brand usa update - amazon s3 · discover new england summit, april 2016. over the past two years,...
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Brand USA UpdateDiscover New England Summit, April 2016
Over the Past Two Years, Brand USA’s Marketing Efforts Have Generated:
$billion
billion$
● Canada
● Chile
● India
● Japan
● Australia
● Brazil
● France
● Germany
● Sweden
● United Kingdom
● China
● Colombia
● Mexico
● South Korea
The USA Campaign Consumer marketing campaigns in 14 markets
that generate 83% of inbound travel to the USA
International Representation Network
Marketing Initiatives in 36 markets: Reaching more than 90% of inbound travel to the USA
● Argentina
● Australia
● Austria
● Belgium
● Belize
● Brazil
● Canada
● Chile
● China
● Columbia
● Costa Rica
● Denmark
● El Salvador
● France
● Guatemala
● Germany
● Honduras
● Hong Kong
● India
● Ireland
● Italy
● Japan
● South Korea
● Mexico
● Netherlands
● New Zealand
● Nicaragua
● Norway
● Russia
● Singapore
● Spain
● Sweden
● Switzerland
● Taiwan
● United Arab Emirates
● United Kingdom
The Great Outdoors
National Parks Adventure
● 3D giant screen documentary celebrating the Centennial of the National Park Service
– Available globally on February 12
– English narration by Robert Redford
– International versions localized featuring celebrities in collaboration with theater operators and partners
National Parks Adventure
● Will reach 4,000,000 international viewers
● Appearing in nearly 100 museums and science centers over the next year
● 40 international theaters in markets including: Canada, Mexico, Europe, Australia, China, Japan, and India
● 4 California theaters to date
● Working with theater operators to provide co-op dollars directly
● Incorporating the film as call to action in Brand USA advertising and digital/social programs
● Expected $44 million of media reach
National Parks Adventure
● Trade and press events globally
throughout the run of the film
– London - February 16, 2016
– Copenhagen – March 7, 2016
– Mexico City- April 4, 2016
– China - April/May 2016
• Beijing, Shanghai, Guangdong,
Chong Qing, Dong Guan, Hong
Kong
– Australia - April 2016
– Toronto & Montreal – September 2016
– Mumbai & Tokyo- September 2016
Thank you!