building your personal brand on social media
Post on 18-Oct-2014
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Tips, tricks and tools to help journalists build a higher profile online using social media tools.TRANSCRIPT
Building Your Personal Brand on Social Media
Mandy Jenkins, @mjenkinsNew Jersey NewsTrain
Why brand yourself?
...or make one.
Find your niche...
Where Do You Show Up?
More Than Just Bylines
Building a social presence online
The Basics
• Use your real name and photo on social profiles
• Do not expect to live anonymously
• Decide how much of you will be out there
• These are not one-way channels, so pace yourself
8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
6. Address criticism without spats
8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out
Twitter for Journalists
Not just what you had for breakfast...
• Drive traffic to your content• Monitor the people you cover • Crowdsource stories by asking for info • Quickly find witnesses, info• Live report from the scene of a news event• Share what you're reading
Being good on Twitter is easy
• Be useful
• Be informative
• Be engaging
Powered by followers
You follow
They follow
Who you should follow
• Your competitors (bloggers too)• People in your field of interest/beat• Popular people in your local Twittersphere• Those who reply to you• Those who re-tweet, share your links
Finding who to follow
• By subject/location: Twellow.com, Wefollow.com
• Muckrack.com (for finding journalists)• Look at others’ follows/followers• Spy on Twitter lists • Listorious.com
Basic etiquette
• ALWAYS shorten long links
• Say what the link is
• Re-tweet, don’t re-write
• Don’t tweet like a robot
Got Tweeter's Block?
• Ask for info/feedback from followers
• Re-tweet tweets you like
• Tweet what you’re reading
• Jump in on other conversations
Beyond 'Just Friends'
Profiles vs Pages
One account for everything
Targeting updates to friend lists
Subscriber-only option for non-friends
No analytics
Totally separate accounts
Excellent analytics
No ability to send Messages
Might feel weird
Following Without Friending
• Debuted mid-September
• Share with people who aren't friends
• Follow updates of those you aren't connected to
Optimizing your profile/page
• Publicly identify yourself, where you work and what you do
• Be easy to find, set up a vanity url at facebook.com/username
• Tweak all privacy settings to your liking
Target updates
Public Updates
• Crowdsource your stories
• Share behind the scenes photos and insights with readers
• Ask questions/solicit feedback
• Post your stories and those you're reading to generate discussion
Be yourself!
So many profiles, so little time
Other options to consider (but you don't have to do them all)
Google Profiles
If you have a Gmail account, you have a profile. Make it sparkle.
Google+
Much of the functionality of Facebook profiles
Hangouts: Live video chats with groups, can be public or private
Only professional contacts
Stand-in for a resume online
About.Me
Social Bookmarking
Share your research, what you're reading
Save links to read later
Tools to try:
• Diigo• Delicious• Google reader• Furl• Twitter/Facebook/G+
Quora: Q&A for Experts
More!
• Start your own website or blog
• Participate in forums and email groups on your subject of interest
• Interact in the comments on your site - and those of others discussing your work.
• Attend or hold meetups and events
Promote Your Profiles
Google Alerts
Know what's out there - and respond
Set up your alerts
google.com/alerts
Eliminate results from your company site:
"first last" -yoursiteurl.com
Questions?
Mandy Jenkins
Twitter: @mjenkinsZombieJournalism.com
Find these slides at:slideshare.net/mandyjenkins