building your brand internally & externally leadership development track: building your brand...
TRANSCRIPT
![Page 1: Building your brand Internally & Externally Leadership Development Track: Building your brand Internally & Externally Andrea Alvares Savory Category VP,](https://reader036.vdocuments.net/reader036/viewer/2022062407/56649d355503460f94a0c360/html5/thumbnails/1.jpg)
Building your brand Internally & Externally
Leadership Development Track:
Building your brand Internally & Externally
Andrea Alvares Savory Category VP, PepsiCo South America, Central and Caribbean Foods
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![Page 3: Building your brand Internally & Externally Leadership Development Track: Building your brand Internally & Externally Andrea Alvares Savory Category VP,](https://reader036.vdocuments.net/reader036/viewer/2022062407/56649d355503460f94a0c360/html5/thumbnails/3.jpg)
THE CONTEXT THE MUST DO’STHE CHALLENGES
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THE CONTEXT
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Under representation of Women in Leadership Positions
21,4 %
<4 %
8%
Occupy leadership position roles in Brazil (IBGE, 2012)
Occupy board chairs in South America (Catalyst, 2013)
Executive committee positions in Latin America (McKinsey & Company, 2013)
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THE CONTEXT
THE MUST DO’STHE CHALLENGES
1.Underrepresentation of women in leadership roles
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THE CHALLENGES
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Culture
1
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Male DominatedDouble Binds
Self-Promotion | Speak Up
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Collective
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Typical Behaviors
2
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Less inclined toRecognize and appreciate our own performance
Promote our best qualities
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should speak for itself
Excellent Work!!! Our
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Self-awareness is a Challenge
3
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THE CONTEXT
THE MUST DO’S
THE CHALLENGES
1.Underrepresentation of women in leadership roles
1. Culture2. Typical Behaviors3. Self-awareness
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THE MUST DO’S
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UNDERSTAND
True
Authentic
Natural
X Selfish and aimless self promotion
x An Artificial or a pre-packaged formula
Real
Consistent
Strategic
1
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What are my strengths?
What makes me unique?
What are my goals, aspirations, passions?
What moves me?
Transparency
Authenticity
Consistency
What am I great at?
What makes me compelling?
Identify
2
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Showcase who you are
3
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THE CONTEXT THE MUST DO’STHE CHALLENGES
1.Underrepresentation of women in leadership roles
1. Culture2. Typical Behaviors3. Self-awareness
1. Understand 2. Develop your brand3. Showcase