brand twist scamp12_6_19_12
DESCRIPTION
Here's my presentation from She Says #Scamp2012 on how entrepreneur's can better develop and leverage their brands as powerful business assets.TRANSCRIPT
5 STRATEGIES !TO ROCK YOUR BRAND!!
Julie Cottineau, June 15, 2012!SheSays Scamp!Twitter@jcottin!
Copyright all rights reserved, BrandTwist 2012
“A STRONG BRAND
IS AN ENTREPRENEURS’ SECRET WEAPON”!
@JCOTTIN #SCAMP2012!
WHAT IS A!
BRAND!REALLY?!
Name! Logo! Ad!
WHAT IS A BRAND?!
@JCOTTIN #SCAMP2012!
“A GREAT BRAND IS !A STORY WELL TOLD.”!
@JCOTTIN #SCAMP2012!
5 Strategies to rock your brand!
1. Work your personal brand!
MY STORY, PART 1!
@JCOTTIN #SCAMP2012!
@JCOTTIN #SCAMP2012!
@JCOTTIN #SCAMP2012!
@JCOTTIN #SCAMP2012!
2. Know what makes your target tick!
DEVELOP A BULL’S EYE TARGET!
@JCOTTIN #SCAMP2012!
•
TARGET PERSONIFICATION!
@JCOTTIN #SCAMP2012!
DON’T FORGET INFLUENCERS!
15 @JCOTTIN #SCAMP2012!
3. Stand for something bigger!!
IMAGINATION…NOT TECHNOLOGY!
@JCOTTIN #SCAMP2012!
ACHIEVEMENT…NOT ATHLETICS!
@JCOTTIN #SCAMP2012!
WHAT CUSTOMERS CAN DO!
Attributes!
Functional !Benefits!
Emotional!Benefits!
Higher order !Benefits!
GREAT BRANDS AIM HIGHER!
WHAT YOU OFFER
HOW THEY FEEL
WHAT THIS ENABLES
@JCOTTIN #SCAMP2012!
EASY…NOT OFFICE SUPPLIES!
@JCOTTIN #SCAMP2012!
VISION ALONE IS NOT ENOUGH…YOU NEED TO DELIVER!
@JCOTTIN #SCAMP2012!
4. Brand should influence everything !
BRAND IDEA
PEOPLE
MARKETING
SERVICE
INNOVATION
ENVIROMENT
COMMUNICATION
BRAND SHOULD INFLUENCE EVERYTHING!
@JCOTTIN #SCAMP2012!
COMMUNICATION
@JCOTTIN #SCAMP2012!
PRODUCT
@JCOTTIN #SCAMP2012!
PUBLICITY
@JCOTTIN #SCAMP2012!
LITTLE TOUCHES!
@JCOTTIN #SCAMP2012!
HOW DID AIR TRAVEL BECOME SO BLOODY AWFUL?!!First, they took away the meals. Then, the pretzels. And then, the peanuts. All seven of them. Then, suddenly, those paper pillows got smaller. Along with those “comfort-resistant” blankets. Then, poof, they were gone……That’s not how flying used to be. Flying used to be special. Not long ago people used to get gussied up…..Flying should make you feel like you are a virgin again. (Flying-wise of course.) It should feel new. And on Virgin Atlantic Airways it always will.”
THE FINE PRINT!
@JCOTTIN #SCAMP2012!
EMPLOYEE AMBASSADORS!
@JCOTTIN #SCAMP2012!
ENVIRONMENTS!
@JCOTTIN #SCAMP2012!
SOCIAL CAUSES!
@JCOTTIN #SCAMP2012!
5. Add a fresh twist !
@JCOTTIN #SCAMP2012!
MY STORY, PART 2
?
@JCOTTIN #SCAMP2012!
@JCOTTIN #SCAMP2012!
?
@JCOTTIN #SCAMP2012!
!
@JCOTTIN #SCAMP2012!
@JCOTTIN #SCAMP2012!
INSPIRATIONAL !BRAND!
YOUR BRAND
@JCOTTIN #SCAMP2012!
THE 5 STRATEGIES!
1. Work your personal brand!
2. !Know your target deeply!
3. !Stand for something bigger!
4. !Use your brand everywhere!
5. ! Add a fresh twist!@JCOTTIN #SCAMP2012!
!!!
THANK YOU!!!Julie Cottineau!www.BrandTwist.com!Twitter/@Jcottin!https://www.facebook.com/BrandTwist!!