brand amul
TRANSCRIPT
8/13/2019 Brand Amul
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Company profile
• Formed in1946,is dairy co-operative movement in India.• A brand name managed by Gujarat Co-operative Milk
Marketing Federation(GCMMF)• Jointly owned by 2.6 million milk producer in Gujarat.• Came up with white revolution of India, which has made
India the largest producer of milk and milk product in the
world.• Overseas market UAE, USA, Bangladesh and Australia.
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BRAND ELEMENTS
Brand Element
Name
URL
Logo
Character /Mascot
Jingle
Tagline/Slogan
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Brand Elements Model
1. Brand Name: “Amul” is the form of Anand Milk UnionLimited.
2. The Logo:3. The Tagline / Slogan: “The taste of India” 4. The Jingle : Utterly, butterly, delicious…..Amul. 5. The Character / Mascot: The Amul moppet has been
the mascot of Amul since 1967, sporting a young girlin red polka dot frock with 'utterly butterly delicious’
jingle.6. The URL: www.amul.com
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PRODUCT
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PRODUCT MIX
CookingCheese Desert Health Drink
•Amulpasteurizedprocessed
cheese•Amul cheesespreads•Amul emmentelcheese•Amul pizza
mozzarellacheese•Gouda cheese
•Amul ice cream•Amul shrikhand•Amul
mithaigulabjamun•Amul chocolates •Amul lassi•Amul basundi
•Amul pure ghee •Amul cooking
butter
• Amul malaipaneer•Utterly deliciouspizza
• Mastidahi
• Nutramul•Amul shakti
health fooddrink
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PRODUCT MIX
Powder MilkBread Spread Milk Drinks Fresh Milk
•Amul freshmilk
•Amul goldmilk• Taza doubletoned milk•Amul liteslimand trim milk
•Amul freshcream•Amul shakti
toned milk•Amul
calciplus
Amul sprayinfant milk
food•Amul instantfull creampowder• Sagarskimmed milk
powderr• Sagar teacoffe whitener•Amul dairywhitener
•Amulkoolmilkshake• Nutramulenergy drink•Amulkoolflavouredbottled milk•Amulmastispicedbuttermilk•Amulkoolthandai.
•MargarineAmul butter•Amul lite•Delicioustable
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Mix… Product for every one
• Amul never forgot its “primarycustomer”
- Amul collects 447,000 ltrs of milkfrom 2.12 million farmers (manyilliterate)
• Product for youth- Amul launched Chocolate milk under
brandname of „Amul Kool Koko targeting the
youth
• Product for diabetic people- India s First Pro -Biotic Wellness Ice
cream &Sugar Free Delights For Diabetics
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Mix… Product for every one
• Product for the healthconscious
- Amul Launched “low fat, lowcholesterol
bread spreads”
• Product for the pricesensitive India
- Low Priced Amul Ice Creams andaffordable „ sagar whitener
• Product for the urban class- Amul launched pizza mozzarella
cheese
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Amul – Integrated Marketing Communication
Media Platform: Amul has used following medial platform for creating a high brandequity.
1. Broadcast Media: Television2. Non Broadcast Media: Cinema-
amul.tv.com
3. Print Media: Newspapers, General interest Magazines4. Internet or Social Media: Independent websites, Portals, CSR activities.5. Outdoor Media: Hoarding / Billboards
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UNIQUE IDEA
Audiences might open the refrigerator door in asingle day, a card magnet can be a marketinggodsend. Aside from advertising products, cardmagnets are also great as giveaways for specialevents.
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CARD MAGNETS
Available in Standard and Custom SizeUV coated for impressive High Glossy finishSticks to most metal surfacesIndoor useThese magnets are not meant to hold up pieces ofpaper(can hold single paper)Paint thickness on metal surface may affect magnetstrength
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SWOT ANALYSIS
Technical manpowerDemandMargins
Problem in distributionPerishabilityCompetition
Flexibility in market
Exportpotential
Milk vendors
Competition
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Brand Mantra:
Youthful
Cheerful
HealthyReliable
Fun Loving
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Presented by :Neha Sejpal (02)TYBMM(advt)
Thank You