Herb Lubalin by:

Wan Nur Farahiyah bt Abdul Rashid D20122061901Nor Asyiqin bt Samadi D20122061900

Herb Lubalin

Background His name was pronounced Loo-ball-in, with the

accent on the loo. Herbert FrederickBorn 17. 3. 1918 in New York, USA.He was left handed and colour blind, very quiet.Herb one of twin son.Work as a graphic designer, typographer, type

designer, teacher.He was political designer but never radically so.Died in 1981.

History & Education

Studied design at Cooper Union in New York, City Graduated in 1939.

Fired from his first job for requesting a pay raise.Joined the at agency Sudler & Hennesssey as an

art director.In 1964, he started his own agency: Herb

Lubalin, Inc.

MovementBoth of his parents was musical talented, his

mother was a singer and his father is trumpet player in a orchestra.

The onset of the 1930s children should seek financially secure profession.

Herb was rejected on account of his extremely low grades. After showing aptitude of art Herb instead at a free art school.

He success in the calligraphy class.He was one of the best student and began his

professional career working for small studio and advertising agency.

Style : ArtisticTruly was a modern graphic designer in his time.Developed the idea of the designer as an author.Nonconformist Lubalin’s best work in “ Frozen in a Moment ”

between the modernism of the 1960s and the art deco revival of the 1970s.

Work Worked a lot in advertising

He loved to write headlinesDesigned 4 typefaces:

ITC Avant Garde Gothic (1970)Ronda (1970)Lubalin Graphic (1974)ITC Serif Gothic (1974)

Publications Worked closely with Ralph Ginzburg on three

publications.Eros (1962)Fact (1964)Avant Garde (1968)

Artwork

Saturday Evening Post

Avant Garde Magazines

Avant Garde Magazines

Ebony Magazines

Letter Spacing

Logo Design

(U&ic) Magazines

Typeface Magazine

Accomplishment Advertising art director starting in the 1940’s :

Reiss Advertising, and Sudler and Hennessey.Elected to New York Art Director Club Hall of

Fame in 1977, awarded 62nd AIGA Medal in 1981.Awarded the TDC Medal, the award from the

Type Directors Club in 1984.Publications designers, Saturday post, Eros,

Avant Garde, Upper and Lower Case (U&Ic) magazines.

Typographic designers. Avant Garde Gothic, Busorama, Lubalin Graph, Ronda, Serif Gothic.

Contribution He is inspirational today to designers desiring to

create truly modern and inventive design.The design and typefaces Lubalin created were

incredibly inventive.The Herb Lubalin Study Center of Design and

Typography at the Cooper Union is named for him.

THE END ..