brand result co-creation - aiesec indonesia winter camp
DESCRIPTION
Winter equipment material for AIESEC Indonesia. August 2014, Taman Mini Indonesia Indah. A co-creation for brand refreshment.TRANSCRIPT
![Page 1: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/1.jpg)
Winter camp
Brand Result Co-creation
![Page 2: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/2.jpg)
![Page 3: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/3.jpg)
iGCDP
oGCDP
GIP
TMP/TLP
Project
Adhoc
GYAP
Exchange Fair
GIP Fair
GIP Brand
IXP
Join to Lead
![Page 4: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/4.jpg)
Group
iGCDP
• Bintang
• Sabri
• Gratia
oGCDP
• Agi
• Gashif
• Abib
GIP
• Randi
• Nate
• Marsa
TMP/TLP
• Jazman
• Lukas
• Berly
![Page 5: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/5.jpg)
What You’re Gonna do:
• Sum up the most frequent word
come up on survey related to the
program you’ve been assigned on
• From that, create the key message
and tagline of the brand
• Concept the logo
• Present it to the audience!
• Feedback & Finalization time
![Page 6: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/6.jpg)
![Page 7: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/7.jpg)
![Page 8: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/8.jpg)
![Page 9: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/9.jpg)
Present your
idea!
![Page 10: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/10.jpg)
Get back
And
Have
Group
Hug
![Page 11: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/11.jpg)
Look Around You
![Page 12: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/12.jpg)
![Page 13: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/13.jpg)
![Page 14: Brand Result Co-creation - AIESEC Indonesia Winter Camp](https://reader036.vdocuments.net/reader036/viewer/2022082310/5590c2221a28ab21118b47b1/html5/thumbnails/14.jpg)
Expected Output: • SOP for each program’s brand
refreshment
• Key message & tagline
• Do(s) & Don’t(s)
• Visualization example (if needed)