Brand Name vs Your Own Name

Hey guys, Kyle Sheridan here with an internet marketing update.

It’s interesting that some of us prefer to stay at home. You know, so you’ve got some different viewpoints on some of the other people in the Internet business space but you did take a business-y sort of decision to have a blog brand instead of a personal brand like kylesheridan.com for example. So what should be our take on naming?

So I think you have to pick the name that you can grow into. Now depending on what you’re trying to do, using yourname.com, is a great way to do it. I mean, my friend Nelly Scott, she does nellyscott.com and that’s great for her because she has a lot of different passions and she can talk about everything that she wants to talk about on to her name and she’s never going to be pigeonholed because how can you be pigeonholed into your own name? You know what I mean?

So I think using your name is a great idea! On the flip side, I chose RankMeLocally.com because when I first started it, I always had in the back of my mind that what I was doing could be bigger than me. It’s not bigger than me yet, but I thought what I was doing could be bigger than me. So I gave myself an opportunity to pursue that if I want it. So yes. But I have the option to expand.

I suggest that you should look at yourselves and figure out what you’re trying to do. I think if you want to build a lifestyle brand, where you’re travelling the world living the life, usingyourname.com is a great way to do it. And the best part is, as your interests change, so can your website.

If you use a website like RankMeLocally.com, you’ll find that it’s much harder to expand or change your interests. However, when I picked that as an example, RankMeLocally is a site that I can grow into still. I’m not pigeonholed into talking just about psychology and blogging.

I can really talk about the psychology of everything, from fitness to health, anything, just out to do anything right. So I’m actually right now, after being known as this blogging marketing guy for a while, I start to talk more about things like productivity and social skills and other types of things that make people better people.

I’m Kyle Sheridan. See you soon.

Go to www.RankMeLocally.com for more Internet marketing tips.