BRAINSTORMING

BRAINSTORMING………

• Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. • The method was first popularized in the late 1930s by Alex Faickney Osborn.

PREPARATION FOR

BRAINSTORMING…..

EXAMPLE……

RULES…….

• Focus on quantity

• No criticism

• Unusual ideas are welcome

• Combine and improve ideas

BRAINSTORMING TECHNIQUES

. Nominal group

. Group passing

. Team idea mapping

. Electronic

. Directed

BRAINSTORMING TECHNIQUES……..

– Nominal group technique

BRAINSTORMING TECHNIQUES……..

• Group passing technique

BRAINSTORMING TECHNIQUES……..

• Team idea mapping method

BRAINSTORMING TECHNIQUES……..

. Electronic brainstorming

BRAINSTORMING TECHNIQUES……..

• Directed brainstorming

ADVANTAGES……..

• Increases creativity• Encourages togetherness.• Allows divergent thinking

processes.• Helps in problem solving

SOME DISADVANTAGES……

• Clash of ideas.• Lack of knowledge about

brainstorming process can lead to disaster.

…THANK YOU…

PRESENTED BY SANICA JAISWAL 7436