brand revitalization exercise

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BRAND REVITALIZATION EXERCISE March 25, 2011

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Brand Revitalization Exercise. March 25, 2011. Why re-brand. Shifting demographics Technological advances Changing expectation of our clients Request to differentiate Uncertain funding Fierce competition. Algonquin 2020. Higher Education Branding. 10,000 Co-op students. - PowerPoint PPT Presentation

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Page 1: Brand Revitalization Exercise

BRAND REVITALIZATION EXERCISE

March 25, 2011

Page 2: Brand Revitalization Exercise

Why re-brand

• Shifting demographics• Technological advances• Changing expectation of our clients• Request to differentiate• Uncertain funding• Fierce competition

Page 3: Brand Revitalization Exercise
Page 4: Brand Revitalization Exercise

Mission, Vision & Values

Strategic Plan

Algonquin Experience SPSP BrandingAlgonquin 2020

Page 5: Brand Revitalization Exercise

Higher Education Branding

Page 6: Brand Revitalization Exercise

10,000Co-op students

First Faculty of Mathematics

First to introduce Co-op

Page 7: Brand Revitalization Exercise

Connected