marketing innovation with a brand twist - julie cottineau
TRANSCRIPT
MARKETING INNOVATION WITH A BRAND TWIST
Julie Cottineau CEO and Founder, BrandTwistMarketo Marketing Nation RoadshowINNOVATION IN THE NATIONOctober 21, 2014Copyright 2014 BrandTwist LLC
@JCOTTIN
a great Brand is a
STORY well-told
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin 9
creating
360 DEGREEbrand experiences
WITH A TWIST
$24 Billion global revenue
“ Whenever I see people gettinga bad deal, I want to step in anddo something about it. I look foropportunities where we canoffer something better, fresherand more valuable. ”
“Screw it, let’s do it”
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[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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HOW DID AIR TRAVEL BECOME SO BLOODY AWFUL?
First, they took away the meals. Then, the pretzels. And then, the peanuts. All seven of them. Then, suddenly, those paper pillows got smaller. Along with those “comfort-resistant” blankets. Then, poof, they were gone……That’s not how flying used to be. Flying used to be special. Not long ago people used to get gussied up…..Flying should make you feel like you are a virgin again. (Flying-wise of course.) It should feel new. And on Virgin Atlantic Airways it always will.”
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
Step 2: Get Inspired
twisting with
EMERGINGBRANDS
Is your branding too
INSULAR, should you look at the larger
BRANDSCAPEfor inspiration and innovation?
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INSPIRATIONAL BRAND
YOUR TURN TO TWIST
YOURBRAND
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
KEY STEPS IN INNOVATION
Step 1: Choose a “tired” brand experience
Step 2: Select an Inspirational brand
Step 3: Discuss what makes that brand strong
Step 4: Twist for fresh ideas/ flesh out 1 idea
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
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BRAND SCHOOL FACULTY
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Julie CottineauCreator and Dean of Brand SchoolCEO and Founder BrandTwist
Stacey HarrisSocial Media StrategistThe Stacey Harris
Jean CarucciStrategic Business PlanningCarucci Consultants
Alison SheehyPhotography and Photo EditingAlison Sheehy Photography
Laura WinstonIntellectual Property LawKim Winston LLP
Rachel KirschnerGraphic and Web DesignerLet’s Talk Brand
FREE BRAND HEALTH CHECK
$500 value10 spots available
Fill out the form before you leave
[email protected] | www.BrandTwist.com | www.BrandSchoolonline.com | @jcottin
TWITTER @JCOTTIN
THANK YOU!
[email protected]: @jcottinwww.BrandTwist.comwww.BrandSchoolOnline.comhttps://Facebook/BrandTwist