brand usa - u.s. travel's esto | innovate. integrate. … • chicago northwest •...

● 2016 Objectives

● Market Planning & Prioritization

– (Q and A)

● Partner Programs

– (Q and A)

● Update on the Big Screen Film

Accor North America • Air Berlin • Air Canada • Air New Zealand • Alabama Tourism Department • Alaska Travel Industry Association • Alton Regional Convention & Visitors Bureau • Amalfi Hotel Chicago (part of Hostmark) • America As You Like It • America Unlimited GmbH • American Express International • Anaheim Orange County Visitor & Convention Bureau • Andar de Viaje • Anderson Retail Tourism • Annapolis & Anne Arundel County Conference & Visitors Bureau • Archers Direct/CosmosAir • Arizona Office of Tourism • Arkansas Parks & Tourism • Asheville CVB • Ashford Hospitality Trust LP • Asiana Airline Inflight TRIAD IBS • Aspen Snowmass • Atlanta CVB • ATM (Trade Show) • Auckland International Airport • Austin Convention & Visitors Bureau • AviaReps Marketing Garden • Avis Budget Car Rental • Baxter Travel Media • Bay Area Houston Convention & Visitors Bureau • Best Western • Beverly Hills Conference & Visitors Bureau • BIT (Trade Show) • Bloomington CVB • Bowling Green, KY • Bradenton Area Convention & Visitors Bureau • Branson Convention & Visitors Bureau • BS Fuji • Buffalo Niagara Convention & Visitors Bureau • Caesars Entertainment • California Academy of Sciences • Canada Reise Dienst • Cape Cod Chamber of Commerce • Capital Region USA • Carlson Hotels • Catskill Association for Tourism Services • Central Oregon Visitors Association • Central New York Vacation Region • CenterState Corporation for Economic Opportunity • Champaign County Convention & Visitors Bureau (ILC) • Charleston

Area Convention & Visitors Bureau • Chicago Northwest • Chicago's North Shore • CVB (ILC) • Chickasaw Nation • Choice Hotels International • Choose Chicago • Chicago Office of Tourism & Culture • Cincinnati Convention & Visitors Bureau • Cirque du Soleil • CITM (Trade Show) CityPass, Inc. Clackamas County Tourism & Cultural Affairs • Cleveland Convention & Visitors Bureau • Cleverdis • Colorado Ski Country • Colorado Springs Colorado Tourism Office • Connect Worldwide International Inc. • Convention News Television • Corning Museum of Glass • Cosmopolitan Las Vegas • Cruisenation.com • Dallas Convention & Visitors Bureau • Delaware Tourism Office (Delaware Economic Development Office) • Denver Convention & Visitors Bureau • Destination DC Destination Marketing Association International • Destination Gettysburg • Detroit Metro Convention & Visitors Bureau • Discover New England • Discover Palm Beach County • Disney Diversity Tourism • DonohoeHospitality • DupageConvention & Visitor's Bureau (ILC) • Durango Area Tourism Office • EconoLodge Times Square • Eden Roc Miami Beach • Empire Hotel • Enfoque del Café • Enterprise Holdings, LLC • enVision Hotel • ES Tour ESPN • Expedia • Experience Arlington • Explore Minnesota • Fairbanks Convention & Visitors Bureau • Fairmont Hotels and Resorts • Finger Lakes Regional Tourism Alliance • Finger Lakes Visitors Connection • FITUR • Flagler County Chamber of Commerce Visitor's Center • Flexible Trips Flight Centre UK Limited • Florida's Space

Coast • Fort Worth Convention and Visitors Bureau • Fredericksburg, VA • G Adventures • General Growth Services • Georgia Department of Economic Development - Tourism Division • Gettysburg Travel • Grand Canyon Railway • Great River Road Illinois (Macomb) • Great Rivers Country • Greater Columbus Convention & Visitors Bureau • Greater Fort Lauderdale Convention & Visitors Bureau • Greater Miami Convention & Visitors Bureau • Greater Palm Springs Convention & Visitors Bureau Greater Philadelphia Tourism Marketing Corporation (GPTMC) • Greater Phoenix Convention & Visitors Bureau • Greater Pittsburgh Convention & Visitors Bureau • Guam Visitors Bureau • H.I.S. Co., LTD. • Hana Tour • Harrisonburg TVS • Hawaii Tourism Authority • Hawaii Visitors and Convention Bureau • Hayes and Jarvis • Hershey Harrisburg Regional Visitors Bureau • Hertz Global Holdings, Inc. • Hilton Head CVB • Hilton Worldwide • Houma Area Convention & Visitors Bureau • House and Garden • Howard County Tourism & Promotion • Iceland Air Scandinavia • Idaho Department of Commerce • IFTM Top Resa• Illinois Office of Tourism • Indiana Office of Tourism • Intercontinental The Barclay New York • International Media Organizations (IMO) • Intrepid Travel • Iowa Tourism Office • ITB (Trade Shows) • Jackson Hole Mountain Resort • JalpakCo., Ltd. • Japan Airlines Co. Inc. (JAL) • Jay Peak Resort • Jekyll Island Authority (GA) • Jetline Travel • JTB World Vacations • Kansas City Convention & Visitors Association • Kansas

Department of Wildlife, Parks & Tourism • Kentucky Department of Travel & Tourism • Kiawah Island Golf Resort • Kinki Nippon Tourist Co., Ltd. • KLM Royal Dutch Airlines (Finland) • KuoniReisen AG • Kwik Travel • Lafayette Convention & Visitors Commission • Lake Charles Convention & Visitors Bureau • Lake Havasu Tourism Bureau • Lakes Region Tourism Association • Lake Tahoe Visitors Authority • Land of Lincoln Regional Tourism Development Office • Las Vegas Convention & Visitors Authority • LEDTV • Lee County (Ft. Myers) • Let's Travel Magazine • Liftopia • LimeTree Media • Little Rock • Los Angeles Tourism & Convention Board • Louisiana Office of Tourism • LVH Hotel Las Vegas • MacGillivray Freeman Films Macon, GA • Macy's Maine Office of Tourism • Mall of America • Mammoth Lakes Tourism • Mammoth Mountain Ski Area • Marianas Visitors Authority • Marriott International, Inc. • Martin County • Maryland Office of Tourism • Massachusetts Office of Travel and Tourism • Maui Convention & Visitors Bureau • Memphis Convention & Visitors Bureau • MGM Mirage Las Vegas • MGM Resorts • Michigan Economic Development Corporation; • Michigan Tourism Commission • Mississippi River Country USA • Missouri Division of Tourism, Department of Economic Development • Mode Tour • Modern Management Services, LLC • Monterey County Convention & Visitors Bureau • Mundo Turistico • Myrtle Beach Area Convention and Visitors Bureau • Myrtle Beach Golf Holiday • Nashville

Convention & Visitors Corp. • National Football League (NFL) • National Geographic • National September 11 Memorial & Museum • National Tour Association (NTA) • NBC Universal • Nevada Department of Tourism & Cultural Affairs • New England Inns & Resorts Association • New Hampshire Division of Travel & Tourism Development • New Mexico Department of Tourrism • New Orleans Convention & Visitors Bureau • New York State • Nippon Travel Agency Co., LTD • North America Travel • North Carolina Division of Tourism • North Dakota Department of Commerce • North of Boston Convention & Visitors Bureau • Novak Birch NYC & Co • Ocean USA • Ohio Office of Tourism • Oklahoma Tourism & Recreation • Oneida County Tourism • Orange County Visitors Association • OrbitzWorldwide • Oregon Tourism Commission • Orlando Flex Ticket • Osceola County DTD/Kissimmee • Outdoor Revolution Ltd. • PapillonPasadena CVB • Pennsylvania Tourism Office • Philadelphia Convention & Visitors Bureau • PhoCusWright • Phoenix International Publishing, LLC • Plymouth County CVB • PM Publishing Solutions • Pocono Mountains Visitors Bureau • Pontiac, IL • Preferred Hotel Group • Premium Outlets • Prince William County & Manassas Convention and Visitors Bureau • Puerto Rico Tourism Company • Qantas Airways • Qatar Airways • Quad Cities CVB (ILC) • R&C Tours Co. Ltd. • Raleigh CVB • Readers Digest • Red Lion Anaheim Maingate • Red Roof Inns, Inc • Redding, CA • Reservationsystem.com/Bookit.com • Rhythms of the South • Richmond CVB •

ROAD ABC Media • Rockford Area CVB (ILC) • Rocky Mountain International• SAG/AFTRA • San Diego CVB • San Diego International Airport • San Francisco Cruises • San Francisco Travel • San Juan Islands Visitors Bureau • San Marcos Convention & Visitors Bureau • Santa Barbara CVB • Santa Cruz County Conference and Visitors Council • Santa Monica Convention and Visitors Bureau • Saratoga County Chamber • SATTE (Trade Show) • Scenic Tours • Scottsdale Convention & Visitors Bureau • Seattle Convention & Visitors Bureau • SeaWorld Parks & Entertainment, Inc. • Shasta Cascade Wonderland Assoc. • Shenandoah Valley Travel Association • Ski Vermont • Societa Geografica Italiana • Sonoma County • South Carolina Dept Parks, Recreation & Tourism • South Coast Plaza • SouthHall Travel • South Street Seaport & Museum • Southern State Tourism Offices • Sports Travel Magazine • St. Petersburg/Clearwater CVB • St. Tammany Tourist & Convention Commission (Louisiana's Northshore) • STA • Travel Starwood Hotels & Resorts Worldwide, Inc. • State of Alaska Division of Economic Development • Station Casinos • SunwingVacations Inc. • Syracuse Convention & Visitors Bureau • Tanger Outlet Centers • TAP PORTUGAL •Temecula Valley Convention & Visitors Bureau • Texas Tourism • The Guardian •The Holiday Place • The KahalaHotel & Resort • The Official Tourism Marketing Corporation for The Palm Beaches • The Venetian | The Palazzo • Thomas Cook Tour America Inc. • Tour Magazine • Travel Portland •

Travel South Dakota • Travel Weekly Group • TravelbagLtd. • Travelbiz • Travelocity • TravMedia • TripAdvisor • Trump Int'l Hotel & Tower Las Vegas • TTG Media • TUR (Trade Show) • Turner Japan • Twin Mountain –Bretton Woods Chamber of Commerce • UM Detroit • United Airlines • United Airlines and Hana Tour • US Chamber of Commerce • Utah Office of Tourism • Vail Resorts Management Co. • Veolia Transportation • Vermont Department of Tourism and Marketing •Virgin Holidays • Virginia Beach CVB • Virginia Tourism Corporation • Visit Akron-Summit • Visit Anchorage • Visit California • VISIT DENVER • VISIT FLORIDA • Visit Huntington Beach • Visit Indy • Visit Jacksonville • Visit Loudon County • Visit Mendocino County Inc. • Visit Montana • Visit Napa Valley • Visit Nebraska • Visit New Haven • Visit Newport Beach Inc. • Visit Oakland • Visit Orlando • Visit Philadelphia • Visit Phoenix • Visit San Antonio • Visit Santa Barbara • Visit Sarasota • Visit Savannah • Visit Spokane • Visit Tri Valley • Visit USA Russia • Visit USA Spain • Warren County, OH • Washington Tourism Alliance • Watkins Glen International • West Hollywood Marketing & Visitor's Bureau • West Jet • West Virginia Tourism (West Virginia Department of Commerce) • Where Are You Now (WAYN) • White Mountains Attractions (NH) • White Pass Scenic Byway -WA • Wiechmann Tourism Service • Williams Chamber of Commerce Interrnational, Inc. • Wine, Water and Wonders • Wynn Las Vegas • Wyoming Office of Tourism • Yosemite National Park

● Mission (purpose)

– Our mission is to increase incremental international visitation, spend and market share to fuel our nation’s economy and enhance the image of the USA worldwide

● Vision (result)

– Our vision is to be the best in class national destination marketing organization—earning the USA the largest share of the global travel market and significantly contributing to job creation, GDP, export growth and tax revenues

Leveraging the existing brand positioning and Big Screen Movie, and all the learnings and successes

What We Need To DoDrive 100MM Annual Visitors

by 2021 (4.6% CAGR)

Where Should We

Concentrate our Efforts

In Market Prioritization

(Focused on Segmentation)

How Should our Brand Behave

to impact our Customers to

Accomplish

our Objectives

Create Profiles and Targeted

Messaging Architecture

Motivators and Triggers

Develop a market-level strategy that:

● Aligns internal and external partners

● Identifies growth audiences in both established and opportunity markets, including "motivations" to be unlocked

● Assigns resources based on growth potential to achieve goals –Path to 100M

● Provides guidance on messaging, media, timing and measurement

● Create opportunities for our partners

● Ensure an ‘up-stream’ approach

Focus & Spend

Number of Markets

PRIME GROWTH MARKETS

● Insights drive global strategy & development

● Original programs and partnerships

● Fully integrated media mix, including a combination of broadcast, cinema, OOH, events, digital display, OTA media, paid search and paid social (assumes website presence, sharing)

● Fully integrated co-op programs; and trade efforts and execution

Establish a tiered market structure to guide strategy, program development and resources

TARGETED GROWTH MARKETS

● Execution of proven marketing concepts and strategies

● Digital display (specific levels/spend TBD), paid search and paid social (assumes website presence), sharing select co-op programs; and trade programs and execution

NEW GROWTH MARKETS

● Implement global media programs

● Local language / cultural adaptation

● Website presence, paid search and social programs for traffic generation, select co-op activities; and key trade activities and support

● Canada

● Mexico

● China

● United Kingdom

● Brazil

Media mix may include broadcast, cinema, OOH, digital display, events, OTx media, paid search and paid social, sharing and ongoing trade emphasis

● Japan

● Australia

● India

● Germany

● South Korea

● France

● Sweden

● Colombia

● Chile

● Spain

● Hong Kong/Taiwan

● Italy

● Benelux region

● South America*

Visit USA programs, trade shows, road shows, missions, fams and/or training activities

● Nordic countries*

● Austria

● Switzerland

● Southeast Asia*

● Central America*

● Gulf Cooperation Countries (GCC)*

● South Africa

● Israel

● Hungary

* Select countries in each region

DREAM

Impressions

Measure consumer familiarity

CONSIDERATION

Clicks on ads

Website visitation

Social engagement

Search activity

Measure consumer intent

ACTIVATION

Referral

Book travel

TRAVEL

Actual arrivals

Tourism receipts

SHARING

Social sentiment tracking

Consumer net promoter score

Now - 2016

May not be worth

the trek

as a stand alone

Single-Dimension

Great Outdoors

Then - 2015

Many experiences in one vacation

great value

Interconnected and accessible

possibilities

Time = Money

Multi-Dimensional

+

Great Outdoors Urban Escapes

Proximity is the Heart of the Positioning

DREAM

CONSIDER

ACTIVATE

TRAVEL

SHARE

● Chile

● Colombia

● India

● Japan

● Canada

● Mexico

● South Korea

● UK

DREAM TO

CONSIDERATION

CONSIDERATION

TO ACTIVATION

ACTIVATION TO

TRAVEL & SHARE

● Australia

● Brazil

● China

● France

● Germany

● Sweden

DREAM

CONSIDER

Using June as month of record for travel

2016 Goal: 18.9MM visitors - a 4.8% projected increase over 2015

Core Segments: Families with children with the means to travel, not only to the U.S. but other destinations (e.g. Europe); Affluent travelers

Motivation:

● Drivers: Natural beauty, participation in leisure and cultural activities (dining, shows, concerts)

● Barriers: Perceived poor exchange rates; U.S. is convenient and interesting but not always welcoming

Planning/Travel Index

Master Task:Where in the Journey Do We Want to Focus?

Active Consideration

Excite with new ways to enjoy the U.S. and drive to partner websites to book

Consumer Message Strategy:

● Surprise & delight

● Iconic and off the beaten path, family-oriented attractions

● Focus on flights/convenience

● Market the welcome

● Leverage cultural, one-time events to drive immediacy

Media:

Online Travel Engines

Display

Retargeting

Social

Role: Increase current level of travelers, Bookings

ACTIVATE

TRAVEL

SHARE

* US arrivals only—Data source: travel.trade.gov –Non-

Resident Arrivals to the United States: Top 20 Countries

DREAM

2016 Goal: Maintain momentum; 2.89 MM visitors - a 15% projected increase from 2015

Core Segments: First time travelers; Encourage seasoned travelers to expand their itinerary; young, urban, upwardly-mobile couples, “travel pals” and new families

Motivation:

● Drivers: Social status, famous icons, sense of freedom; U.S. is intimidating, but fascinating; passive exploration, nature, shopping, cultural attractions; pack as much into group itineraries as possible

● Barriers: Not perceived as sophisticated as Europe; culture clash




Dive deep into goUSA.cn and partner websites


● Cultural aspects of the U.S., Hollywood, pop culture

● Emphasize social status, freedom, iconic experiences

● U.S. is ready and welcoming

Media:

Online Video

Online travel experts

Display advertising

Retargeting

Social,

ATL/ OOH, Television

Role: Site visits and YOY bookings

Using October as month of record for travel

CONSIDER

ACTIVATE

TRAVEL

SHARE



DREAMSHARE

Using October as month of record for travel

2016 Goal: 2.1MM visitors - a 3.5% projected increase from 2015

Core Segments: ‘Mature’ couples who have been to the U.S. and are considering a return trip, to pursue beyond the gateway experiences; “New” millennial – new audience

Motivation:

● Drivers: Easy accessibility; landmarks/sightseeing options; urban life/quality of the beaches

● Barriers: Europe higher on consideration list and perception that U.S. is not as interesting as a travel destination (food, politics, etc.); strong dollar




Change travelers to select the US and drive to book


● Showcase great vacation getaway all year

● Convenient mix of unique nature and urban

● You control your vacation

Media:

Online video

Display

Social

Retargeting

Role: Increase in consideration, bookings

CONSIDER

ACTIVATE

TRAVEL



DREAM

2016 Goal: Maintain momentum; 2.5MM visitors - a 7.4% projected increase from 2015

Core Segments: First time travelers; Experienced travelers visiting the U.S. for the 2nd or 3rd time

Motivation:

● Drivers: Having fun, being active, shopping; tend to go everywhere, all the neighborhoods, not just the tourist attractions; experience what is local or unique

● Barriers: Exchange rates




Uncover new adventures and drive to US travel selections


● Personal storytelling

● Adventurous experiences and ‘beyond gateways’

● Introduce iconic experiences to share

Media:

Online video

Online travel

Display

Social

Retargeting

ATL/ OOH

Role: generate awareness and increase current level of travelers

CONSIDER

ACTIVATE

TRAVEL

SHARE

Using July as month of record for travel



ACTIVATE

TRAVEL

2016 Goal: 3.66MM travelers - a 1.2% projected increase from 2015

Core Segments: Younger, urban adults (emphasis on females) with international travel experience

Motivation:

● Drivers: Dining/gastronomy; natural beauty (that can’t be found in Japan) – vast landscapes, big mountains, deep woods; local culture (history and pop references)

● Barriers: Not easily accessible; perception that U.S. is not as “sexy” as other destinations (Europe)



Dream

Drive to specialtycontent hubs – Uplift awareness


● Not your father’s U.S.

● Desire to go deep on specific topics

● Go beyond the tours

● Showcase the uniqueness of the U.S. through its food and natural wonders

Media:

Online video

Digital/sharing

Role: Generate awareness of choosing the US, uplift engagement

DREAM

CONSIDER

SHARE

Using August as month of record for travel



We live in an omni-channel world where the merging of physical, digital and social means people can browse, share, compare and buy, anytime, anywhere.

The PDJ process recognizes

that people take multiple paths

to purchase, each influenced

by individual needs and

behaviors – and importantly for

Brand USA, different market

dynamics.

Achieve the Desire

DREAM

Dream It up

CONSIDER

Narrow it Down

CONSIDER

Make it a Reality

ACTIVATE

Make it Your Own

ACTIVATE

TRAVEL

SHARE

Markets: Sweden, France

Category Profile:

• Strong travelling culture

• Sees international travel as an adventure

Role of Media

• To convince travelers to select US as the destination

Success Metrics

• Uplift in consideration

• Increase in bookings

Recommendation:

• Compelling communication is necessary to convince and/or change destination selection

• Drive Sharing via Social presence

Retargeting Social

Booking

Consideration

Markets: Chile, Colombia

Category Profile:

● Recent visa regulation changes means positive future opportunity

Role of Media

• To generate awareness of US destinations

• Lay groundwork in social media for future campaigns

Success Metrics

• Increase in consideration

• Increase in site visits

● Recommendation:

• Use video formats in social and retargeting to build engagement

Dream

Retargeting Social

Booking

AUSTRALIA&

NEW ZEALANDBRAZIL CANADA CHINA CHILE COLOMBIA FRANCE GERMANY INDIA JAPAN MEXICO SWEDEN

SOUTH

KOREA

TAIWAN &

HONG

KONG

UK &

IRELAND

Inspiration Guide 2016 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Culinary Guide 2016 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Culinary Digital Program ✔ ✔ ✔ ✔ ✔ ✔

Jeni and Olly - Travel Channel ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Chef Vignettes - Food Network ✔

Great Outdoors Digital Program ✔ ✔ ✔ ✔

Great Outdoors - Travel Channel ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Visit The USA Social/Content

Activation✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Road Trips Social/Content

Activation✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Multi-Channel Campaign ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Golf Video and Distribution ✔

BBC - Great Outdoors ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

ESPN "United States of Sports" Hub ✔ ✔ ✔ ✔ ✔ ✔ ✔

International SEM Program ✔ ✔ ✔ ✔ ✔

Discover America Global Websites ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

In-Language Videos ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

In-Language Content:

Third Party Extensions✔ ✔ ✔ ✔ ✔ ✔ ✔

National Geographic Road Trips ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

USA Discovery Program ✔ ✔ * * * ✔ * * ✔

Consumer Market Profiles ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Partner Reporting Program ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Red Robot Content Distribution ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Brand USA TravMedia ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

* Coming soon

Road Trips

● 2014 results: 2.5 billion impressions

● 2.4MM likes, shares and comments on social media

● 465,000 page views on DiscoverAmerica.com

Culinary Campaign

● 53.3MM visits UK/Canada

● 2 min average view

Inspiration Guide

● Distribution of 575,000

● 30MM digital impressions

Multi-Channel Campaigns

● 910MM total impressions delivered

● 110 participating partners

Target Markets: Australia, Canada, Germany, United Kingdom

● Dedicated content pages –translated for global implementation

● Photo of the Week promotion

● Homepage promotion

● New video production – new style!

● Social promotion – Facebook/Twitter posts focused in the core markets above

● Dedicated traffic generation –targeted to one country for optimal exposure

● Add-on traffic generation by country

Influencer Routes

● MAY India: Los Angeles–DC

● JUNE Mexico: Pacific Northwest

● JULY China: Great Lakes

● AUGUST France: Southern States

● SEPT Brazil: San Diego–Las Vegas–AZ

TravMedia IMM Event – London March 14, 2016

Distribution of press releases, A-roll and B-roll video releases

reaching over 500,000 journalists in 120 countries across2,500 subscriber sites

PRESSDISTRIBUTION CHANNELS

MediaLIST

Red Robot

http://brandusa.travtrade.com/

NewCalendar/gammav1/

Brand USA

Calendar of Events

Join us for a live webinar

September 16 – 12pm EST

● Visit USA Committees

● Market Entry Programs

● Roadshows/Training/Events

USA Discovery Program

Coming in 2016

MEGAFAMS

Germany – Oct 2015, Apr 2016

Australia – March 2016

UK – May 2016

China – Spring 2016

Mexico – Spring 2016

Canada – Fall 2016

Brazil Mission

Spring 2016

China Mission

Feb 26–Mar 4, 2016

India Mission

Sept 6–11, 2015

Nordics Region

AUSTRALIA &

NEW ZEALANDBRAZIL CANADA CHINA GERMANY

HONG KONG

& TAIWANINDIA JAPAN MEXICO

SOUTH

KOREA

UK &

IRELAND

Trade Shows ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Trade Fams ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

PR Fams ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

VJP ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Educational Activities ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔✔

Brand USA Mission ✔ ✔ ✔

Brand USA Megafam ✔ ✔ ✔ ✔ ✔ ✔

Market Entry Program ✔ *

USA Discovery Program ✔ ✔ * ✔ ✔ * ✔

Roadshows ✔ ✔ ✔ ✔ ✔

Visit USA Partnerships ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

* Coming soon

How to Get Started

● On Monday an email will be sent to partners. Upon response you will receive your username and password

● Log in to the website

● Check back at the completion of new programs for the latest reports

Phase 2 (January)

● Program Value Calculator

● Integration B2B www.TheBrandUSA.com

● Additional reports forthcoming:

– Social mentions/reach

– Media mentions/reach

46

● Voice/Music

● Marketing Programs:

brand usa - u.s. travel's esto | innovate. integrate. … • chicago northwest •...

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