brand store 2014 external signage guide€¦ · ››exterior signage: totem, flag ››total...

Brand Store

2014 EXTERNAL SIGNAGE GUIDE

DDR - Brand Store I November 2014 - V1.3

External Signage Guide I DDR – Brand Store I November 2014 – V1.3 – 2

CONTENTS

1. Reminder of the 4 Dacia Showroom formats

2. Outdoor signage 2.1 Format A: Corner 2.2 Format B: Integrated showroom 2.3 Format C: Separate showroom 2.4 Format D: Dacia Box

3. Further informations 3.1 Pre signage 3.2 Main rules


1. The 4 Dacia Showroom formats

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Dacia Showroom Évolution se décline sur les 4 Formats de Showrooms existants

Format D : La Dacia Box

Format C : Le Showroom Séparé

Format B : Le Showroom Intégré

Format A : Le Corner

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Format A : Le CornerFORMAT A : THE CORNER FORMAT B : INTEGRATED SHOWROOM

FORMAT C : SEPARATE SHOWROOM FORMAT D : THE DACIA BOX

›› Shared RENAULT entrance›› Dacia flag insignia›› No separation between the two displays›› No DACIA dedicated salesman desks›› RENAULT layout standards›› Dacia New Vehicle Activity›› 40 to 100 m2 display area

›› Separate RENAULT and DACIA entrances›› Exterior signage: totem, flag›› Total separation between the two displays (full-height wall)›› DACIA dedicated salesman desks›› Dacia layout standards (e.g. tiling / lighting)›› New Vehicle activity with dedicated salesman›› Display area from 150 m2

›› Separate RENAULT and DACIA entrances›› Exterior signage: totem, flag›› DACIA dedicated salesman desks›› Separation of showrooms: specific Dacia tiling or light separation›› Dacia layout standards (e.g. tiling / lighting)›› New Vehicle activity with dedicated salesman›› Display area from 100 m2 (Maximum: 1/3 of total Showroom surface area)

›› No RENAULT display nearby›› DACIA exclusive entrance›› Exterior signage: totem, flag›› DACIA dedicated salesman desks›› Dacia layout standards (tiling / lighting)›› Dacia New Vehicle activities›› Used Vehicle + After-Sales (Powertrain, Express service) activities depending on potential


2. Outdoor signage

2.1 FORMAT A : THE CORNER

COMPONENTS - FORMAT A OBLIGATORY OPTIONAL

The Corner ✓

“Dacia Service” plaque ✓*Corporate vertical flag ✓

Directional sign ✓

*if after-sales activity offered

›› Flag sign

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2. Outdoor signage

2.2 FORMAT B : INTEGRATED SHOWROOM

or

or

COMPONENTS - FORMAT B OBLIGATORY OPTIONAL

Exterior corporate totems ✓

Signage on facade ✓

Entrance sign ✓



Test drive area markings ✓

* if Dacia after-sales activity proposed

Directional sign Exterior corporate totem

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The corporate flags are availlable in 2 sizes:›› 6 x 1.5 m flags for 12 m masts.

›› 5 x 1.5 m flags for 10 m masts.

A 3.5 m minimum distance between mast must be observed to avord any damage in windy condition.One blue flag can be remplaced by service flag or marketin flag ( by groups of 3 masts).Two blue flags can be remplaced by service flag or marketin flag ( by groups of 5 masts).


2. Outdoor signage

2.2 FORMAT B : INTEGRATED SHOWROOM

AFTER-SALES SIGNAGE

SCENARIO 1: Dedicated Dacia Workshop›› Dacia Service Flag positioned above the service bay

SCENARIO 2: No dedicated Dacia Workshop›› The Dacia Service plaque is placed at the entrance to the Renault service door if the Dacia After-Sales activity is provided in a Renault workshop.

Mécanique 1 Mécanique 2

1.3 BÂTIMENT DÉDIÉ À LA MARQUE DACIABaies de service Dacia avec atelier Dacia dédié

LES SITES DACIA

CAS TRAITÉ

•� Les schémas présentent le cas ��d’un site Dacia.

•� La réception AV est située au sein �de l’atelier, accessible via une baie �d’atelier.

PRINCIPE GÉNÉRIQUE

•� la signalétique directionnelle ��jalonne le parcours des clients ��Après-Vente depuis les abords�jusqu’à la réception AV,

•� l’identification de l’activité Après-��Vente se fait par la signalétique ��d’une baie d’atelier utilisant la ��mention “Dacia Service”.

LÉGENDE

1.� Borne directionnelle 2.� Bandeau d’activités3.� Réception Après-Vente

2

1

Ateliers

Exposition

1

2

3


2. Outdoor signage

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2.3 FORMAT C : SEPARATE SHOWROOM

COMPONENTS - FORMAT C OBLIGATORY OPTIONAL


Signage on facade ✓

Entrance sign ✓




*if Dacia after-sales activity offered The Dacia signage with wave requires a distance of more than 10 metres separating Dacia signage from the Renault logotype.

or

or

Directional sign Exterior corporate totem

The corporate flags are availlable in 2 sizes:›› 6 x 1.5 m flags for 12 m masts.

›› 5 x 1.5 m flags for 10 m masts.

A 3.5 m minimum distance between mast must be observed to avord any damage in windy condition.One blue flag can be remplaced by service flag or marketin flag ( by groups of 3 masts).Two blue flags can be remplaced by service flag or marketin flag ( by groups of 5 masts).


2. Outdoor signage

2.3 FORMAT C : LE SHOWROOM SÉPARÉ

AFTER-SALES SIGNAGE

SCENARIO 1: Dedicated Dacia Workshop›› Dacia Service Flag positioned above the service bay

SCENARIO 2: No dedicated Dacia Workshop›› The Dacia Service plaque is placed at the entrance to the Renault service door if the Dacia After-Sales activity is provided in a Renault workshop.

Mécanique 1 Mécanique 2

1.3 BÂTIMENT DÉDIÉ À LA MARQUE DACIABaies de service Dacia avec atelier Dacia dédié

LES SITES DACIA

CAS TRAITÉ

•� Les schémas présentent le cas ��d’un site Dacia.

•� La réception AV est située au sein �de l’atelier, accessible via une baie �d’atelier.

PRINCIPE GÉNÉRIQUE

•� la signalétique directionnelle ��jalonne le parcours des clients ��Après-Vente depuis les abords�jusqu’à la réception AV,

•� l’identification de l’activité Après-��Vente se fait par la signalétique ��d’une baie d’atelier utilisant la ��mention “Dacia Service”.

LÉGENDE

1.� Borne directionnelle 2.� Bandeau d’activités3.� Réception Après-Vente

2

1

Ateliers

Exposition

1

2

3


2. Outdoor signage

2.4 FORMAT D : THE DACIA BOX

Corporate vertical flags›› Installed in groups of three›› Vertical flags installed at right angles to access routes›› 4 x 1 m vertical flags for 8 m poles

Corporate totems Directional sign›› Format: Width: 1.88 m›› Height: 1.15 m›› Thickness: 12 cm

COMPONENTS - FORMAT D OBLIGATORY OPTIONAL


Signage with wave on facade ✓(1)

Entrance sign ✓

“Dacia Service” plaque ✓(2)

Corporate vertical flag ✓



(1) The length of the wave is defined by the country.(2) if Dacia after-sales activity offered


2. Outdoor signage

2.4 FORMAT D : THE DACIA BOX

The after-sales facade

SCENARIO 1: Service door at main facade ›› The activity panel is obligatory.

SCENARIO 2: Service door at secondary facade›› The activity panel is optional.

ServiceMécanique 1 Mécanique 2

EntretienPneumatiqueFreinageEchappementAmortisseursMécaniqueElectricité Miroiterie

›› Content of activity panel:Maintenance, Tires, Brakes, Exhaust,Suspension, Powertrain, Electrics.Optional: Glazing


2. Outdoor signage

FORMAT A FORMAT B FORMAT C FORMAT DCOMPONENTS OBLIGATORY OPTIONAL OBLIGATORY OPTIONAL OBLIGATORY OPTIONAL OBLIGATORY OPTIONAL

Corporate vertical flags - ✓ ✓ ✓ ✓

Corporate totem - - ✓ ✓ ✓

Flag sign ✓ - - - - - -

Signage on facade - - ✓ ✓ ✓

Entrance sign - - ✓ ✓ - ✓

“Dacia Service” plaque ✓* ✓* ✓* ✓*

Directional sign ✓ ✓ ✓ - -

Test drive area markings - - ✓ ✓ - -

if Dacia After-Sales activity offered

2.5 SUMMARY

RECAP OF SIGNAGE COMPONENTS ACCORDING TO SHOWROOM FORMAT


3. Further informations

3.1 PRE SIGNAGE

PANELS

3

DACIA SIGNAGEPre-signage

AUTOMOTORS

32, a venueJean-Jaurès

1 ère à droite

à 800 m

1 ère à droite

km2

32, a venueJean-Jaurès

Bus shelter panels Roadside panelsPanels 4 x 3L. 1200 x H. 1740 L. 1000 x H. 1500

L. 1000 x H. 1500

L. 1200 x H. 1740

L. 4000 x H. 3000

32, a venue

Jean-Jaurès

à Meudon 2 km

AUTOMOTORS

à 800 m

32, a venue

Jean-Jaurès

à Meudon



3.2 MAIN RULES

DACIA LOGOTYPE ON WAVE

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DACIA SIGNAGE

DACIAlogotype on wave

Parts a1, a2 and a3 must not be separated. In particular, an empty module cannot be positioned between these modules..The length of the variable part (a4) must be between 1 and 2 times the length of the word DACIA (a2), but without the point Z of the wave overshooting the other end of the display window.In practice, this variable length must be between 2959 and 5918 mm for a wave of h1: 900 mm. It must be between 3946 and 7892 mm for a wave of h1: 1200 mm.If the wave cannot be installed in compliance with these rules, a rectangular type sign will then be positioned.

The upper part of the wave (X) is always positioned at the level of the façade's roof parapet.. 2. The thick part of the wave (Y) can be positioned to the right or left of the façade.

The start (A) of the wave can be positioned: At the corner of the building, provided that the whole of the word DACIA is above the window display.Above the window such that the "D" of the word DACIA is to the right of the display window's edge (if the wave is positioned on the left (B)).

CA B

Y Y

a1

X X

a2 a3 a4

Z

X

PROHIBITIONS

RAISON SOCIALE

A ............................................................................................................

Rules concerning the blue rectangular panel

, It depend of the country.



3.2 MAIN RULES

DACIA LOGOTYPE ON BLUE RECTANGULAR PANEL

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DACIA SIGNAGERules concerning the blue rectangular panel

DACIA logotype on blue rectangular panel

RAISON SOCIALE

a1 a2

h

BA

b c

There are 2 sizes of blue rectangular panel (h= 900 mm and h= 1200 mm). The blue rectangular panel cannot have a height (h) greater than the height of the word RENAULT positioned on the same facadeThe RENAULT logotype and the blue rectangular panel must be positioned at the same level (alignment of the bottom of the plate with the bottom of the word RENAULT).The company name is optional.The empty part (c) must be positioned toward the exterior of the façade. It can be placed to the right or left of the façade.

Parts a1 and a2 must not be separated. In particular, an empty module cannot be positioned between these modules.The length of the variable part (c) must be between 1 and 2 times the length of the word DACIA (a2), but without the point A overshooting the other end of the display window.

2959 and 5918 mm for a sign of h: 900 mm.It must be between 3946 and 7892 mm for a sign of h: 1200 mm.

NOTE : The same building cannot have a wave and a blue rectangular panel!

PROHIBITIONS

In practice, this variable length must be between:



3.1 MAIN RULES

OUTLINE OF WAVE AND SQUARE SHAPE

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DACIA SIGNAGEOutline of wave and square shape - Technical Extract.

Dimensions and outline of 1200 mm wave shape fascias.

Dimensions and outline of 1200 mm square shape fascias.

Variable lenght

1200

277130239

554

646 Variable lenghtright-aligned

Variable lenght minimum 3946 mm and maximum 7892 mm 1632 1217 1167

277

646

277

2729

617 617 398

Maximum lenght 13005 mm

Maximum lenght 13005 mm

Variable lenght minimum 3946 mm and maximum 7892 mm

1200

277

646

130

793

Variable lenghtright-aligned

277

646

277

1217 11672729

DDR - Brand Store - November 2014

DDR - Brand Store I November 2014 - V1.3

brand store 2014 external signage guide€¦ · ››exterior signage: totem, flag ››total...

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