@Matt_Siltala

@Matt_Siltala

It’s all about BRANDS

We all know about theLOVE GOOGLE GIVES BRANDS

@Matt_Siltala

Brands need SOCIAL

@Matt_Siltala

Brands need COMMUNITY

@Matt_Siltala

Which meansBRANDS NEED VISUAL CONTENT

@Matt_Siltala

VISUAL CONTENThas made Avalaunch Media what it is today

@Matt_Siltala

Lets take a trip downMEMORY LANE

@Matt_Siltala

First launched at Search Fest4 YEARS AGO

@Matt_Siltala

The STATISTICS

100,00+SHARES

1,000+LINKS

1 MillionVIEWS

$10,000+GENERATED

@Matt_Siltala

The STATISTICS

Translated into5 DIFFERENTLANGUAGES

Used in class byUNIVERSITY

PROFESSORS

Published inEDUCATION

BOOKS

Used for projectINSPIRATION

Used on over100+ INDUSTRYPRESENTATIONS

@Matt_Siltala

The SPINOFFS

@Matt_Siltala

YOU ASKED FOR IT(no, pretty much demanded it)

@Matt_Siltala

http://avalaunchmedia.com/infographics/social-meowdia-explained-redux/

@Matt_Siltala

YES, I LOVE TALKING ABOUT CATS(Cats + Internet = Win, right?)

@Matt_Siltala

WHAT DO CATS HAVE TO DO WITH A DIGITAL MARKETING AGENCY?

@Matt_Siltala

STRATEGY

@Matt_Siltala

PEOPLE STARTEDSHARING OUR GRAPHIC EVERYWHERE

and when they did they includedbranded words like Avalaunch Media

@Matt_Siltala

They included words like “INFOGRAPHIC”

@Matt_Siltala

They included words like “MARKETING”

@Matt_Siltala

When the graphic is used our LOGO and BRAND is right there in people’s faces

@Matt_Siltala

And every single one of those stories, posts, links, mentions in presentationsCAME BACK TOAVALAUNCH MEDIA

@Matt_Siltala

It has been used in conferences all over the globe.

BRANDING POINTS TO AVALAUNCH MEDIA@Matt_Siltala

(as recently as LAST week)

for our brand and branding…IT WAS A GREAT WIN

@Matt_Siltala

It was also great for building aCOMMUNITY OF FOLLOWERS

@Matt_Siltala

SPEAKING OF OPRAH….

@Matt_Siltala

WHY DO WELOVE VISUALS?

@Matt_Siltala

THE SCIENCE

@Matt_Siltala

THE SCIENCE

Of info submitted to the brain is visual

90%

60,000xImages process

faster than text

of people respond to visual information

over plain text

40%

@Matt_Siltala

THE SCIENCEVideos on landing

pages increase page conversions rates by

90%

94% MOREPosts with visuals get

page visits and engagement than those without

of consumers are more likely to click

on a business whose image appear in search results

60%

@Matt_Siltala

Ok, HOW do I actually do this, Matt?

@Matt_Siltala

MOST IMPORTANTUnderstand what you are creating

@Matt_Siltala

Large-scale, tentpole events or “go big”moments that drive awareness at scale.

Regularly scheduled “push” content around customer passions.

Always-on “pull” content optimizedto user’s intent and interests.

HERO

HUB

HYGIENE

@Matt_Siltala

What motivates people toSHARE?

@Matt_Siltala

JOURNALISTS LOVE FACTS,they love data-driven content, as well as content that is fun and easy to consume.@Matt_Siltala

EVERGREEN Content

@Matt_Siltala

Content PEOPLE CARE ABOUT

@Matt_Siltala

Content that has GOOD RESEARCH & DATA

@Matt_Siltala

TRENDING THEMES Content

@Matt_Siltala

REAL TIME ContentWith Coupon Box, they combine spending stats with real-time data and they have been a killer combo so far.

@Matt_Siltala

MAP Content

@Matt_Siltala

FINANCIAL Content

@Matt_Siltala

We have created amazing content, NOW WHAT?

@Matt_Siltala

POST & PRAY,right?

@Matt_Siltala

NODon’t just post & pray

@Matt_Siltala

HAVE A STRATEGYfor making it work

@Matt_Siltala

OUTREACH WINS

@Matt_Siltala

BE INVOLVEDin the front end of the

content creation process if possible

@Matt_Siltala

KEEP YOUR PITCH SHORT AND TO THE POINT

Don’t be tricky with subject lines

@Matt_Siltala

INFLUENCERIntegration

@Matt_Siltala

of consumers rely on social media to inform their purchasing decisions. (ODM)74% of consumers trust peer recommendations. (Nielsen)90% of consumers rely on social media to inform their purchasing decisions. (ODM)70%

higher rate of conversion on offers shared by trusted advocates than offers sent by brands. (Zuberance)

4x-10x of purchasing decisions are primarily influenced by word-of-mouth recommendation (McKinsey)20%-50%

@Matt_Siltala

Influencers are social media celebrities who have thousands of loyal and engaged followers.

They span a broad range of categories, lifestyles, platforms and audiences, which enables them to communicate with very tailored niches of followers.

These followers perceive influencers as friends and role models and are loyal to them. Thus, influencer content can be highly engaging and impactful.

@Matt_Siltala

CASE STUDYNordicTrack

YouTube views4M+Social shares30K

ROI350%Press features150+

WORLD’S LARGEST TREADMILL DANCE

@Matt_Siltala

CASE STUDYTurkish Airlines

YouTube views143M+Social shares1.3MPress features2,000

KOBE VS. MESSI: THE SELFIE SHOOTOUTOf the decade according to YouTube#1 AdYouTube ad all timeMOST

WATCHED

@Matt_Siltala

BUILD RELATIONSHIPS WITH JOURNALISTSAnd only pitch content

that would resonate with their audience

@Matt_Siltala

FOLLOW THEM ONTWITTER,

re-tweet their stuff before pitching to them if possible

@Matt_Siltala

BE CLEAR WITH YOUR ASKWhat will you give them? What do you want from them?

@Matt_Siltala

MAKE SURE YOU TIME YOUR CONTENT CORRECTLY(For example: Holiday content should be posted 2 weeks prior)

@Matt_Siltala

SOCIAL AD Buying

@Matt_Siltala

Don’t forget toSEO YOUR

VISUAL CAMPAIGNS

@Matt_Siltala

@Matt_Siltala

TOOLS WE CAN’T LIVE WITHOUT

If you want to build a brandYOU NO LONGER HAVE THE

OPTION TO “NOT BE SOCIAL”…

@Matt_Siltala

You do this with your visuals and youARE going to create a brand that HAS a community and one that

Google WANTS to rank

@Matt_Siltala

Just remember, in this day and age your

CUSTOMERS WANT TO BEA PART OF YOUR BRAND

@Matt_Siltala

When you have created that,YOU HAVE CREATED A RECIPE FOR

SUCCESS

@Matt_Siltala

@Matt_Siltala