brand guidelines - apponboardthis page outlines the apponboard brand tone and personality as it is...
TRANSCRIPT
Brand Guidelines
SECTION 1: Brand Tone/Personality 3Brand Tone/Personality ............................................................................ 4
SECTION 2: Logo 5
AppOnboard Corporate Logo Usage ..................................................... 6AppOnboard Studio Logo Usage ........................................................... 7AppOnboard Academy Logo Usage ....................................................... 8AppOnboard Logo Usage with Partners ............................................... 9Clearspace .................................................................................................. 10Application on a Background ............................................................... 11Incorrect Logo Usage ............................................................................. 12
SECTION 3: Color System 13
Primary Palette ........................................................................................ 14Secondary and Tertiary Palettes .......................................................... 15
SECTION 4: “Lava” Graphic Device 16
Horizontal Orientation Usage .............................................................. 17 Vertical Orientation Usage .................................................................... 18
SECTION 5: Typography 19
Corporate Typeface ................................................................................ 20Typeface Pairings Examples ................................................................ 21
SECTION 6: Image Style 22
Phone Renderings .................................................................................. 23AppOnboard Studio Renderings ........................................................... 24Photography .............................................................................................. 25
SECTION 7: Messaging 26
Corporate/Product Messaging ............................................................. 27Company Boilerplate .............................................................................. 28
SECTION 8: Sales/CS Materials 29
Corporate Sales Deck Template ............................................................ 30Corporate One Sheet Template ............................................................. 31AppOnboard Academy Deck Template ............................................... 32AppOnboard Academy Tutorials ......................................................... 33
SECTION 9: Brand Samples 34
Brand Samples .................................................................................. 35-37
BRAND GUIDELINES
Table of Contents
Download all brand materials HERE.
Includes:• Logos• Color Swatches• Lava Graphic Devices• Fonts• Keynote Templates
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4 BRAND TONE/PERSONALITY
• The AppOnboard brand personality is centered around passion, innovation, community, and vision. We are a community, not a group of individuals, and thus we address our partners, customers, followers on social media, and partners in the press as one unified voice. We work and speak as a team!
This page outlines the AppOnboard brand tone and personality as it is expressed both internally and externally on social media, within sales materials, in onboarding new employees, to the media, and all other communication that reflects the AppOnboard brand.
KEY THEMES & TERMS KEY THEMES UNPACKED
• Our community cares - about each other, those we work with, the ecosystem we live within, and the world at large. We envision a future where technological innovations empower humanity and lift our world up. Our optimism and enthusiasm is recognizable in everything we say and do. We exude passion, excitement, and positivity.
• We are proud of the future we’re building, and grateful for the opportunity to do so with the community we are a part of. We are aware that the way in which we communicate is a direct reflection of that community, and always maintain a respectful and professional tone.
• Our respect extends to everyone and anyone we interface with, not only to our closest partners and advocates but also to companies working towards similar visions that may be considered competitors. This respect is evident in our communication and content as we would never compare ourselves, or speak poorly of, those around us. We don’t brag or gloat, but instead, celebrate our successes as well as the successes of others.
Community
Teamwork
Humility
Optimism
Enthusiasm
Passion
Gratitude
Professionalism
Respect
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AppOnboard Corporate Logo UsageAppOnboard Studio Logo UsageAppOnboard Logo Usage with PartnersClearspace Application on a BackgroundIncorrect Logo Usage
SECTION 2
Logo
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6 LOGO AppOnboard Corporate Logo Usage
AppOnboard logo should only be used in full color or white. It should be used either with the icon + type or just the icon. There should be no altering of the logo’s shape, style, proportions, or colors. Download the high resolution logo files here.
Pantone: 3035CCMYK : 97 68 47 37
RGB: 1 62 83Hex: #013E53
Pantone: P 116-7 UCMYK: 82 33 17 0
RGB: 12 139 180Hex: #0C8BB4
OCEAN BLUE
SKY BLUE
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7 LOGO AppOnboard Studio Logo Usage
AppOnboard logo should only be used in full color or white. It should always be used with the icon + type. There should be no altering of the logo’s shape, style, proportions, or colors. Download the high resolution logo files here.
Pantone: 3035CCMYK : 97 68 47 37
RGB: 1 62 83Hex: #013E53
Pantone: P 116-7 UCMYK: 82 33 17 0
RGB: 12 139 180Hex: #0C8BB4
OCEAN BLUE
SKY BLUE
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8 LOGO AppOnboard Academy Logo Usage
FULL LOGO
TEXT ONLY
FULL LOGO
TEXT ONLY
Pantone: 3035CCMYK : 97 68 47 37
RGB: 1 62 83Hex: #013E53
Pantone: P 116-7 UCMYK: 82 33 17 0
RGB: 12 139 180Hex: #0C8BB4
OCEAN BLUE
SKY BLUE
AppOnboard logo should only be used in full color or white. There should be no altering of the logo’s shape, style, proportions, or colors. Download the high resolution logo files here.
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9 LOGO AppOnboard Logo Usage with Partners
When featuring AppOnboard alongside a partner or client’s logo, use a dividing line with a stroke weight of 0.5 pt. Use the Ocean Blue color if possible. Height or width of the line should match the height or width of the logos.
LOREMIPSUM
LOREMIPSUM
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10
LOGO Clearspace
AppOnboard logo should always be surrounded with clear space. No graphic elements of any kind should invade this zone. Use below diagram to apply a sufficient amount of clearspace around the logo.
x
1/4x 1/4x
1/4x 1/4x
x
1/4x 1/4x
1/4x 1/4x
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11
LOGO Application on a Background
Use full color logo on white backgrounds and white logo on colored backgrounds.
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LOGO Incorrect Logo Usage
When using the AppOnboard logo, do not alter the shape, style, proportions, or colors. See below examples of incorrect logo usage.
Do not change colors
Do not stretch
Do not outline
Do not change placement of elements
Do not change size of elements
Do not add dropshadows or other effects
Do not use type logo without the icon
Do not stretch
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13
Primary PaletteSecondary and Tertiary Palettes
SECTION 3
Color System
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COLOR SYSTEM Primary Palette
Most graphics should contain a majority of white space.
Used in full color logo and for headings, subheadings, and body text.
Pantone 3035CCMYK 97 68 47 37RGB 1 62 83Hex #013E53
Used in full color logo and for headings, subheadings, and as an accent color.
Pantone P 116-7 UCMYK 82 33 17 0RGB 12 139 180Hex #0C8BB4
SKY BLUE
OCEAN BLUEWHITE
The primary palette makes up the foundation of AppOnboard’s brand and color system. When in doubt, stick to these colors. Download the .ase color swatches for use in InDesign, Photoshop, or Illustrator here.
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COLOR SYSTEM Secondary and Tertiary Palettes
Used as a subtle accent color.
Pantone 427 CPCMYK 14 10 11 0RGB 217 217 217Hex #d9d9d9
SECONDARY
Used for buttons, links, CTAs, and as an accent color.
Pantone 3245 UCMYK 56 0 36 0RGB 80 227 194Hex #50E3C2 Used as a bright accent color when
needed (i.e. CTAs or charts).
Pantone 807 CCMYK 29 82 0 0RGB 251 2 255Hex #fb02ff
Used as a bright accent color when needed (i.e. CTAs or charts).
Pantone 2368 CCMYK 80 76 0 0RGB 72 40 251Hex #4828fb
Used as a bright accent color when needed (i.e. CTAs or charts).
Pantone 915 UCMYK 52 0 11 0RGB 29 251 255Hex #1dfbff
TERTIARY
Used as a bright accent color when needed (i.e. CTAs or charts).
Pantone 2090 CCMYK 74 38 0 0RGB 100 49 200Hex #6431c8SEAFOAM
GREEN
WILSHIRE GREY
LAVA PINK
SUNSET PURPLE
PACIFIC BLUE
BUBBLE AQUA
The secondary and tertiary palettes are used as accent colors. Download the .ase color swatches for use in InDesign, Photoshop, or Illustrator here.
NOTE: The tertiary colors should be applied in a very limited manner and should not be applied as large fields of color.
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Horizontal Orientation UsageVertical Orientation Usage
SECTION 4
“Lava” Graphic Device
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LAVA GRAPHIC DEVICE Horizontal Orientation Usage
When using the lava graphic device, make sure there is a minimum of 50% white space. Also, when placing the white logo on top of the lava, make sure it is on top of a solid background to increase visibility. Download the high resolution lava graphic devices here.
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LAVA GRAPHIC DEVICE Vertical Orientation Usage
When using the lava graphic device, make sure there is a minimum of 50% white space. Also, when placing the white logo on top of the lava, make sure it is on top of a solid background to increase visibility. Download the high resolution lava graphic devices here.
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Corporate TypefaceTypeface Pairings Examples
SECTION 5
Typography
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TYPOGRAPHY Corporate Typeface
Source Sans Pro Bold
Source Sans Pro Regular
Source Sans Pro Semibold
Source Sans Pro Light
Source Sans Pro ExtraLight
AppOnboard’s corporate typeface is Source Sans Pro. The styles of Source Sans Pro to be utilized are Bold, Semibold, Regular, Light, and ExtraLight. Download the Source Sans Pro font family here.
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TYPOGRAPHY Typeface Pairing Examples
HEADER SEMIBOLD 16PT
Subheader Semibold 30PT
HEADER BOLD Subheader Light
Body text in Source Sans Pro Light. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 11PT/16PT LEADING
34PT 34PT
HEADER SEMIBOLD 16PT
Body text in Source Sans Pro Light lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. 30PT/35PT LEADING
For a more dynamic look, pair heavier weights of Source Sans Pro with lighter ones, or, larger sizes with smaller sizes. For body copy, only use Light or Regular.
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Phone RenderingsAppOnboard Studio RenderingsPhotography
SECTION 6
Image Style
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IMAGE STYLE Phone Renderings
For a more progressive and impactful look, use an angled phone whenever possible for mockup images. Make sure the interface of the screenshot matches the device type (for instance, do not use put an iOS interface screenshot on an Android phone, etc). A few examples are shown below. Download these and other example images here.
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IMAGE STYLE AppOnboard Studio Renderings
Use an angled laptop whenever possible for mockup images of AppOnboard Studio. Another option is to use an “exploded” view. A few examples are shown below. Download these and other example images here.
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IMAGE STYLE Photography
AppOnboard’s photography style consists of images that are bright and with as clean a background as possible. Lighting is very important here. Another crucial trait of our imagery is that it is natural/candid, rather than feeling forced or staged.
GOOD EXAMPLES
BAD EXAMPLES
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SECTION 7
MessagingCorporate/Product MessagingBoilerplate
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MESSAGING Corporate/Product Messaging
APPROVED APPONBOARD TAGLINES:
• AppOnboard - Your App Starts Here• From Art to App
KEY MESSAGES:
• AppOnboard - where apps become shareable and ideas come to life.• Simple tools. No code.• Free to build and design.• From art to app in an instant.
OLD/INCORRECT TAGLINES (DO NOT USE):• Demo Before Download• The App is the Ad• More Demos More Places
OLD/INCORRECT HASHTAGS (DO NOT USE):#FromArt2App#AppsStartHere
APPROVED APPONBOARD HASHTAGS:
#YourAppStartsHere#FromArtToApp#OTOD#NoCode (Industry Trend)
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MESSAGING Company Boilerplate
APPROVED COMPANY DESCRIPTION:
AppOnboard’s mission is to empower the maker generation to bring their ideas to life without writing a single line of code. AppOnboard’s code-less software, AppOnboard Studio, empowers anyone to design, build and share their interactive app experiences on the Google Play store, top social networks and messaging platforms. With AppOnboard Studio, you can take an idea from art to app or transform a feature packed 3D game into a lightweight instant app. AppOnboard Studio enables the creation of instant apps, playable ads, app prototypes, and more.
AppOnboard has raised $34M to democratize app development and introduce the world’s first interactive app development software where anyone can bring an app idea to life.
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SECTION 8
Sales/CS MaterialsCorporate Sales Deck TemplateCorporate One Sheet TemplateAppOnboard Academy Deck TemplateAppOnboard Academy Tutorials
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SALES/CS MATERIALS Corporate Sales Deck Template
From Art to App
CONFIDENTIAL
AppOnboard is where app ideas come to life and apps become instant and shareable.
3
CONFIDENTIAL
1 2 3
3 Fast and Easy Steps to Create an App Demo
Import Your Artwork Publish EverywhereDesign and Build an App Demo
5
Title of Next SectionDIVIDER SLIDE
#NoCode #YourAppStartsHere
CONFIDENTIAL
-Ben Frenkel Product Manager, Google Play Instant
“AppOnboard is the single largest source of Google Play Instant apps in the last 6 months.”
8
CONFIDENTIAL
Lorem Ipsum Header Text Goes Here
• Here is the first bullet point • Here is the second bullet point • Guess what? Here is the third
7
CONFIDENTIAL
Lorem Ipsum Header Text Goes Here
• Here is the first bullet point • Here is the second bullet point • Guess what? Here is the third
6
CONFIDENTIAL
Completion Rate 72%
CTA Engagement Rate 43%
Avg. Session Time 1 minute
Replay Rate 20%
Post install: Increase in User Retention +20-55%
Post install: Increase in User LTV +30-50%
Lorem Ipsum Header Text Goes Here
10
Thank you!
Matt Chin, VP of Marketing [email protected]
apponboard.com
Below are some example slides taken from the AppOnboard sales deck template. Download the keynote template here.
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SALES/CS MATERIALS Corporate One Sheet Template
Below is an example of an AppOnboard one sheet. Download the keynote template here.
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SALES/CS MATERIALS AppOnboard Academy Deck Template
CONFIDENTIAL
AppOnboard is where app ideas come to life and apps become instant and shareable.
3
Below are some example slides taken from the AppOnboard Academy deck template. Download the keynote template here.
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SALES/CS MATERIALS AppOnboard Academy Tutorials
OFFICIAL VOICES OF APPONBOARD ACADEMY TUTORIALS
Ty Smith Rebecca Huberman
Below are some stills taken from select AppOnboard Academy Tutorials. View the tutorials on the website here.
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BRAND SAMPLES Banners & Printed Materials
FROM
ArtAppto
Your AppStarts Here
