brand advertising online in germany in english

14
LINDA ABRAHAM Chief Marketing Officer, comScore, Inc. MIKE SHAW Director, Marketing Solutions, comScore, Inc. ZOSIA RICH Research Manager, Marketing Solutions, comScore, Inc. CHRISTOPH SCHUH Chief Marketing Officer, TOMORROW FOCUS AG KARIN ROTHSTOCK Head of Research, TOMORROW FOCUS Media BRAND ADVERTISING ONLINE IN GERMANY IS THE ‘CLICK’ THE RIGHT CURRENCY FOR DISPLAY ADVERTISING EFFECTIVENESS? JANUARY 2011 Exclusively presented at

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TOMORROW FOCUS and comScore announced Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference: Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel

TRANSCRIPT

Linda abraham Chief marketing Officer, comScore, inc.

mike Shaw director, marketing Solutions, comScore, inc.

ZOSia riCh research manager, marketing Solutions, comScore, inc.

ChriStOph SChuh Chief marketing Officer, tOmOrrOw FOCuS aG

karin rOthStOCk head of research, tOmOrrOw FOCuS media

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