrity of the logo, an exclusion zone has been put in place to ensure other graphic elements do not interfere with or detract from the logo. No other logo can sit alongside the PPW logo unless the exclusion zone is enforced.

The exclusion zone represents the minimum clear area that should be left, wherever possible allow more space.

The exclusion zone uses the height of the ‘R’ graphic element from the logo and is to be enforced all the way around the logo as shown above.

Minimum Size

The logo must always appear legible. Please do not reproduce this logo at a smaller size as shown below.

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30mm

22mm

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300pixels

Print Web

226pixels

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Fonts

In our logo we use the ITC Lubalin Graph BT font set in 2 alternate weights. When creating your marketing materials please follow the guidelines below.

Headers - ITC Lubalin Graph BT Demi

Sub Headers - ITC Lubalin Graph BT Book

Body Text - Museo Sans, weights 100, 300, 500

Don’t Do’s

Please do not modify the logo in any way or allow sub logos to encroach into the exclusion zone. Below are examples of how NOT to use our logo.

If you have any questions that aren’t answered in this document please email enquiries@bpma.co.uk

Do Not Skew Do Not Rotate

CORRECT

Do Not Recolour