Building Brand Journalism Capabilities

Holly PotterVice President, Brand Communication

Media Consumption is Changing

The Pew Research Center’s for Excellence in Journalism. The State of the News Media 2012 http://stateofthemedia.org/

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Those who use onlya desktop/laptopfor digital news

Those who use asmartphone OR atablet for news

Those who use botha smartphone ANDa tablet for news

More Devices, More Reliance on Social Media

67% 39%59 2441 9

Percent who followFacebook news links

Percent who followTwitter news links

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New Data: More Mobile, More NewsFor Many, Mobile Means More News

New users who said that since getting their tablet they…

Spend more time with news 31%

Turn to new sources for news 31%Are adding to the

news they consume 43%Based on weekly tablet news (N=810) users. Icons from the Noun Project.Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group

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Newsroom Workforces are Dwindling

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— Scoop Nisker

“If you don’t like the news, go out and make some of your own”

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Taking Advantage of the Trends: share.kp.org

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Desktop | Laptop

Tablet – Vertical Orientation

HandsetHandset

Navigation System

Tablet - Navigation System

Responsive Design

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Multichannel Communications Platform

News and Press Releases

Features Stories

Blogs

Podcasts

Social Channels

Grant Information and Reporting

Corporate Information

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Operating Like a Newsroom

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Increased Page Views on New Platform

Launch of Share: discontinuation of KP

News Center and Community Benefit sites

Strong Traffic Since Launch

Data: September 12, 2013, through Feb. 12, 2014

1,704,381PAGE VIEWS

335,063UNIQUE VISITORS

21.9%FROM MOBILE DEVICES

3.78PAGES/VISIT

1.56%BOUNCE RATE

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Thank you

Holly Potter | share.kp.org | @htpotter

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